All Posts By

Anne Booth

Snapchat Lenses: An Advertising Goldmine

By | Blogging, Marketing, News, Strategy

Snapchat is becoming extremely popular among celebrities, tech-savvy moms, and teens who need another social media account to keep them occupied. But, Snapchat has been on another level lately, as they are sending their app to an alternate dimension in the world of marketing.

Recently Snapchat lenses have exploded, and face swaps and rainbow tongues are becoming viral content across other social platforms. Snapchat lenses are really revamping the boring selfie we’re all sick of. Yes—we get it, you’re a good looking model on Instagram…*sigh*.  But, Snapchat lenses turn your selfies into face-altered characters, creatures, and comedic videos. Boring model meets creepy Easter Bunny—I like it.

How do these lenses work?

Snapchat lenses are animations that overlay your selfies to create fun, creepy, or wacky effects. If you’ve always wanted to know what you’d look like as E.T., the alien Snapchat lens will fulfill your freakish fantasy.

To use the lenses, you have to:

  • Open up the Snapchat app;
  • Touch the screen, holding your finger on your face;
  • Swipe to select different lenses; and
  • Take a picture or record a video with the lens of your choice.

Now these are the steps to use the free lenses, but you can also purchase different lenses if you’re looking to change your selfies up even more! Lenses cost $0.99, but there are free ones added daily—so be sure to check the app regularly for new lens options.

Face Swap

Face swap is a relatively new feature on Snapchat that allows you to swap faces with your best friend, your lover, your family member, or even that painting at the museum. Face swap videos have been going viral lately, so get on board and see what funny swaps you can come up with!

Marketing Potential

Millions of people are already using these Snapchat lenses, and the big brands are noticing. In the media, Snapchat set-up a Super Bowl sponsored lens for the big event this year. The results are in, and the lens received over 100 million views! But, apparently, these lenses are pricy. Sponsored holiday lenses are said to be $750, 000, which is an expensive advertisement. But, the possibilities for brands are limitless. Big brands can create their own custom lens, which will be used to augment their customer’s selfies around the globe.

So have fun with Snapchat lenses today, and take advantage of the lenses that are available now, because they’ll disappear in no time. Snapchat is truly changing the face of marketing and advertising.


How to Market Your Brand on Instagram

By | Social Media, Strategy

Most brands make the mistake of adding too many pictures focusing on their products or business, instead of concentrating on the lifestyle of the brand. Instagram is meant to draw consumers in with luxurious photos and a, mostly, unattainable, but drool-worthy life.

These are a few tips on how to promote your business on Instagram—without driving your followers away by indulging in self-promotion.


Like Photos

Look for Instagram “famous” people who fit your brand. Now like their content! Yes—it’s that easy. By liking photos that speak to your brand, you are more likely to get a like back on one of your own photos. Likes also lead to more followers, and followers really legitimize a business on Twitter.


Focus on the Lifestyle of Your Brand

As mentioned, Instagram is not about posting pictures of products or office outings. It’s about giving people a lifestyle that they want. Think bigger.


Add Video Content

Instagram is not solely based around images anymore! Video content is becoming more and more popular on Instagram, with those few seconds of attention-grabbing content. Vine-like videos do well on Instagram, with humour being a common thread in videos that are attaining an innumerable amount of likes. By uploading a few videos, you diversify your content and attract more viewers and followers.


Host Contests

By hosting contests on Instagram you are engaging with your followers in a unique way. Your followers will be more likely to check-up on your brand more often to see what other great giveaways you’re offering. Make sure that the prizes you are giving away are relevant to your brand and encourage the winners to post a picture with their prizes.

How to Gain 100 Twitter Followers in a Week!

By | Uncategorized

When you’re new to Twitter, it can seem like a confusing wall of news melded with pop-culture, silly hashtags like: “#NationalSmoresDay”, celebrity disses, and spammy direct messages. So what is the point of obtaining these useless “followers”?

The point is haters that Twitter is now a reliable, user-driven news platform. Go to Twitter and find out what’s happening before the news crews get there, and the information that is “tweeted” out throughout the day becomes data for your company. Twitter can be extremely useful if you give it a chance, and immerse yourself in the wall of tweets. There are a variety of tools to help you sift through the information that you’re looking for on Twitter. For example, you can create different lists to separate the spam from the quality content.

So now you know the point of collecting Twitter followers. Now–how do you go about getting them?

Here’s how to gain your first 100 Twitter followers:


Follow Back 

The majority of Twitter followers are lost because you are not following people back. There are many different tools people can use to track who is and who is not following them. Therefore, if someone follows you and you don’t follow him or her back, you’ll lose a follower.


Post Regularly

You need to make sure that you are posting regularly on your Twitter account, because if you aren’t keeping up-to-date on industry news and consistently sharing content, then you will not attract any followers. People follow users who are posting relevant content regularly.


Post a Picture for Every Tweet

If a tweet isn’t visual, nobody will read it! It’s that simple. Tweets always need to be accompanied by a picture. The picture should be relevant to the content and stand-out on your Twitter home page. A picture will make your tweet more likely to be re-tweeted or favourited.


