Influencer Marketing and Your Brand On Vine

November 10, 2015 / no comments

The concept of influencer marketing isn’t necessarily new; brands have been using celebrity endorsements for years to convince people to buy their products (think Stephen Curry on a box of Wheaties, or Matthew McConaughey driving a Lincoln). The recent twist in this landscape is the rise of various social media channels, and the influence they have on a company’s brand strategy. Sites like Facebook, Instagram, and recently Vine are being used to target consumers and promote products and services through more nuanced influencers.

photo cred: mashable.com

photo cred: mashable.com

A site like Vine is the perfect example for a more complex influencer landscape. The nature of the medium (looped six-second video clips) and its rising popularity — specifically with millennials, is attractive for brands and consumers alike. Taking advantage of Vine is understanding the unique relationship between influencers and consumers, based on the following:

Seamless Integration

photo cred: scribblelive.com

photo cred: scribblelive.com

Consumers are often frustrated when being “forced” to sit through advertisements to get to the content they desire (it’s often painful that a 30 second YouTube commercial can feel like an eternity). Vine’s strategy is developing content involving the product itself, and recruiting influencers to develop and brand that content as their own. The influencer and the product are often one and the same.

The “Average Joe” Advantage

Vine is often seen as an equal opportunity app, where anyone can become popular and influential online. Seeing everyday people using products, and promoting their advantages, is extremely attractive to the average user. Not only do they relate to the “regular” people on the screen, but they trust them more than a “paid” advertisement.

Co-Creation

Creativity is at a premium on Vine, where there is only a short amount of time to communicate an idea. When companies are able to partner with influential users, they are also gaining advantage of those users’ unique perspective and ideas. It’s a win-win for interesting concepts, and for product placement.

Based on these ideas, Vine is being used more and more as a tool for company’s in their marketing strategies. Vine is implementing a strategy based on trust and relation — seeing yourself with and relating to the people you see on your screen. This form of trust is priceless for many companies.

How to Gain 100 Twitter Followers in a Week!

August 20, 2015 / one comment

When you’re new to Twitter, it can seem like a confusing wall of news melded with pop-culture, silly hashtags like: “#NationalSmoresDay”, celebrity disses, and spammy direct messages. So what is the point of obtaining these useless “followers”?

The point is haters that Twitter is now a reliable, user-driven news platform. Go to Twitter and find out what’s happening before the news crews get there, and the information that is “tweeted” out throughout the day becomes data for your company. Twitter can be extremely useful if you give it a chance, and immerse yourself in the wall of tweets. There are a variety of tools to help you sift through the information that you’re looking for on Twitter. For example, you can create different lists to separate the spam from the quality content.

So now you know the point of collecting Twitter followers. Now–how do you go about getting them?

Here’s how to gain your first 100 Twitter followers:

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Follow Back 

The majority of Twitter followers are lost because you are not following people back. There are many different tools people can use to track who is and who is not following them. Therefore, if someone follows you and you don’t follow him or her back, you’ll lose a follower.

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Post Regularly

You need to make sure that you are posting regularly on your Twitter account, because if you aren’t keeping up-to-date on industry news and consistently sharing content, then you will not attract any followers. People follow users who are posting relevant content regularly.

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Post a Picture for Every Tweet

If a tweet isn’t visual, nobody will read it! It’s that simple. Tweets always need to be accompanied by a picture. The picture should be relevant to the content and stand-out on your Twitter home page. A picture will make your tweet more likely to be re-tweeted or favourited.

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Reply to Direct Messages

There are many people that send direct messages to promote their products/services. But, there are also people that send direct messages to learn more about your company. Take this as an opportunity to connect with your followers and learn more about them. In exchange, they will be more likely to connect you with their following and promote your tweets.

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Respond and Favourite Every Direct Mention

Direct mentions are your pride and joy. Your goal on Twitter is to achieve as many direct mentions as you can. By doing so, you are engaging with potential customers who are interested in your service. By responding promptly to every tweet, you really show your followers that you are on the ball when it comes to answering their questions and maintaining a strong Twitter relationship.

These are a few great tips to gain at least 100 Twitter followers in a week’s time. So good luck tweeting and become one with the Twitter-sphere!

Happiness In The Workplace

November 6, 2014 / no comments

You might think that I’m writing this blog because I am unhappy with my job. I asked myself this question when I decided to write about this topic. I am very satisfied with my job and where I am at this point in my life. I’m sure like other people, I do things to keep happy and stay positive.

We all have had those horrible jobs where you are only there because of the pay cheque. My experience was at a couple of restaurants, from employment as a dishwasher. Fortunately, it was good to experience the worst of jobs at first. You gain that experience and move yourself forward. Even though you may feel like you haven’t gained anything from it, you actually have. In my perspective, you have gained strength, motivation, discipline and many other valuable traits that help you in your future employment.

All the experience I have in my past has helped me to enjoy and find purpose in my current job. But like every job, even if it’s the best job in the world; it comes with its ups and downs. During these times it is good to keep yourself positive and stay on track. Recently I have been under some pressure to make sure that I hit my deadlines and deliver on promises to clients. During these times, I try and take a couple deep breaths and relax myself to a point where I can focus and think properly. Taking one task at a time will ensure that things get done and completed properly.

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All things will pass with time, no matter what. When I am under some pressure I tell myself

“This, too, will pass”.

No matter how stressed I am this always helps me relax and understand that everything will work out as long as I am putting the effort.

During times of struggle and stress, try and remember that no matter what happens you will be ok. When the day is done and you are headed home, don’t forget to keep up with the things that make you happy. Don’t let your job completely take over your life. Although you may love your job, it shouldn’t be the one thing that runs your life. Keeping up with the things you enjoy outside of your career will increase your overall happiness of everyday life.