Author: Brand & Mortar
Why is Paid Advertising on Social Media Necessary? If you’re a business owner or in the field of marketing or advertising, and you’re new to the world of social media paid advertising, this article is for you. With more than 2 billion users across platforms like Facebook, Twitter, Instagram, and Snapchat, social media has seen an unprecedented explosion in growth the past decade. Creating content that stands out from the clutter and capturing enough attention and interest to be shared by multiple people is the hardest challenge for any social media marketer. Social media has almost infinite potential for reaching […]
If you work as a designer, musician, writer, photographer, or as any other artistic profession, you have probably been asked to “be creative.” But, what is meant by the word creative? Marketing Agency Toronto: Our Perspective It means something completely different to each client, to each manager, and even to each artist. From “I want the same as my competitors but different” to “Give me the same as we’ve had for the last years, but not quite,” most clients want something that they recognize from previous experience, and very few will want something that they have never seen before. […]
Have you ever wondered how some brands succeed at creating content that builds a loyal following? Psychology can tell us a lot about why we do what we do. Take a look at these 5 psychology-based behaviours people perform online, and what tactics you can implement as a brand to get a more engaged audience.
User-Generated Content (UGC) is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between, and is the act of brand promotion by users rather than the brand itself Many companies are testing out different forms of UGC to build brand awareness and engage with their tribe. These campaigns don’t always succeed, but let’s take a look at four that have.
On average, we spend 8 hours a day at work. We show up at 9am, and leave by 5, that’s 480 minutes, or 28,800 seconds! Yet we complain that there is never enough time in the day. We’re rushing to complete tasks at 4:30 because we desperately want to leave on time. Soon enough, we realize it’s 6 p.m, and we still have work to finish, that we later put off and say we’ll get to tomorrow. It’s a vicious cycle that occurs in every workplace, regardless of what industry you’re in. It’s up to you as an individual to […]
We all know how it goes. You get busy and as your workload piles up, so do your client folders. You’d almost be forgiven for having a hard time locating a specific folder. Sometimes, however, we don’t have time to search through our desktop to find something specific for a client. Here are 5 ways to keep your digital files organized to save everyone’s time.
Don Norman, whose work mainly involves the advocacy of user-centered design, was so frustrated with his inability to use poorly designed everyday objects, such as light switches and water taps, that he decided to write a book called The Design of Everyday Things, which addresses these kinds of issues. He also came up with six fundamental principles of interaction design.
A few weeks back, Connor, a Brand & Mortar colleague, introduced me to a book, Contagious: Why Things Catch On by Jonah Berger. Connor’s recommendations—whether they’re lunch options, video games, or craft beer—are usually pretty solid. He hasn’t steered me wrong yet. So, when he told me about a marketing book that he swore would alter my preconceived notions about online advertising, I took his endorsement to heart. Little did I know that Connor’s persuasive word-of-mouth recommendation would have a lot to do with what I was about to read.
Digital marketing is marketing. No brand can succeed without a strong online presence. Are you looking to improve your business’s content marketing strategy? Social media platforms are great for promoting your brand and sharing information about your company with online communities.
A mood board (or inspiration board) is a physical or digital collage of ideas. It is used in all creative fields including interior design, product design, fashion, and graphic design. A mood board, such as Pinterest, is a tool that presents a quick visual representation and first-round benchmark of any visual and creative project.