social media Archives - Brand & Mortar

A Beginner’s Guide to Social Media Paid Advertising: Part 1

By | Blogging, Marketing, Social Media, Strategy | No Comments

Why is Paid Advertising on Social Media Necessary?

If you’re a business owner or in the field of marketing or advertising, and you’re new to the world of social media paid advertising, this article is for you.

With more than 2 billion users across platforms like Facebook, Twitter, Instagram, and Snapchat, social media has seen an unprecedented explosion in growth the past decade. Creating content that stands out from the clutter and capturing enough attention and interest to be shared by multiple people is the hardest challenge for any social media marketer.

Social media has almost infinite potential for reaching specific, targeted audiences. At this point, many marketers have already conceded to the fact that “boosting” a post or investing in paid ads is really the only way to get people to see your content outside of a handful of dedicated followers to your profile. Read More

Tell a Better Brand Story with Content Marketing & Social Media

By | Blogging, Learning, Marketing, Social Media, Strategy | No Comments

Let’s not kid ourselves. Telling a compelling story about your business or brand on social media is exceptionally difficult. Social media posts—with their character restrictions and limited screen real estate—are not ideal for expressing brand promises, values, and philosophies with any real detail or emotional impact. This is why many marketers supplement their social media strategies with a content marketing strategy as a means of including long-form content. Thankfully, the major social media platforms recognize that this issue exists, and have taken strides to incorporate content formats that are optimal for telling better brand stories. This article will discuss three such content types:

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Your Social Media Cheat Sheet

By | Social Media | No Comments

As a millennial it may seem crazy that someone may not be able to use social media; however, it is quite common. Anyone who grew up in the 20th century may struggle with grasping the concept of social media – I know it took my mom quite a few years to understand social media to some extent. Yet, social media is becoming a way of constant communication and people who struggle with it are always looking for ways to improve their social media knowledge. There is a lot to learn, and even those who are the masters of social media still may be lacking some skills in the social media department. Read More

How The Facebook Pixel Can Improve Your Paid Campaign

By | Blogging, Social Media | No Comments

If you ask yourself, what are the important factors in determining the success of a paid campaign? You might begin to list things like attractive copy, high quality imaging, or adequate budget, and you wouldn’t be wrong. But after these are worked on and established, and after the advertisement has run its course, there is one thing you will need above all others, and that’s data. Read More

Optimizing Tweets for Impressions & Engagement

By | Blogging, SEO, Social Media, Strategy | No Comments

In my opinion, Twitter is still one of the best platforms marketers can utilize for the purposes of building brand awareness. With smart content choices, clever and concise copy, and visually appealing images or videos, earning organic impressions and engagement while growing your follower base is entirely possible without the need for substantial investment in paid ad campaigns.

There are several tricks and tools one can take advantage of in order to optimize their Twitter content for maximum reach potential. These tools come in handy when developing a content strategy for Twitter, helping you decide what and when to post. And for the social media marketers out there reading this, these online tools also prove useful when trying to justify or defend certain content choices to your client, particularly with regards to (#)hashtag usage, post timing, and (@)Mention choices. Read More

How to Make the Most Out of Your Internship

By | Job Advice | No Comments

Internships have become more popular in the last couple of years. In order to gain more experience, students are constantly searching for internships to advance in their field of choice, and gain experience. Internships are a unique opportunity to determine what you are interested in, what you are good at, and even what you need to work on.  In this growing industry, more and more people are interested in digital advertising, branding, and social media, and Co-op internships are a good opportunity to find out if it is the right field for you. Being an intern myself, I have learned so much about the industry and the way it functions.

There are many different ways to succeed in the workplace, but since an internship is the time to learn, there are three specific tips that will make you stand out. After completing an internship, these are traits that I believe are essential for succeeding. Read More

Instagram: The Guide to Insta(nt) Success

By | Social Media

Here is some good news for all you Instagram lovers – Instagram can help boost your business. Just like any other social media platform, Instagram, which is usually used for leisurely photo sharing among friends, has the capability to enhance your brands online presence as well as create a more visual insight into your company.

There are many different strategic ways to incorporate Instagram into your company’s lifestyle.  The first step is to familiarize yourself with the latest updates, filters, setting, etc. in order to completely grasp how to properly use Instagram in the workplace. If a company can successfully create a well-known Instagram account, it will help generate traffic towards their other platforms as well. Through witty captions, well throughout bios and professional looking photographs, Instagram is guaranteed to bring you success…if you use it right.

There are three steps that are crucial to getting your company to the #InstaFamous level.

icon-1562136_960_720Mix it Up

It is important that you do not post solely business related pictures. It is crucial to plan out what you post to incorporate both office and business related content, as well as fun and humourous posts. This way you have content that satisfies all of your followers. People are more likely to follow a company when they can have a well-balanced Instagram page of many different topics. The best way to organize yourself is to create a content calendar to make sure all your posts vary in theme. As long as it is entertaining and well thought out, you are on your way to having a great Instagram presence.

