As technology continues to evolve, the more prominent social media becomes. This shift in technology has allowed us as a society to transition from traditional methods of marketing to social media marketing. There are more jobs being created directly towards online marketing and advertising; however, is traditional marketing a thing of the past?
Deciphering between digital and traditional ways of marketing isn’t hard, and one isn’t necessarily better than the other. The major differentiating factors are convenience and cost. Social media marketing is online and is relatively inexpensive, and in some cases, it can even be free. Through platforms such as Facebook, Instagram, and Twitter, brands are able to market themselves and advertise quickly and are able to reach more people locally, nationally as well as globally. Traditional marketing methods include original print text. For example, business cards, flyers, newspaper, and magazines are all traditional ways of marketing. It functions at a slower pace and it does not reach as many people.
An advantage of social media marketing is that it is more interactive than traditional marketing. Through Facebook, Twitter, Instagram, etc. it is easy to measure your success through followers and visits to your brand’s social media platforms, and you are also able to interact and engage more with your followers. One of the main reasons that social media marketing has taken off is because of the significant amount of engagement with followers. The instant replies to questions, Twitter chats, and social media campaigns allow brands to thrive as well as increase their reputability online.
Technology has allowed social media marketing to evolve at a rapid pace, but traditional methods are still popular and are used in addition to digital marketing. However, social media marketing is starting to take over considering that is has a faster effect at a lesser cost. Social media marketing methods will continue to grow as technology advances, and traditional methods will continue to be used in the workplace to enhance the effectiveness of promoting a brand.