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A Brief Intro to Clubhouse for Social Media Marketing Firms in Toronto

After more than a year of living in the new world during the COVID-19 pandemic, many businesses, influencers, and social media marketing firms in Toronto have done whatever they can to stay connected during this challenging time. With the pandemic having heavily impacted on our social lives, this has affected how we connect and socialize with each other. Well-known social media platforms such as Instagram and Twitter have been our main sources of connecting and staying updated with each other, but it’s beginning to get old, just like all digital trends. However, the emergence of a new social media platform known as Clubhouse has become a notable hot topic in the digital marketing industry as of late, with many businesses, influencers, and Toronto social media marketing firms beginning to hop onto the bandwagon. For anyone who has yet to dive into the world of Clubhouse, this is a great way for social media marketing firms in Toronto to connect with others.


Social Media Marketing Firms in Toronto: What is Clubhouse?

Clubhouse is an exclusive social media app that operates through invites-only, meaning individuals can only join the app if they receive an invitation from a Clubhouse user who is already on the app. Android users and Toronto social media marketing firms beware though, as the app currently operates on iPhone only; however there are reports that an Android version is in the works.


Once users receive an invitation to join the app, they can drop into “rooms,” which are essentially meeting chat rooms that are audio-based only. From there, users can chat with friends or to other members of the public. Clubhouse launched last year in March 2020, and as of now, the app has more than 10 million active users. There are a variety of different users from many industries, including artists, entrepreneurs, scientists, authors, Toronto social media marketing firms, and more. Essentially, the social platform app welcomes everyone from all sorts of industries, and aims to create a space for Toronto social media marketing firms and other types of creators to meet, connect, and learn from each other.


How Clubhouse Appeals to Toronto Social Media Marketing Firms

As the social platform app was originally made to target high-profile elite members only, such as multi-million CEOS, entrepreneurs, influencers, and celebrities. It only makes sense that public users and Toronto social media marketing firms are just hearing about the app now. At the start of it’s launch, only a few prominent figures were using the app, including but not limited to Drake, Oprah Winfrey, Elon Musk, and a few others. With the social platform app operating through invites-only on top of only being available for iPhone users, this caused the app to grow at a slow pace.


Eventually, Clubhouse was made available for all social media users (with an iPhone), so that now any iPhone user can join with an invitation, whether you’re an elite executive or not. Now that the app is made available to more social media users, this has made the app all the more enticing and alluring for Toronto social media marketing firms and others alike. Many social media marketing firms in Toronto and other professionals in marketing are seeing the potential benefits that Clubhouse can bring for brands and businesses, as this new app offers more exclusivity for users with their invite-only chat features.


What Toronto Social Media Marketing Firms in Toronto Can Expect from Clubhouse

While Clubhouse continues to rise in prominence, many social media marketing firms in Toronto are seeing networking potential for the future of marketing. Every year or two, new apps are released and quickly become all the new rage, especially since it’s natural for humans to get bored quickly of our current forms of media. With the exclusive features that Clubhouse offers, social media marketing firms in Toronto may see an even bigger increase in the amount of users on the social app, and this will likely continue to grow when the app is made available for Android users as well.


Many social media marketing firms in Toronto value networking and open spaces where people can connect and learn more from each others’ industries, and Clubhouse proves to be a popular choice for competitors who are looking to step up their marketing strategy and the social media space.


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