Create a Theme

Before you even post your first picture, it is important to establish a theme that you want your Instagram feed to possess. The lighting, filter, and brightness are all necessary things to consider before creating your company’s Instagram account. Also, by creating a colour scheme, you are guaranteeing consistency, and it also allows your feed to be more aesthetically pleasing.

Link All Social Media Platforms

The smartest thing you can do on any social media platform, is find ways to link all your different social media platforms together. Companies usually achieve this by creating Instagram contests. Once a month a contest is held to show appreciation towards loyal followers and to promote the brand. Having something that followers can look forward to each month increases engagement and interaction between the company and its followers. By creating contests, you have the power to decide the contest rules. Usually, it is smart to engage followers on all social media accounts. For example, to enter the contest, they will have to share content on Facebook, Twitter and Instagram, as well as follow the company on all social media platforms. This is not only a great way to connect with loyal customers, but it is also a way to create online brand awareness.

These basics are the important factors to consider before creating an Instagram account for your company. Make sure your Instagram feed represents the culture of your company and allows customers to have more insight into what you do in the office.

Sources: http://www.socialmediaexaminer.com/instagram-for-business-tips/

Your Guide to Creating Your Own Content Calendar

By | Learning, Social Media

As social media continues to rise in popularity, the need to organize your posts becomes more necessary. A content calendar is an easy way to organize what you would like to post on each day. It organizes your weekly thoughts, posts, and graphics, and saves you time each week. If you designate time to put together your weekly or monthly content calendar, you no longer have to worry about scrambling for content to post. This is essential for businesses; however, you can do it throughout your every day life if you wish to be consistent with your social media content.

There is no specific way to successfully create a content calendar. As long as it is legible to you or a company that you are sending it to, then you can do no wrong. This blog post will walk you through one of the several ways to create a standard content calendar.


Step #1: Open Microsoft Word

Using Word is perfect for creating a simple content calendar. If you wish to use Excel, that is also another great alternative.

Step #2: Create a Table

Make a table, and put the weekdays in the top horizontal cells, and put the types of social media platforms that you wish to post on in the vertical cells. At this point you can colour code, or add any other touches of creativity to organize your calendar even more!

Step #3: Create Daily Themes

It is important to create themes in order to be consistent with your content.  For example, if you are a fashion blogger, Monday could be your “Outfit of the Day,” while Tuesday could be “New Product Tuesday.” This will give viewers something to look forward to each week and helps to organize your posts.

Step #4: Fill you Calendar

Once you have set up your content calendar, it is time to fill it. Take pictures and place them with their designated post. This way everything is ready to go when it comes time for you to post your content.

Step 5: Add Comments

If you are creating a content calendar for another company, it is important to create a comments section somewhere in the calendar. This will increase communication so there is no confusion. Nevertheless, if you are creating this content calendar for yourself, adding comments can still be beneficial to mark down your ideas, what time you should post your content, or anything you need to add to your content.

These are five easy steps for any content calendar beginner. This is a great way to organize your thoughts, and it is an amazing time saver during the week! Keep your social media life organized by producing your very own content calendar!

Why Twitter is the Best Social Media Platform for Your Business

By | Social Media

Over the past couple of years, social media has climbed its way to the top of the advertising industry. In the past, companies have used print advertisements, or have created television ads to play during prime time; however, that is quickly changing. We must accept that social media has control over our society, but it is what we do with social media that will define its worth.

140 characters, that’s all it takes! When it comes to businesses, Twitter is unquestionably the best platform to use. With only a 140-character limit, you are forced to get to the point and communicate with your followers. It’s a quick and easy way to update your followers on events, new products, and any other news worthy events occurring in your company. The best thing is that you can be as consistent with your “tweets” as you please. No one is going to complain that you are spamming their feed, like on Facebook, and because the tweets are so short, it takes less than a couple seconds to read. Another advantage is that the majority of people have the Twitter App on their phone, which allows constant communication. Your business is able to reach people wherever they are, at whatever time.


There are many upsides to signing up for Twitter, yet the best part of creating a Twitter account for your business is that you are easily and rapidly able to interact with your followers who like or re-tweet your company’s posts. Having a relationship with your followers creates a different dynamic with your clients. You are able to hear their thoughts, criticisms, and suggestions. The advantage of this is that you have the ability to improve your business by listening to your followers.

Another aspect of Twitter that is often neglected is the use of Twitter Chats. This is an active and fairly easy way to engage with your followers and discuss different types of topics. By creating a hashtag like #B&MChat, anyone who has a question during the live Twitter Chat can ask their question by using a hashtag. This doesn’t only increase brand awareness online, but this also allows your hashtag to trend. This means that it allows other people outside the Twitter chat to view your company profile, which increases your brand awareness over social media.

Twitter is an exceptional tool to use to advertise your business, and unless you select the paid advertising option, it is completely free. You no longer have to feel guilty over all the money you used to spend on print advertising. Nowadays, there are so many methods, like Twitter, that allow your business to thrive and succeed online.