Reply to Direct Messages

There are many people that send direct messages to promote their products/services. But, there are also people that send direct messages to learn more about your company. Take this as an opportunity to connect with your followers and learn more about them. In exchange, they will be more likely to connect you with their following and promote your tweets.


Respond and Favourite Every Direct Mention

Direct mentions are your pride and joy. Your goal on Twitter is to achieve as many direct mentions as you can. By doing so, you are engaging with potential customers who are interested in your service. By responding promptly to every tweet, you really show your followers that you are on the ball when it comes to answering their questions and maintaining a strong Twitter relationship.

These are a few great tips to gain at least 100 Twitter followers in a week’s time. So good luck tweeting and become one with the Twitter-sphere!

Why Companies Are Still Ignoring Your Emails

By | Job Advice, Marketing | No Comments

Photo cred: @Ash_o_lee

Emails for Emails

It can be extremely frustrating to email out canned response emails every day, or even just a simple email that requires an immediate response (one that you’ve been waiting for, for weeks now). So why are they ignoring you?

When someone ignores your email at work it can be easy to take this personally, but you have to realize that many people receive hundreds of emails a day. Your email might have been labeled as “unimportant” or disappeared into the black hole of the ‘Inbox’ folder. So how can you make sure that someone looks at and responds to your email in a timely manner?

Tricks to Get Your Email Noticed

There are different tricks that you can use to make sure that your email stands out from the rest. Although a quick response is never guaranteed, at least you can improve your chances.

Five tips to perfect your emails are:


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1. Make sure the subject of your email is in CAPS

If the subject of your email is written in capital letters, it will stand out in an overwhelming mail inbox.

E,g, Details about the marketing campaign VS. DETAILS ABOUT THE MARKETING CAMPAIGN


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2. If your email is extremely important or requires an immediate response, make this clear

If you have an email that you need answered ASAP: let the CEO, employee, client or secretary know. Label your emails accordingly.



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3. Make sure you personalize the email

If you are sending out canned responses or multiple emails throughout the day, your emails might lack personality and personalization. This is key in order to entertain the reader of the email and show that you’ve been paying attention. People like it when you get their name right. They also like to see that you’ve been paying attention to their company.

Try adding something you read about the company recently in your email if you are trying to pitch a company, or comment on a recent conversation you had with the person you are emailing.

E.g. “Hey Jane, I remember when we last spoke you said that you were having a big dinner at your house for the holidays — hope that went well! I was thinking about you and your company and how you’d be perfect…”


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4. Keep the email short and sweet

When you are trying to get a hold of a busy person you have to be aware that a long email is extremely overwhelming for them to look at. Keep your emails as brief and as clear as you can make them so that you get your point or question across effectively. People are more likely to respond to your email faster if you cut straight to the point.

E.g. “Hey Sue, I was wondering if you could take a look at the Facebook account for B-Incorporated today. Please make sure that everything is seamless and in-line with what you were looking for. Thanks, A.”


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5. Create a quirky email signature

Sometimes it’s the little things that really grab people’s attention when it comes to emails. Try spicing up your email with a daily quote at the bottom or a mantra of yours. It can really personalize your email and give the person you are emailing a hint of who you are as a person. In the end, an email is reaching another human being – not a robot. You can also add a picture or cartoon of yourself too.

E.g. Jane Retter

“Art is anything you can get away with.” -Andy Warhol

So if your emails are getting ignored, don’t take it personally! People are people and we all lead busy lives. These are five tips that you can use on a day-to-day basis in order to perfect your email skills and get the timely responses that you were looking for. Change up your email style to see what works for you and always remember that you are emailing a human being, like yourself. What would make you open and reply to an email on a busy workday? Ask yourself this before you click ‘send’ and good luck!

The Work Uniform

By | Blogging, culture, Job Advice | No Comments

Photo cred: Matilda Kahl

How the Work Uniform Can Work for You

Every company has their own dress code and some are easier to follow than others. Some offices are okay with a more casual look and others want you to dress more professionally. It really depends on the work culture and environment. Although, no matter the dress code, you can follow the rules while creating your own work ‘uniform.’

Similar to a typical high school uniform a work uniform can satisfy all of the requirements of the dress code, but is something simple that you never have to plan or search for when you wake-up in the morning.

Buy a few pairs of the same pants and a few white blouses and your work uniform is set for the week!


Matilda Kahl’s Work Uniform

Art Director, Matilda Kahl, made the news with her work uniform and genious idea. Instead of focusing on organizing her clothes for the morning, her simple outfit is ready for her everyday. Focus and energy should be spent on your work, not figuring out to wear every morning.

Kahl says:

The main motivation was that I understood how much time and energy I’d save if I could just take out the clothing aspect of my working days. We have so many great creative challenges at Saatchi that I’d rather spend my time on that, not picking out a new outfit every morning.

So taking advice from Matilda Kahl, we can all learn a thing or two about “office attire.” A work uniform is a great way to save time, money and energy before you even wake-up in the morning. You can enjoy a few more sips of your coffee and sleep in a few minutes later — instead of worrying about the little things.



