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Influencers, Why You Need It?

Attempting to stay abreast of all the latest and greatest social media strategies and while the dust from Periscope and Meerkat is settling, it’s time to explore Influencer Marketing.

We’ve known for a while that Influencer Marketing works and that as the social media landscape changes and platforms such as Instagram become even more crucial in your overall social strategy- engaging with “Influencers” are key.

First, let’s take a look at what Influencer Marketing really means. Influencer Marketing is defined as- a form of marketing in which focus is placed on specific key individuals (or a type of individual) rather than the target market as a whole.

Influencers, Influence Purchase Behaviour

Let’s face it marketers have been following this sort of strategy for a long time, get the cool kids to use your product and in return, you too will be seen as cool. This phenomenon is now known as “social proof”, the idea that people will look to those around them for guidance on how to look, act and even dress in certain situations.

So how can you incorporate Influencer Marketing into your social strategy and is their really a monetary benefit? By targeting the right audience for your brand or product and then selecting specific influencers in that space, you can begin to produce great content and use these influencers to spread your message across the social sphere. It has pretty much become the modern day celebrity endorsement deal for the budget-conscious, start-up industry.

A perfect example of Influencer Marketing being executed is in the fitness industry. Well-developed fitness gurus are posting on their personal Instagram and other social media feeds about the amazing benefits of certain products they are “using” making sure to tag that company in their post. In return, this leads followers’ right to the company’s website or Instagram feed and introduces your product to potentially new customers.

Influencer Marketing Equals Big Media Returns

According to #paid, a recent survey from Burst Media has provided some quantitative backing to this trend. According to the report, Brands received $6.85 in media value for every $1.00 spent on influencer marketing and it doesn’t end there. Creating a solid group of customer advocates that aren’t afraid to publicly share their passion for your product, that’s priceless.

Let Brand & Mortar Help you with your next influencer marketing campaign

Recognized as a top Branding Agency on DesignRush, we can help you find the right influencers to maximize the results of your social media campaigns.

Brand & Mortar

We are a full-service marketing agency in Toronto and San Diego that puts you first. From brand development, website design, social media management, and content marketing, to designing your next eye-catching advertisement, we understand your consumers, your markets, and what you need. We help you navigate the complex challenges and make it all easy to understand.

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We know that transparency is non-negotiable and that strong communication is the foundation of any great relationship. With the knowledge and expertise at Brand & Mortar we are confident that we can make an impact on your business and its bottom line.

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31 Powerhouse St. Suite 203
Toronto, ON. M6H 0C7
info@brandandmortar.com
416 729 1154

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