hamburger menu

INSIGHTS

5 Content Ideas for Social Media Marketing Firms in Toronto

With many brands already having an online presence on one social media platform or another, it can be quite competitive for social media marketing firms in Toronto to stand out. This has been proven to be even more challenging with so many different trends coming out almost each month, which prompts brands to take part in. While there’s nothing wrong with hopping onto digital trends in an effort to boost brand awareness for social media marketing firms in Toronto, it’s important to ensure that the current trends align with your own brand. In order to improve your strategy and boost online presence, social media marketing firms in Toronto can implement some of these content ideas below, while incorporating their own personal brand to make it unique.

 

Toronto Social Media Marketing Firms – Content Ideas

1.   Share News About Your Social Media Marketing Firm in Toronto

If your social media marketing firm in Toronto has recently won an award or been mentioned in the news lately, why not show it off? While this isn’t to say that Toronto social media marketing firms should only post content about its own personal endeavors, it definitely doesn’t hurt to share achievements and press-related news to your audience. This can actually work in your favour, as it shows viewers that a social media marketing firm in Toronto can be reliable and bring results for brands. Sharing anything newsworthy on social media platforms can gain attention for Toronto social media marketing firms, as well as encourage discussions and spark interest from new potential clients.

 

2.   Toronto Social Media Marketing Firms Should Use Instagram Reels

A relatively new trend that’s been all the hype as of late has been the use of Instagram Reels. This fun and effective content idea has been picked up by many brands, and it works! Instagram Reels allow users to create 15-second videos, where music and effects can be added (similar to TikTok). The use of Instagram Reels can certainly boost brand awareness and attract new audiences for social media marketing firms in Toronto, as this provides an opportunity for social media marketing firms in Toronto to showcase great content made with creativity. Especially with the 15-second timeframe, this gives viewers a glimpse into what a social media marketing firm in Toronto can do, without giving away too much.

 

3.   Celebrate Holidays & National Days with Toronto Social Media Marketing Firms

How many times have you seen a brand dedicate a social media post to another anniversary of “Friends,” or create a post for #NationalDogDay? The fun with celebrating holidays and national days have become quite popular these days on social media, with much of it being influenced by pop culture. Social media marketing firms in Toronto can take advantage of this and participate in celebrating holidays and national days for social media posts, as this can be an effective way to keep audiences engaged and enticed. It also gives a chance for social media marketing firms in Toronto to show that they can also have fun when it isn’t about business, and that they keep up to date with pop culture.

 

4.   Consider Audiograms for Toronto Social Media Marketing Firms

For anyone who is a fan of podcasts, the use of audiograms from Toronto social media marketing firms can certainly spark interest and gain attention from audiences. Podcasts are becoming increasingly popular, even with social media marketing firms in Toronto, as it creates an open space where discussions on important topics and ideas take place. For any social media marketing firms in Toronto who have launched (or are planning to launch) podcasts, releasing audiograms is a great way to spark interest from viewers. An audiogram is a brief bite-sized snippet of an audio, which can be published to social media channels such as Instagram. Social media marketing firms in Toronto can highlight an important quote from a podcast and showcase it as a preview to audiences by publishing an audiogram.

 

5.   Toronto Social Media Marketing Firms & Featuring Spotlights

Making new connections and being part of a community can greatly benefit social media marketing firms in Toronto, as it adds a more personal touch to content. Whether you’re featuring a current employee discussing his or her experience working at a Toronto social media marketing firm or featuring a guest member from the industry, spotlights are a great way to make connections and network. Collaboration is a big part of marketing for Toronto social media marketing firms, and content featuring spotlight posts can help drive brand awareness by highlighting personal experiences from members of the industry.

 

New Content for Social Media Marketing Firms in Toronto

Social media is a powerful tool for social media marketing firms in Toronto, which is why it’s important that firms constantly stay on top of the game. It’s easy for audiences to lose their interest fairly quickly, as people are prone to having a short attention span these days with our surrounding environment. Social media marketing firms in Toronto should always have fresh content that isn’t outdated, and while it’s good to take part in social media trends and challenges every so often, it’s also important to create unique and original content that truly aligns with your brand.

Brand & Mortar

We are an award-winning communication and marketing agency. From managing social media, to designing your next eye catching advertisement we deliver on all of your content, social, and design needs.

Sign up to get
insights in your inbox

MailChimp

With growing global concerns around COVID-19, the health and safety of our employees and clients is top of mind. Brand & Mortar services will remain open while our team works remotely until further notice. We want to assure our trusted clients that business will remain unchanged while we do our part to #FlattenTheCurve.


For more information, please read our formal statement here.