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Strategy Archives - Brand & Mortar

Your Social Media Cheat Sheet

By | Social Media | No Comments

As a millennial it may seem crazy that someone may not be able to use social media; however, it is quite common. Anyone who grew up in the 20th century may struggle with grasping the concept of social media – I know it took my mom quite a few years to understand social media to some extent. Yet, social media is becoming a way of constant communication and people who struggle with it are always looking for ways to improve their social media knowledge. There is a lot to learn, and even those who are the masters of social media still may be lacking some skills in the social media department. Read More

How The Facebook Pixel Can Improve Your Paid Campaign

By | Blogging, Social Media | No Comments

If you ask yourself, what are the important factors in determining the success of a paid campaign? You might begin to list things like attractive copy, high quality imaging, or adequate budget, and you wouldn’t be wrong. But after these are worked on and established, and after the advertisement has run its course, there is one thing you will need above all others, and that’s data. Read More

How to Make the Most Out of Your Internship

By | Job Advice | No Comments

Internships have become more popular in the last couple of years. In order to gain more experience, students are constantly searching for internships to advance in their field of choice, and gain experience. Internships are a unique opportunity to determine what you are interested in, what you are good at, and even what you need to work on.  In this growing industry, more and more people are interested in digital advertising, branding, and social media, and Co-op internships are a good opportunity to find out if it is the right field for you. Being an intern myself, I have learned so much about the industry and the way it functions.

There are many different ways to succeed in the workplace, but since an internship is the time to learn, there are three specific tips that will make you stand out. After completing an internship, these are traits that I believe are essential for succeeding. Read More

Your Guide to Creating Your Own Content Calendar

By | Learning, Social Media

As social media continues to rise in popularity, the need to organize your posts becomes more necessary. A content calendar is an easy way to organize what you would like to post on each day. It organizes your weekly thoughts, posts, and graphics, and saves you time each week. If you designate time to put together your weekly or monthly content calendar, you no longer have to worry about scrambling for content to post. This is essential for businesses; however, you can do it throughout your every day life if you wish to be consistent with your social media content.

There is no specific way to successfully create a content calendar. As long as it is legible to you or a company that you are sending it to, then you can do no wrong. This blog post will walk you through one of the several ways to create a standard content calendar.

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Step #1: Open Microsoft Word

Using Word is perfect for creating a simple content calendar. If you wish to use Excel, that is also another great alternative.

Step #2: Create a Table

Make a table, and put the weekdays in the top horizontal cells, and put the types of social media platforms that you wish to post on in the vertical cells. At this point you can colour code, or add any other touches of creativity to organize your calendar even more!

Step #3: Create Daily Themes

It is important to create themes in order to be consistent with your content.  For example, if you are a fashion blogger, Monday could be your “Outfit of the Day,” while Tuesday could be “New Product Tuesday.” This will give viewers something to look forward to each week and helps to organize your posts.

Step #4: Fill you Calendar

Once you have set up your content calendar, it is time to fill it. Take pictures and place them with their designated post. This way everything is ready to go when it comes time for you to post your content.

Step 5: Add Comments

If you are creating a content calendar for another company, it is important to create a comments section somewhere in the calendar. This will increase communication so there is no confusion. Nevertheless, if you are creating this content calendar for yourself, adding comments can still be beneficial to mark down your ideas, what time you should post your content, or anything you need to add to your content.

These are five easy steps for any content calendar beginner. This is a great way to organize your thoughts, and it is an amazing time saver during the week! Keep your social media life organized by producing your very own content calendar!

How to Market Your Brand on Instagram

By | Social Media, Strategy

Most brands make the mistake of adding too many pictures focusing on their products or business, instead of concentrating on the lifestyle of the brand. Instagram is meant to draw consumers in with luxurious photos and a, mostly, unattainable, but drool-worthy life.

These are a few tips on how to promote your business on Instagram—without driving your followers away by indulging in self-promotion.

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Like Photos

Look for Instagram “famous” people who fit your brand. Now like their content! Yes—it’s that easy. By liking photos that speak to your brand, you are more likely to get a like back on one of your own photos. Likes also lead to more followers, and followers really legitimize a business on Twitter.

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Focus on the Lifestyle of Your Brand

As mentioned, Instagram is not about posting pictures of products or office outings. It’s about giving people a lifestyle that they want. Think bigger.

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Add Video Content

Instagram is not solely based around images anymore! Video content is becoming more and more popular on Instagram, with those few seconds of attention-grabbing content. Vine-like videos do well on Instagram, with humour being a common thread in videos that are attaining an innumerable amount of likes. By uploading a few videos, you diversify your content and attract more viewers and followers.

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Host Contests

By hosting contests on Instagram you are engaging with your followers in a unique way. Your followers will be more likely to check-up on your brand more often to see what other great giveaways you’re offering. Make sure that the prizes you are giving away are relevant to your brand and encourage the winners to post a picture with their prizes.