Author: Connor Titmarsh
If you ask yourself, what are the important factors in determining the success of a paid campaign? You might begin to list things like attractive copy, high quality imaging, or adequate budget, and you wouldn’t be wrong. But after these are worked on and established, and after the advertisement has run its course, there is one thing you will need above all others, and that’s data.
Facebook advertising can be tricky. With so many targeting options and so much data to analyze, for the uninitiated it can be a difficult puzzle to solve. Luckily there are a few things to make your journey into the advertising and marketing business a little easier. Facebook offers a number of preloaded and selectable behaviours to target. For example, if you’re designing a campaign for a travel company you may want to target people who have recently used a travel app. And guess what, Facebook allows you to do just that. Combine this with broader targeting and you have […]
On Twitter you need to constantly find ways to make your posts stand out. Think of your Twitter feed for a moment, and it will become clear why. The constant stream of content is often overwhelming, and there is no chance that every tweet can be read in any individual’s feed. What you need is something to catch the eye of this scroll-addict. Images are good. The right picture will catch the attention of a user. Couple this with some good copy, and you might just have an engagement on your hands. So what is better than a photo? […]
Organic growth is great. It can take time but if feels good. You can see easily how your hard work is translating into results, even if it is just a new follower or two a day. The likes pile up, and each feels like an accomplishment. Wow! People really like my photo, but your voice only reaches so many people. But how would you kick start things? On Instagram, the importance of influencers can’t be undersold. You may have 1000 followers, but there are people out there who may have 14,000 or anywhere above or below. The point is you […]
You may have noticed something different about Twitter. The once shining star, used to favourite tweets, has been replaced with a red heart. It is no secret Twitter has struggled to gain new users over the past couple of months, and, as other social networks continue to see growth, things needed to change. The recent hiring of Jack Dorsey as CEO signaled that change was coming. First, he introduced ‘moments’, Twitter’s attempt to amplify their role as a location for breaking news. This recent shift from ‘favourites’ to ‘likes’ is less dramatic and aims at changing the user experience in […]