A Beginner’s Guide to Social Media Paid Advertising: Part 1

June 27, 2017 / one comment

Why is Paid Advertising on Social Media Necessary?

If you’re a business owner or in the field of marketing or advertising, and you’re new to the world of social media paid advertising, this article is for you.

With more than 2 billion users across platforms like Facebook, Twitter, Instagram, and Snapchat, social media has seen an unprecedented explosion in growth the past decade. Creating content that stands out from the clutter and capturing enough attention and interest to be shared by multiple people is the hardest challenge for any social media marketer.

Social media has almost infinite potential for reaching specific, targeted audiences. At this point, many marketers have already conceded to the fact that “boosting” a post or investing in paid ads is really the only way to get people to see your content outside of a handful of dedicated followers to your profile. Continue Reading…