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INSIGHTS

Website Design Toronto Trends for 2020

More UI candy with less load time

New libraries like Vue, Ember, and React are blurring the line between website and native application. People’s expectations for readily available, instantly responsive online experiences have been, in part, driven by faster internet speeds and more powerful smartphones. The result, websites now offload a lot of the heavy lifting to the device. Since our devices are doing most of the work, we no longer have to wait for the webserver to process information and return a result. Instead, our devices are processing the data and sending the result to the server. This role reversal makes the experience feel much faster.

Asymmetry website designs

Most websites follow a rigorous grid layout because that’s the way the page is naturally structured. There’s a growing trend to break free of the grid and use an asymmetrical design to stand out.

When putting together an asymmetrical website design layout, you must plan content carefully. Most people prefer content that is orderly and easy to follow. In other words, if you have a lot of content, using an asymmetrical design can lead to chaotic content flow.

Less is more

Material design has been around since Google first introduced it several years ago, and when Apple moved away from the skeuomorphic design. When it comes to website design, the content has always been king. Now thanks to material design, there are fewer distractions and more focus on content from a design perspective.

Voice controls

Voice controls are in our homes, but what about on our website? From an accessibility standpoint, voice control is a great way to help people navigate a website. However, this doesn’t apply only to those with a disability. While driving or cooking, voice control can help users navigate websites and jump to the right content when they are unable to use their hands.

SVGs

Performance has always been an essential part of web design trends, and that’s not changing in 2020. One of the most significant performance bottlenecks for websites is images. Combined with a demand for more visually rich websites and higher screen resolutions, images are increasing in size and numbers. Scalable vector graphics (SVG) combine small size and high quality, allowing Toronto website designers to deliver sharp, crisp graphics to users on all devices without sacrificing speed. This can often provide better performance vs jpg or png images.

Chatbots

Chatbots have been around for several years, but with recent advancements in AI and machine learning, they have become more useful to users and require less experience for businesses that wish to make their widespread use grow in 2020. This next-generation of chatbots can help you complete an order or registration, or restore access to an online account.

Brand & Mortar

We are a full-service marketing agency in Toronto and San Diego that puts you first. From brand development, website design, social media management, and content marketing, to designing your next eye-catching advertisement, we understand your consumers, your markets, and what you need. We help you navigate the complex challenges and make it all easy to understand.

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We know that transparency is non-negotiable and that strong communication is the foundation of any great relationship. With the knowledge and expertise at Brand & Mortar we are confident that we can make an impact on your business and its bottom line.

Toronto

31 Powerhouse St. Suite 203
Toronto, ON. M6H 0C7
info@brandandmortar.com
416 729 1154

San Diego

8910 University Center Lane
Suite 400, San Diego CA 92122
projects@brandandmortar.com
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