Author: Brand & Mortar
The father of advertising, David Ogilvy, once said, “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” He couldn’t be more right. At Brand & Mortar, we consider ourselves lucky for working at the intersection of creativity, business and technology, doing what we love the most: selling our client’s brand by creating original advertising campaigns and marketing strategies.
Public Speaking Doesn’t Have to be Scary Sweaty palms, heavy breathing, that uncontrollable handshake you just can’t seem to get under control: these are a few signs of either too much caffeine consumption or pre-presentation nerves. For some, public speaking is a chore, while for others, it’s a breeze. Rather than picturing the audience in their underwear (which 9/10 times DOES NOT work), hone your skills with these 6 tips and tricks to hit a presentation home run.
As technology continues to evolve, the more prominent social media becomes. This shift in technology has allowed us as a society to transition from traditional methods of marketing to social media marketing. There are more jobs being created directly towards online marketing and advertising; however, is traditional marketing a thing of the past?
Internships have become more popular in the last couple of years. In order to gain more experience, students are constantly searching for internships to advance in their field of choice, and gain experience. Internships are a unique opportunity to determine what you are interested in, what you are good at, and even what you need to work on. In this growing industry, more and more people are interested in digital advertising, branding, and social media, and Co-op internships are a good opportunity to find out if it is the right field for you. Being an intern myself, I have learned […]
Whether we like it or not, at some point in our lives we will have to conduct a presentation. You most likely had to do presentations throughout school, and they teach you the basic skills on creating and delivering a presentation. However, there are many steps one must take in order to master the art of presenting. Whether it is pitching an idea to your boss, delivering data, or a persuasion presentation to a client, having the necessary skill of comfortably presenting in front of an audience is exceptionally important. Generating, as well as delivering a presentation is an art […]
Cultural Fits > Experience Someone once told me that a smart person can learn anything, so don’t focus too heavily on experience as the sole motivation for hiring a new employee. Hiring someone who corresponds with the culture of your company and would mesh well with the already present employees is (arguably) more important than hiring someone with a stacked resume. Why? One bad hire can disturb the flow and function of an entire department, or even worse, the entire company, whereas a good hire can add something positive and valuable to the company that may have been previously lacking. […]
Connecting with your inner creative self at work can be challenging sometimes, so here are some tips on how to boost your creativity in the workplace! Stop Checking The Clock You’ll be surprised how much your sense of time affects what you think you can accomplish in a workday. Constantly checking the clock is a key contributor to stress in the workplace, and effectively works to destroy an employee’s ability to think creatively. Try taking off your watch and letting your internal clock take over for a while, you’ll notice a difference in your overall productivity, efficiency and relaxation level. […]
The interview process can be a very stressful experience. Interviews force you to come face to face with employers who are searching for the perfect candidate to fill an open job position. This demand for perfection can place a lot of pressure on the interviewee because they cannot afford to make a single error. What is even more terrifying is that those conducting interviews actively seek out negative qualities in the job seekers whom they meet. This means that one sentence or a nervous habit can turn a great interview into a lost employment opportunity. The following is a list […]
Prioritize Prioritizing tasks takes a lot of effort, but can ultimately help you be far more productive during your workday. Start with your most daunting tasks first. Completing your largest, most difficult projects at the beginning of the workday, when your mind is the freshest, will ensure that they are not avoided. Give yourself realistic time limits for each of your projects and execute accordingly. Not only will this help you have a more efficient workday, but it will also decrease stress. Prioritizing is key. Create To Do Lists First thing in the morning, make a to do list of […]
The use of social media to promote a business is an idea that has become extremely popular in recent years. Businesses both big and small have been creating accounts on Twitter, Facebook and Instagram in the hopes that they can create a strong digital presence, one which will help to separate them from their competition. However, there are still many business owners that are hesitant to jump on board with the idea that social media platforms can be a useful marketing tool. I believe social media should have a place in every business’s marketing strategy. Therefore, I have listed a few basic points that […]