Maintaining a Clean Workspace and Why It’s Important

By | Job Advice | No Comments

Photo cred: @i-know-everything-and-nothing

Is Your Workspace an Organized Mess? 

You might hear messy people say that their mess is ‘organized.’ A workspace might look organized to that particular person, but the rest of the office might not be on the same page.

It’s important to keep your workspace organized – not only for yourself – but to keep the office looking presentable at all times. Clients or prospective clients might be wandering the halls at anytime and if your office space is messy – you can really affect the initial impression you have with that company or client.

A clean, productive workspace is what you want. Open concept offices are also great for people to bounce ideas off of one another and a clean office really contributes to this dynamic environment.


Photo cred: @diyhoard

A More Productive Work Environment 

Productivity is largely influenced by a person’s office environment as well. If you have candy wrappers, cell phones, magazines or food lying around – it can really distract you from your task at hand. If a task is monotonous at times, a messy workspace becomes even more distracting. The goal is to focus and zone in on your specific day-to-day duties.

Once an office is clean, a client or customer should be able to walk in at anytime and enjoy their experience in the space. People trust cleanliness. A person is more likely to do business with you or buy into your business if you appear to be a neat and organized person. If your office is neat, you likely handle your business efficiently and affectively as well.


Photo cred: @luxtiness

So keep your office clean to enhance productivity, impress the customer or client and enjoy your healthy, organized workspace. You will make your co-workers happy and you might even see the results after a few compliments from your boss!

How to Make the Best of Your Morning Commute

By | Blogging, Life | No Comments

Photo cred: @cherngzhi

A morning and evening commute is everyone’s least favourite part of the day, but it’s really what you make of it. You can complain about how noisy, uncomfortable, slow and smelly the bus, subway or streetcars are, but do you feel any happier about it?

Here are a few tips that will make your morning commute more bearable:


Photo cred: @huffpostbooks

1. Bring a book

Reading a book on your morning commute seems like a relatively simple thing to do, but getting lost in a story really helps distract you from what’s going on around you. You also don’t have to make awkward eye contact with anyone around you.


Photo cred: @pandaporch

2. Bring a sketchbook

If you are the creative-type, bring a sketchbook and sketch the people around you (without being too obvious about it). It can start the creative juices inside of you and you might be inspired to create new ideas at work.


Photo cred: @transcendent-one

3. Meditate

It may sound impossible to do, but if you close your eyes and focus on your breathing, meditating can be a great way to relax and de-stress on your commute. It takes practice, but you commute every day so there will be lots of time for that!


Photo cred: @weheartit

4. Listen to music

Create a few awesome morning playlists to give you the energy to begin your workday and zone out and into your beats. Music can be a healing tool – especially when you’re trying to cancel out the screaming kid sitting beside you.


Photo cred: @mblng

5. Play Angry Birds

Angry Birds, or any other mindless game on your phone, will really allow you to focus on the task at hand (throwing birds in this case). It’s also a fun way to spend your time instead of starring at the bald guy across from you.

So these are five tips to zone into art, games, meditation, music or a book for the time you have to spend on your morning commute. Complaining does nothing for you and we’re all in the same boat. So make the best of your travels and start and end your workday in a positive frame of mind!

Why You Should Bring Your Lunch to Work [INFOGRAPHIC]

By | Job Advice | No Comments

Photo cred: CESA

Info 2


Photo cred: CESA

Bring Your Lunch vs. Buying

An infographic on buying your lunch proves that packing a lunch for work can save you $3,000 per year.

It can be so tempting to wake up a little later or go to bed a little earlier and completely forget to pack or bring your lunch the next morning. Although it’s nice to treat yourself once and a while, you waste a lot more money than you think by buying your lunch.

Info 1

Photo cred: CESA

It starts off with a nice cup of coffee in the morning. Some have their Starbucks, others prefer Second Cup, but the average coffee buyer spends $19.40 on coffee per week. This adds up quickly to $1, 008.80 per year! Then comes the lunch break when workers are spending double their coffee money on a lunch.

It seems counterproductive to be coming to work to save and make money, only to spend it on food and coffee – doesn’t it? Bring your lunch to work people!

Info 3

Photo cred: CESA

Stick With Your “Sammy”

This infographic explains that if you bring your lunch to work, you can cut your weekly lunch cost by 80%. If you weren’t convinced, the infographic goes into detail about particular food items and how much they cost at the grocery store. It even gives you a three-day lunch plan to follow, if you’re looking to save money eating at work. You don’t have to be a chef! It only takes a sandwich to fill up your tummy and allows your bank account to accumulate throughout the week, as opposed to being drained.

Info 4

Photo cred: CESA

So next time you are at work and tempted to get that delicious pita from around the corner – stick with your “sammy” and maybe treat yourself every now and then. It will allow you to enjoy your lunch out instead of putting a dent in your account. Maybe your friends at work will follow suit once you spend your money on things that last, as opposed to that one mouthwatering meal.