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Author: Brand & Mortar

Website Design & Brand Marketing: Lessons from the ER

The COVID-19 crisis has left businesses scrambling to keep their employees and customers safe while staying economically afloat. If you are one of many business owners now relying on a website to achieve your goals, you may be motivated to deliver a streamlined, easy-to-use, professional online experience. In this time of global uncertainty, a website must be intuitive, efficient, and functional to maintain an online presence and support customer needs from afar. So, where do hospitals enter into this discussion? Emergency rooms are always in a state of chaos, with a never-ending lineup of accidents, illnesses, and top-level emergencies, much […]

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The Importance of Typography on a Website

Let’s start by stating the obvious, that not all fonts are meant to co-exist in both the print and digital world. Many fonts that are designed for the web have been optimized and adjusted to enhance the readability on a screen. Some of the key adjustments made to the font to increase readability include taller x-height, modified curves, more spacing between letters, and thin thick strokes. The typography on a website is an essential part of the design process and overall aesthetic immersed throughout each page that can help to establish a memorable brand identity over time. When a user […]

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The Importance of Creating Warm Audiences

How effective are door to door salespeople, telemarketers, or those representatives blocking off sidewalks seeking donations? Most would rank these sales strategies somewhere between inefficient and annoying. This negative perception is due to a business relying heavily on generating sales from “cold” consumers.  Cold consumers are those who know little to nothing about the brand as they haven’t had the time to develop an affinity for the products or services offered. When presenting a sales pitch, it is difficult for cold consumers to buy in and complete the purchase fully. The opposite of a cold consumer could be considered a […]

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Value added content marketing

Change is constant in the world of content marketing. The last decade has indeed witnessed a lot of change due to the ever-growing landscape of social media. With the demand for engaging and authentic content at an all-time high, the importance of quality assets is prevalent and certainly where social media is heading.   Short-Form Videos Using short-form videos is a vital strategy to leverage new capabilities and reach specific demographics. With the rise of Instagram Stories in 2016 and, more recently, TikTok, the power of short-form videos, particularly resonates with millennials and Generation Z audiences. Lighthearted, interactive media is […]

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5 Tips to Better Manage Clients and Projects

5 Tips to Better Manage Clients and Projects Being a successful social media manager at a Digital Marketing agency requires a vast set of skills; some of these skills you can acquire in college and university but others? Not so much. Navigating the social media realm on behalf of a client certainly requires essential knowledge of various software, platforms and tools available. Similarly, achieving a consistent and memorable brand identity through social media messaging is only made possible with a strong relationship that includes authenticity, transparency and trust. Here are five simple communication tips that can help you to navigate […]

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Why Your Toronto Business Needs A New Website Design

Your website design Toronto, is your 24/7 store front Most people use the Internet to find prices, directions, reviews and more before heading out the door and while on the go. Website’s have become the 24/7 store front for businesses and they need to provide customers with the right information quickly to help them make informed decisions. Increasingly people are browsing websites from their mobile phone and that means your website design has to be mobile friendly. If you’re website is a few years old, it might look okay on smart phones, but that doesn’t means it’s been designed mobile […]

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5 Influential Design Trends of 2016/2017

FLAT DESIGN Flat design is not necessarily a new trend as the style first originated from the retro logos of the 1940s to 1960s. Flat design has resurfaced recently and is definitely a hot trend that’s been dominating. The simplicity of flat design allows for even simple colours and shapes to become striking, bold and vibrant identities using very few streamlined elements. Big players such as Microsoft, Apple, and MasterCard have also transitioned from their 3D logos of the 2000s to a more simple flat designs that are fresh and minimal. A huge reason for the revival of flat design […]

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Tell a Better Brand Story with Content Marketing & Social Media

Let’s not kid ourselves. Telling a compelling story about your business or brand on social media is exceptionally difficult. Social media posts—with their character restrictions and limited screen real estate—are not ideal for expressing brand promises, values, and philosophies with any real detail or emotional impact. This is why many marketers supplement their social media strategies with a content marketing strategy as a means of including long-form content. Thankfully, the major social media platforms recognize that this issue exists, and have taken strides to incorporate content formats that are optimal for telling better brand stories. This article will discuss three […]

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How Brainstorming Improves Creative Problem Solving

Brainstorming sessions are frequent happenings at marketing and advertising agencies. Poor brainstorming can lead to weak ideas and wasted time. Practicing proper brainstorming techniques is crucial for marketing agencies to produce top-of-the-line content and ideas for clients, and that is exactly what we do at Brand & Mortar. In general, brainstorming is a creative problem-solving technique that requires the spontaneous contribution of ideas from all members of the participating group. There are three key factors that help the brainstorming session head in the right direction, which include: A clearly defined question The right resource group Divergent and convergent thinking

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A quick Guide to Typography

A Quick Guide to Typography Typography is arguably the most important part of any design because it carries the overall message. It is also important for the digital marketer to understand and communicate the typography goals of the client, and because many clients have no formal training in typography, it could be difficult for them to explain what they are looking for. This is a brief guide to the world of typography, which tries to bridge the gap between client and marketer.

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We know that transparency is non-negotiable and that strong communication is the foundation of any great relationship. With the knowledge and expertise at Brand & Mortar we are confident that we can make an impact on your business and its bottom line.

Toronto

31 Powerhouse St. Suite 203
Toronto, ON. M6H 0C7
info@brandandmortar.com
416 729 1154

San Diego

8910 University Center Lane
Suite 400, San Diego CA 92122
projects@brandandmortar.com
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With growing global concerns around COVID-19, the health and safety of our employees and clients is top of mind. Brand & Mortar services will remain open while our team works remotely until further notice. We want to assure our trusted clients that business will remain unchanged while we do our part to #FlattenTheCurve.


For more information, please read our formal statement here.