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Brand & Mortar

Brand & Mortar is a 2019 Toronto City Excellence Award Winner!

By | Marketing, News | No Comments

The results are in!

Brand & Mortar has been awarded a 2019 Toronto City Excellence Award by UpCity. Out of 418 marketing service providers in Toronto, we were selected as one of the top 20 based on our UpCity Rating, which measures digital recommendability by reviews, search score, domain authority and more.

By having our services listed on UpCity and featured as one of the top 20 Marketing Service Providers in Toronto, we’re able to cut through the noise, standout and create trust with prospective buyers. It’s an honor for us to be represented on the City Excellence Award List.

The infographic below goes more into detail on what makes a great agency in Toronto and stats that highlight Toronto as a marketing hub in North America.

About UpCity

UpCity helps businesses find marketing providers they can trust. The UpCity Marketplace creates and empowers successful relationships between businesses and marketing service providers. We provide transparency and insights to dramatically improve the marketing partner selection and purchase experience. Over 225,000 businesses visit UpCity each month seeking marketing services from over 33,000 providers in over 600 cities in North America. UpCity helps partners in the marketplace grow their business and build their digital recommendability.

Influencer Marketing and Why You Need It

By | Marketing, Social Media

Let’s Look at Influencer Marketing

Attempting to stay abreast of all the latest and greatest social media strategies and while the dust from Periscope and Meerkat is settling, it’s time to explore Influencer Marketing.

We’ve known for a while that Influencer Marketing works and that as the social media landscape changes and platforms such as Instagram become even more crucial in your overall social strategy- engaging with “Influencers” are key.

First, let’s take a look at what Influencer Marketing really means. Influencer Marketing is defined as- a form of marketing in which focus is placed on specific key individuals (or a type of individual) rather than the target market as whole.

Influencers, Influence Purchase Behaviour

Let’s face it marketers have been following this sort of strategy for a long time, get the cool kids to use your product and in return you too will be seen as cool. This phenomenon is now known as “social proof”, the idea that people will look to those around them for guidance on how to look, act and even dress in certain situations.

So how can you incorporate Influencer Marketing into your social strategy and is their really a monetary benefit? By targeting the right audience for your brand or product and then selecting specific influencers in that space, you can begin to produce great content and use these influencers to spread your message across the social sphere. It has pretty much become the modern day celebrity endorsement deal for the budget conscious, start-up industry.

A perfect example of Influencer Marketing being executed is in the fitness industry. Well-developed fitness gurus are posting on their personal Instagram and other social media feeds about the amazing benefits of certain products they are “using” making sure to tag that company in their post. In return, this leads followers’ right to the company’s website or Instagram feed and introduces your product to potentially new customers.

Influencer Marketing Equals Big Media Returns

According to #paid, a recent survey from Burst Media has provided some quantitative backing to this trend. According to the report, Brands received $6.85 in media value for every $1.00 spent on influencer marketing and it doesn’t end there. Creating a solid group of customer advocates that aren’t afraid to publicly share their passion for your product, that’s priceless.

Let Brand & Mortar Help you with your next influencer marketing campaign

Recognized as a top Branding Agency on DesignRush, we can help you find the right influencers to maximize the results of your social media campaigns.

Brand & Mortar is a 5-Star Digital Marketing Agency on Clutch

By | Graphic Design, Marketing, SEO, Social Media, Strategy, Technology, Web Development | No Comments

Our team believes in creating well-defined digital marketing strategies that generate momentum for our clients. We’re dedicated to creating new opportunities for our partners, helping them to transform their businesses and boost their market influence. We are a multi-disciplined group of experts that know how to build web traffic for our clients.

With the new year upon us, we are excited to announce our partnership with Clutch, a B2B ratings and reviews platform for service providers in the IT services, web/app development, and advertising & marketing industries. Clutch uses various metrics such as market presence, quality of work, and verified client reviews to evaluate companies and identify the best agencies on their platform. Our high score on Clutch has earned us a leading position in their directory of the best brand consultants in Canada in 2019.

What makes their platform unique is that their team actually speaks directly with our business partners to get their feedback on their experiences working with Brand & Mortar. In their conversations, our clients have shared why they selected to work with our team over other providers, the scope of our involvement with their company, and specific metrics of success that have come as a result of our partnership.

The reviews we’ve collected so far on Clutch have been a wonderful opportunity for us to reflect on our growth as a company. We don’t always get to receive such honest feedback from our clients through a third-party source and it’s already been more than we expected. Check out what they’ve shared:

In addition to our inclusion on Clutch, we were named one of the best video production agencies in Canada by their sister site, The Manifest. The Manifest provides industry insights, recommendations for business solutions, and how-to guides. We’ve also joined their affiliate site, Visual Objects, amongst their list of leading branding companies in 2019. Visual Objects showcases visual examples of our work.

