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Author: Brand & Mortar

5 Influential Design Trends of 2016/2017

FLAT DESIGN Flat design is not necessarily a new trend as the style first originated from the retro logos of the 1940s to 1960s. Flat design has resurfaced recently and is definitely a hot trend that’s been dominating. The simplicity of flat design allows for even simple colours and shapes to become striking, bold and vibrant identities using very few streamlined elements. Big players such as Microsoft, Apple, and MasterCard have also transitioned from their 3D logos of the 2000s to a more simple flat designs that are fresh and minimal. A huge reason for the revival of flat design […]

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Tell a Better Brand Story with Content Marketing & Social Media

Let’s not kid ourselves. Telling a compelling story about your business or brand on social media is exceptionally difficult. Social media posts—with their character restrictions and limited screen real estate—are not ideal for expressing brand promises, values, and philosophies with any real detail or emotional impact. This is why many marketers supplement their social media strategies with a content marketing strategy as a means of including long-form content. Thankfully, the major social media platforms recognize that this issue exists, and have taken strides to incorporate content formats that are optimal for telling better brand stories. This article will discuss three […]

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How Brainstorming Improves Creative Problem Solving

Brainstorming sessions are frequent happenings at marketing and advertising agencies. Poor brainstorming can lead to weak ideas and wasted time. Practicing proper brainstorming techniques is crucial for marketing agencies to produce top-of-the-line content and ideas for clients, and that is exactly what we do at Brand & Mortar. In general, brainstorming is a creative problem-solving technique that requires the spontaneous contribution of ideas from all members of the participating group. There are three key factors that help the brainstorming session head in the right direction, which include: A clearly defined question The right resource group Divergent and convergent thinking

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A quick Guide to Typography

A Quick Guide to Typography Typography is arguably the most important part of any design because it carries the overall message. It is also important for the digital marketer to understand and communicate the typography goals of the client, and because many clients have no formal training in typography, it could be difficult for them to explain what they are looking for. This is a brief guide to the world of typography, which tries to bridge the gap between client and marketer.

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Your Social Media Cheat Sheet

As a millennial it may seem crazy that someone may not be able to use social media; however, it is quite common. Anyone who grew up in the 20th century may struggle with grasping the concept of social media – I know it took my mom quite a few years to understand social media to some extent. Yet, social media is becoming a way of constant communication and people who struggle with it are always looking for ways to improve their social media knowledge. There is a lot to learn, and even those who are the masters of social media […]

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4 Essential Tools for Every Creative

If you work in the creative industry, chances are you know that Adobe Creative Suite is the industry standard when it comes to design. However, whether you are a graphic designer or a marketer, every creative needs an arsenal of tools to streamline your workflow. These four essential tools are simple, yet effective and have proven to be useful in graphic design – but there are many uses beyond just that. From my own experience – these tools have saved me time, money and have increased my productivity. BUT! The best part about these tools? The convenience factor.  It doesn’t matter […]

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Optimizing Tweets for Impressions & Engagement

In my opinion, Twitter is still one of the best platforms marketers can utilize for the purposes of building brand awareness. With smart content choices, clever and concise copy, and visually appealing images or videos, earning organic impressions and engagement while growing your follower base is entirely possible without the need for substantial investment in paid ad campaigns. There are several tricks and tools one can take advantage of in order to optimize their Twitter content for maximum reach potential. These tools come in handy when developing a content strategy for Twitter, helping you decide what and when to post. […]

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Instagram: The Guide to Insta(nt) Success

Here is some good news for all you Instagram lovers – Instagram can help boost your business. Just like any other social media platform, Instagram, which is usually used for leisurely photo sharing among friends, has the capability to enhance your brands online presence as well as create a more visual insight into your company. There are many different strategic ways to incorporate Instagram into your company’s lifestyle.  The first step is to familiarize yourself with the latest updates, filters, setting, etc. in order to completely grasp how to properly use Instagram in the workplace. If a company can successfully […]

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Your Guide to Creating Your Own Content Calendar

As social media continues to rise in popularity, the need to organize your posts becomes more necessary. A content calendar is an easy way to organize what you would like to post on each day. It organizes your weekly thoughts, posts, and graphics, and saves you time each week. If you designate time to put together your weekly or monthly content calendar, you no longer have to worry about scrambling for content to post. This is essential for businesses; however, you can do it throughout your every day life if you wish to be consistent with your social media content. […]

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Work – That’s No Excuse!

We have all heard the excuse that there is no time to work out or be active because work is keeping you busy. Let me tell you, this isn’t a valid excuse. Yes, it is acceptable to enjoy your workout classes, and going to gym; however, there are several ways to strengthen muscles and increase flexibility while at work.  Turn Your Commute Into a Workout Make the effort to turn your commute to work into a workout. If you are located close enough to your work try and incorporate some jogging or cycling to work. However, if your commute is […]

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Toronto

31 Powerhouse St. Suite 203
Toronto, ON. M6H 0C7
info@brandandmortar.com
416 729 1154

San Diego

8910 University Center Lane
Suite 400, San Diego CA 92122
projects@brandandmortar.com
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