A MARKETING AGENCY THAT BELIEVES IN RELATIONSHIPS, TRANSPARENCY AND TRUST

Brand & Mortar is a full service marketing agency

that specializes in brand marketing, social media marketing and digital marketing, web design and web development, application development, video production and public relations. We believe in: relationships, communication, transparency, handshakes and happy clients.

SERVICES

BRAND MARKETING

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SOCIAL MEDIA MANAGEMENT

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WEBSITE DESIGN

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MOBILE APPLICATION DEVELOPMENT

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PUBLIC RELATIONS

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SEARCH ENGINE MARKETING & OPTIMIZATION (SEM/SEO)

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CLIENTS

Your passport to a world of opportunity

With offices across North America, we’re up for challenge regardless of the time zone. Our network is as vast as our expertise. Enter new markets, increase revenues, and uncover insights

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OFFICES IN

TORONTO
SAN DIEGO

News & Insights

Brand & Mortar is a 2019 Toronto City Excellence Award Winner!

By | Marketing, News | No Comments

The results are in!

Brand & Mortar has been awarded a 2019 Toronto City Excellence Award by UpCity. Out of 418 marketing service providers in Toronto, we were selected as one of the top 20 based on our UpCity Rating, which measures digital recommendability by reviews, search score, domain authority and more.

By having our services listed on UpCity and featured as one of the top 20 Marketing Service Providers in Toronto, we’re able to cut through the noise, standout and create trust with prospective buyers. It’s an honor for us to be represented on the City Excellence Award List.

The infographic below goes more into detail on what makes a great agency in Toronto and stats that highlight Toronto as a marketing hub in North America.

About UpCity

UpCity helps businesses find marketing providers they can trust. The UpCity Marketplace creates and empowers successful relationships between businesses and marketing service providers. We provide transparency and insights to dramatically improve the marketing partner selection and purchase experience. Over 225,000 businesses visit UpCity each month seeking marketing services from over 33,000 providers in over 600 cities in North America. UpCity helps partners in the marketplace grow their business and build their digital recommendability.

Influencer Marketing and Why You Need It

By | Marketing, Social Media

Let’s Look at Influencer Marketing

Attempting to stay abreast of all the latest and greatest social media strategies and while the dust from Periscope and Meerkat is settling, it’s time to explore Influencer Marketing.

We’ve known for a while that Influencer Marketing works and that as the social media landscape changes and platforms such as Instagram become even more crucial in your overall social strategy- engaging with “Influencers” are key.

First, let’s take a look at what Influencer Marketing really means. Influencer Marketing is defined as- a form of marketing in which focus is placed on specific key individuals (or a type of individual) rather than the target market as whole.

Influencers, Influence Purchase Behaviour

Let’s face it marketers have been following this sort of strategy for a long time, get the cool kids to use your product and in return you too will be seen as cool. This phenomenon is now known as “social proof”, the idea that people will look to those around them for guidance on how to look, act and even dress in certain situations.

So how can you incorporate Influencer Marketing into your social strategy and is their really a monetary benefit? By targeting the right audience for your brand or product and then selecting specific influencers in that space, you can begin to produce great content and use these influencers to spread your message across the social sphere. It has pretty much become the modern day celebrity endorsement deal for the budget conscious, start-up industry.

A perfect example of Influencer Marketing being executed is in the fitness industry. Well-developed fitness gurus are posting on their personal Instagram and other social media feeds about the amazing benefits of certain products they are “using” making sure to tag that company in their post. In return, this leads followers’ right to the company’s website or Instagram feed and introduces your product to potentially new customers.

Influencer Marketing Equals Big Media Returns

According to #paid, a recent survey from Burst Media has provided some quantitative backing to this trend. According to the report, Brands received $6.85 in media value for every $1.00 spent on influencer marketing and it doesn’t end there. Creating a solid group of customer advocates that aren’t afraid to publicly share their passion for your product, that’s priceless.

Let Brand & Mortar Help you with your next influencer marketing campaign

Recognized as a top Branding Agency on DesignRush, we can help you find the right influencers to maximize the results of your social media campaigns.

Brand & Mortar is a 5-Star Digital Marketing Agency on Clutch

By | Graphic Design, Marketing, SEO, Social Media, Strategy, Technology, Web Development | No Comments

Our team believes in creating well-defined digital marketing strategies that generate momentum for our clients. We’re dedicated to creating new opportunities for our partners, helping them to transform their businesses and boost their market influence. We are a multi-disciplined group of experts that know how to build web traffic for our clients.

With the new year upon us, we are excited to announce our partnership with Clutch, a B2B ratings and reviews platform for service providers in the IT services, web/app development, and advertising & marketing industries. Clutch uses various metrics such as market presence, quality of work, and verified client reviews to evaluate companies and identify the best agencies on their platform. Our high score on Clutch has earned us a leading position in their directory of the best brand consultants in Canada in 2019.

What makes their platform unique is that their team actually speaks directly with our business partners to get their feedback on their experiences working with Brand & Mortar. In their conversations, our clients have shared why they selected to work with our team over other providers, the scope of our involvement with their company, and specific metrics of success that have come as a result of our partnership.

The reviews we’ve collected so far on Clutch have been a wonderful opportunity for us to reflect on our growth as a company. We don’t always get to receive such honest feedback from our clients through a third-party source and it’s already been more than we expected. Check out what they’ve shared:

In addition to our inclusion on Clutch, we were named one of the best video production agencies in Canada by their sister site, The Manifest. The Manifest provides industry insights, recommendations for business solutions, and how-to guides. We’ve also joined their affiliate site, Visual Objects, amongst their list of leading branding companies in 2019. Visual Objects showcases visual examples of our work.

To read more about our experiences with our clients and to stay up-to-date on projects we are working on, check out our profile on Clutch!

 

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