To read more about our experiences with our clients and to stay up-to-date on projects we are working on, check out our profile on Clutch!

 

Graphic Design Trends For 2018

By | Blogging, Graphic Design, Learning | No Comments

2018 will be a year of modernizing graphic design trends from the past and the flat designs we have seen in the recent years.

Here are 3 Trends we think will have a large impact on Graphic Design in 2018

RESPONSIVE LOGOS

We have now been living in the world of responsive design for a decade. Only now some of the big name brands are introducing what the industry is calling a responsive logo.  The responsive logo will be used across different mediums in order to keep readability and still be brand recognizable to the users eye.

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The Pursuit of Excellence in Creative Advertising Campaigns

By | Marketing, Strategy | No Comments

The father of advertising, David Ogilvy, once said, “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” He couldn’t be more right. At Brand & Mortar, we consider ourselves lucky for working at the intersection of creativity, business and technology, doing what we love the most: selling our client’s brand by creating original advertising campaigns and marketing strategies. Read More

Public Speaking: 6 Tips for a Successful Presentation

By | Learning, Life | No Comments

Public Speaking Doesn’t Have to be Scary

Sweaty palms, heavy breathing, that uncontrollable handshake you just can’t seem to get under control: these are a few signs of either too much caffeine consumption or pre-presentation nerves. For some, public speaking is a chore, while for others, it’s a breeze. Rather than picturing the audience in their underwear (which 9/10 times DOES NOT work), hone your skills with these 6 tips and tricks to hit a presentation home run. Read More

How to Make the Most Out of Your Internship

By | Job Advice | No Comments

Internships have become more popular in the last couple of years. In order to gain more experience, students are constantly searching for internships to advance in their field of choice, and gain experience. Internships are a unique opportunity to determine what you are interested in, what you are good at, and even what you need to work on.  In this growing industry, more and more people are interested in digital advertising, branding, and social media, and Co-op internships are a good opportunity to find out if it is the right field for you. Being an intern myself, I have learned so much about the industry and the way it functions.

There are many different ways to succeed in the workplace, but since an internship is the time to learn, there are three specific tips that will make you stand out. After completing an internship, these are traits that I believe are essential for succeeding. Read More

The Art of Presenting

By | Learning | No Comments

Whether we like it or not, at some point in our lives we will have to conduct a presentation. You most likely had to do presentations throughout school, and they teach you the basic skills on creating and delivering a presentation. However, there are many steps one must take in order to master the art of presenting. Whether it is pitching an idea to your boss, delivering data, or a persuasion presentation to a client, having the necessary skill of comfortably presenting in front of an audience is exceptionally important.

Generating, as well as delivering a presentation is an art form. It is not easy to be comfortable giving a presentation, so it is important that you take the necessary steps to make yourself feel as confident as possible before stepping into the boardroom. Read More

How to Foster a Good Company Culture

By | culture, Job Advice

Photo cred: http://www.forbes.com/forbes/welcome/

Cultural Fits > Experience

Someone once told me that a smart person can learn anything, so don’t focus too heavily on experience as the sole motivation for hiring a new employee. Hiring someone who corresponds with the culture of your company and would mesh well with the already present employees is (arguably) more important than hiring someone with a stacked resume. Why? One bad hire can disturb the flow and function of an entire department, or even worse, the entire company, whereas a good hire can add something positive and valuable to the company that may have been previously lacking.

Assign a ‘Director Of Culture’

Assigning the responsibility of Director of Culture to an employee may seem obvious, but ensuring that someone is directly responsible for organizing all company events and cultural happenings is key for boosting employee morale. Knowing that there is someone who is putting the employees first and organizing events for their enjoyment is a crucial factor for nurturing a positive company culture and happy workplace. It also works to show that the company is putting its employees first by showing that they care about employee satisfaction and team building.

Photo cred: http://www.khoslaventures.com/company-culture-and-downtown-las-vegas

Collaboration is King

Cultivating an environment that encourages teamwork and collaboration is vital for creating a positive company culture. Opening the lines of communication between departments by promoting cross-departmental coordination not only fosters a workplace that welcomes learning and employee growth, but also helps employees understand each other better through various modes of collaboration. Teamwork within an organization ensures that all parties involved understand that they are working towards a common goal, and this goal unifies employees. Collaboration between employees builds the understanding that your employees are a cohesive team, rather than a bunch of individuals who happen to be employed by the same organization.