Graphic Design Trends For 2018

December 22, 2017 / no comments

2018 will be a year of modernizing graphic design trends from the past and the flat designs we have seen in the recent years.

Here are 3 Trends we think will have a large impact on Graphic Design in 2018

RESPONSIVE LOGOS

We have now been living in the world of responsive design for a decade. Only now some of the big name brands are introducing what the industry is calling a responsive logo.  The responsive logo will be used across different mediums in order to keep readability and still be brand recognizable to the users eye.

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Using Garrett’s 5 Planes of User Experience in Web Design

July 19, 2017 / no comments

When designing a website, it is important to think through every possible way that users will be interacting with the website. The way they interact with the website is highly dependent on the way it is built. This might sound like a complicated process, but by breaking the process down into its core elements, we can understand it better. Thankfully, Jesse Garrett, an information architect, came up with a principle called Five Planes of User Experience.

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Why Creativity Should Not Have One Single Definition

June 21, 2017 / 2 comments

 

If you work as a designer, musician, writer, photographer, or as any other artistic profession, you have probably been asked to “be creative.” But, what is meant by the word creative?

It means something completely different to each client, to each manager, and even to each artist. From “I want the same as my competitors but different” to “Give me the same as we’ve had for the last years, but not quite,” most clients want something that they recognize from previous experience, and very few will want something that they have never seen before. That is why it is fundamental to find out exactly what your client means by the word creative. It’s probably different from your definition. Continue Reading…

5 Influential Design Trends of 2016/2017

March 17, 2017 / no comments

FLAT DESIGN

Flat design is not necessarily a new trend as the style first originated from the retro logos of the 1940s to 1960s. Flat design has resurfaced recently and is definitely a hot trend that’s been dominating. The simplicity of flat design allows for even simple colours and shapes to become striking, bold and vibrant identities using very few streamlined elements. Big players such as Microsoft, Apple, and MasterCard have also transitioned from their 3D logos of the 2000s to a more simple flat designs that are fresh and minimal. A huge reason for the revival of flat design is because of the shift towards responsive design and universal compatibility with all devices. Flat design allows for logos to scale very well on print or digital devices and in colour or grayscale.

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Tell a Better Brand Story with Content Marketing & Social Media

February 10, 2017 / no comments

Let’s not kid ourselves. Telling a compelling story about your business or brand on social media is exceptionally difficult. Social media posts—with their character restrictions and limited screen real estate—are not ideal for expressing brand promises, values, and philosophies with any real detail or emotional impact. This is why many marketers supplement their social media strategies with a content marketing strategy as a means of including long-form content. Thankfully, the major social media platforms recognize that this issue exists, and have taken strides to incorporate content formats that are optimal for telling better brand stories. This article will discuss three such content types:

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Public Speaking: 6 Tips for a Successful Presentation

February 6, 2017 / no comments

Public Speaking Doesn’t Have to be Scary

Sweaty palms, heavy breathing, that uncontrollable handshake you just can’t seem to get under control: these are a few signs of either too much caffeine consumption or pre-presentation nerves. For some, public speaking is a chore, while for others, it’s a breeze. Rather than picturing the audience in their underwear (which 9/10 times DOES NOT work), hone your skills with these 6 tips and tricks to hit a presentation home run. Continue Reading…

How Brainstorming Improves Creative Problem Solving

January 18, 2017 / no comments

Brainstorming sessions are frequent happenings at marketing and advertising agencies. Poor brainstorming can lead to weak ideas and wasted time. Practicing proper brainstorming techniques is crucial for marketing agencies to produce top-of-the-line content and ideas for clients, and that is exactly what we do at Brand & Mortar.

In general, brainstorming is a creative problem-solving technique that requires the spontaneous contribution of ideas from all members of the participating group. There are three key factors that help the brainstorming session head in the right direction, which include:

  • A clearly defined question
  • The right resource group
  • Divergent and convergent thinking

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