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Author: Brand & Mortar

A Guide to Basic SEO Practices

For anyone in the business and marketing industry, you’ve most likely already heard of the term SEO, also known as Search Engine Optimization. A practice that has been adopted by many different businesses from all sorts of industries, the implementation of SEO practices into marketing can greatly help promote business for Toronto SEO agencies and other small brands. In fact, 46% of all Google searches are looking for information, according to a study from GoGulf. A staple in marketing tactics for Toronto marketing agencies, there needs to be a solid understanding of SEO practices, as you could be missing out […]

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A Brief Intro to Social Shopping – Why Toronto Marketing Firms Should Set Up An Instagram Shop

With many brands taking their businesses and ventures online due to the economical effects from COVID-19, the way consumers shop has drastically changed in the past year. While online shopping isn’t anything new, the circumstances of this past year has pushed social media platforms to promote a new way for consumers to shop, primarily through the well-known photo/video sharing app Instagram. Many Toronto marketing agencies are very familiar with the social network, as many brands have incorporated the platform into their marketing strategy. As social media continues to rise in popularity, more brands and Toronto marketing agencies are using Instagram’s […]

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How to Create Effective Video Ads for Toronto Marketing Firms & Small Businesses

As digital media continues to advance over time, this has led to a significant increase in the types of interactive content we see online. From VR to infographics, designers are stepping up their marketing game by leveling up their designs with creativity. The use of video marketing has been adopted by many small businesses and Toronto marketing firms across all sorts of industries, and it won’t be slowing down anytime soon. In fact, more than 50% of consumers like to see video content from brands, according to a report from Hubspot Research. Simply scrolling through texts of content just isn’t […]

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5 Graphic Design Trends Toronto Marketing Firms Should Look Out For in 2021

Every year brings on more opportunities of innovation and change in the world of digital media, with many marketing agencies in Toronto looking to find new ways to unleash creativity amongst brands. With industries becoming more competitive due to numerous brands that emerge every year, this makes it more challenging for designers when putting together design elements for their brands and clients. Every brand seeks to stand out above the rest with original style and design, while also staying on top of current trends in the industry. For those who are wondering what’s in store for 2021, check out some […]

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6 Marketing Strategies for Small Businesses & Toronto Marketing Firms

As many industries become more competitive with new innovations and concepts, more and more people are bringing their ideas to life by launching their own businesses. Often, small businesses turn to Toronto marketing agencies to help them increase brand awareness and reach target audiences by implementing marketing strategies. When it comes to small local businesses, more specific marketing strategies are required as they don’t have as big of an audience compared to larger businesses, which is where Toronto marketing firms come into the picture. This article will recap some common marketing strategies that Toronto marketing agencies use to help market […]

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Digital Trends Every Toronto Marketing Firm Should Expect in 2021

With 2021 just around the corner, it’s quite daunting, to say the least. 2020 has been a wild roller coaster for many industries across the globe, and with our economy at stake due to the continuing fight against the COVID-19 virus, many companies have struggled this year to keep their business afloat. This has led to many Toronto marketing firms to amp up their marketing strategies in order to keep up with the world’s current situation and how it affects other brands and businesses. Despite the many adversities this year, Toronto marketing agencies are staying optimistic on hitting new milestones […]

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Top 5 Reasons Why Every Toronto Marketing Agency Should Use Email Marketing

With media and innovation constantly changing, this also affects the way Toronto marketing firms connect with target audiences. In today’s modern age, social media has become a primary way to discover new businesses and connect with potential leads. Social media platforms such as Instagram, Facebook, and Twitter are usually the top preferred method to communicate with audiences, because of the frequency of the time spent on these platforms and number of consumers present. It’s quick and easy to shoot a DM, and the visuals presented on social media platforms are easy to entice and attract users scrolling through. However, this […]

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Why Every Toronto Marketing Agency Should Implement LinkedIn Marketing

As you probably already know by now, LinkedIn is one of the most widely known networking platforms in the digital age. Initially known for professionals and job hunters, many companies and organizations are building an online presence through their own LinkedIn profile as well. Aside from growing your own personal network and making connections with others, LinkedIn has also become an effective tool for brand marketing in Toronto. With the platform frequently being known as a place to grow and expand your professional network, you can expect a different type of audience as opposed to other social media platforms such […]

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Why Colour Branding Is Important For Every Brand Marketing Agency in Toronto

Behind every successful brand is a drive for change; in order to represent brand identity and spread a message, colour branding is crucial for every brand. When you think of some of the most well-known brands in the world such as McDonald’s and Coca-Cola, they’re immediately recognizable to the public. This is mostly due to the theme colours of the brand, as it acts as a signature look for brand identity. As you can see for our Toronto marketing firm Brand & Mortar, we like to keep it simple. The psychology of colour is important to take into consideration for […]

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Why This Toronto Marketing Firm Is Like No Other

In the world of top-class business, Toronto marketing firm Brand & Mortar strives to deliver game-changing results from their contributions to clients. Agile, communicative, and driven, our full-service agency adapts to any client’s needs and we make it happen using the combined talents of our professional team. While first headquartered in Toronto since 2011, Brand & Mortar wasn’t just a marketing firm in Toronto anymore, as it eventually expanded its offices to San Diego as well. With cutting-edge technology and innovative ideas, this award-winning agency has years of experience in working on brand development that clients can trust. But what […]

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With growing global concerns around COVID-19, the health and safety of our employees and clients is top of mind. Brand & Mortar services will remain open while our team works remotely until further notice. We want to assure our trusted clients that business will remain unchanged while we do our part to #FlattenTheCurve.


For more information, please read our formal statement here.