All Posts By

Kendall Cramm

Social Recruitment- How You Can Use It to Your Advantage

By | Job Advice, Learning, Social Media

The Social Job Search

The market is saturated and the competition is tough. If you are a job-seeker in this day and age, social media has most likely become a central part of your search. Whether it’s tapping into LinkedIn, following job prospect accounts on Twitter or watching for great company shout outs on your Instagram feed, the best way to stay connected with who is hiring is through social. According to a recent Glassdoor survey, 79% of candidates are likely to use social media to find jobs. Among younger workers the number is even higher: 86% of people in the first 10 years of their career said they are likely to use social media in their job search (via Hootsuite).

Recruiters Are On Social

Coming from personal experience in my early job hunting days especially looking to find a career in social media, LinkedIn and Twitter I found to be the most useful platforms to find new opportunities. Increasingly recruiters are looking to LinkedIn to search specific keywords and use geo targeting filters to find potential candidate for jobs. Even if you aren’t necessarily looking, LinkedIn is a great tool to showcase your career accomplishments and increase the strength of your profile so that you may be found and offered opportunities you didn’t even know existed.

Social media not only allows you to showcase your experience and skills, but allows employers to gain a better glimpse into your lifestyle and values. Fitting into company culture is a crucial component for many companies and often trumps experience in some cases.

So how can you use social media to find your dream job?

  1. Clean up your online persona– think like a recruiter, the first thing they are going to do is Google you, what are they likely to find? If it’s something you wouldn’t want your mom to see, chances are a recruiter wouldn’t either. That being said be sure to update all of your social profiles regularly, especially if you claim to be the next social media guru. Keep your resume up to date on LinkedIn and use an appropriate headshot across all platforms, at least while you’re in the job hunting phase.
  2. What are the current employees saying about the company– there are great websites like Glassdoor where former employees give feedback on their experiences with the company. Instagram is also a great view into a company’s corporate culture and the people you might be working with. If employees are happy about where they are you will often find them posting photos of office potlucks, outings and company happenings.
  3. Soak it all in- if you’ve found the place you know you defiantly want to be, follow that company on all their social feeds to stay updated with what’s going on. Following companies you love and would want to work for on social media will keep you motivated and in the loop of the kind of people they are looking for.

The social sphere is a big, wide open space that offers endless possibilities and connections. So flex your social muscles, create meaningful conversations and connect with companies that will challenge and inspire you.

Should Your Boss Be on Twitter?

By | Organization, Social Media, Strategy

There is no doubting it that the most influential and effective leaders throughout history have been great communicators. Often the way they speak with humbling yet powerful tones is what captivates the people they lead and inspires us to build for a better tomorrow.

Communicating on Twitter

In the digital world however, the traditional rules of communication don’t necessarily apply. Great leaders are forced to condense their thoughts into 140 characters or less and the luxury of Teleprompters and hours of practice are absent.

The question that social media marketing departments often have to answer is “Will having our boss on Twitter add value to the brand or will one comment cause us to crash and burn”. Twitter as we know is a great tool to add a face or humanize a brand and allow brand advocates to feel personally connected to the decision makers. On the other hand if your boss is not well trained on proper social etiquette, a PR disaster may be on the horizon.

According to a survey conducted by Weber Shandwick, only 10% of the chief executives running the world’s 50 largest companies regularly tweet. This may also have to do with the fact that the majority of today’s business leaders are aged 50-60 and are perhaps too old to understand social media fully.

Twitter for the Leaders of Tomorrow

Personally I believe that depending on your company and organizational goals, having a strong Twitter presence isn’t necessary. But, it will however become essential for the future business leaders of tomorrow to maintain a well-kept social media presence. It will almost be expected of them having grown up in the digital age.

A strong Twitter presence for leaders can definitely enhance their brand even when they aren’t talking about things related to the business. People are interested in who the leaders of their favourite brands are and their values and opinions. Users on social media expect full transparency from companies and look to social media to gain insights. It is important for brands to open up a two-way dialogue with their customers and fans and provide them with benefits and incentives to remain loyal.

Although there have been many train wrecks on Twitter from some of business’s top leaders, when trained and executed properly your bosses words of wisdom could translate into valuable earned media your the brand.

Career Tips from the Social Sphere

By | Job Advice, Marketing, Social Media

The Young and Aspiring

Career advice for young aspiring digital marketers is like a gourmet block of fine cheese imported from France for mice. As more graduates enter the work force each year and digital marketing is moving at the speed of light, often the roles that new graduates are applying for are redefining their qualifications and needs every day.

As a young digital marketer myself, working in the industry has really made me appreciate those who are always challenging the landscape and coming up with new and inventive ways to make our industry even cooler. Lately I have been scanning through LinkedIn like I would have with Facebook 5 years ago, I’ve found that becoming a young professional has changed my interests from “what you did on vacation” to “what is Twitter, Airbnb, and Snapchat doing now?” Lately I have been making some great connections over LinkedIn and Twitter with like-minded individuals who love to share content about up-and-coming trends in social and where mobile is heading next.

Career Tips for the Socially Connected

Connecting and communicating with all of these great contacts has lead me to some amazing career tips from seasoned pros in the field that have truly inspired me. So to all those entry-level, digital savvy warriors out there thinking where do I start and is it just me- take it from me everyone has struggled and there is no defined path to success. But with the Internet, proper hashtags and a lot of hard work and determination, you can reach your goals.

Here is some great advice that I have found online lately through my personal social sphere:

  • “If you want something then do it. Everything you have learnt through your education will play its part. Nothing is wasted, just a part of the journey”.- Vanessa Harvey @VYogaLife
  • “BE PERSISTENT! It took me 9 months of interviews with 3 different resumes and 4 different managers, a presentation and multiple phone calls to land only a 3 month contract. But I was doing work I was passionate about so it was worth it”. –Trevor Ellestad @trevorellestad
  • “Life isn’t a dress rehearsal; you have to go for it. But it takes hard work and dedication and you might not always get what you think you deserve. It doesn’t matter. Handle yourself with professionalism and remember that in business, your personal brand is your greatest asset. Mind your reputation and the rest will come.”  Aliza Licht @AlizaLicht  from Leave Your Mark
  • “The straight and narrow is not the only path to success”.- Sophia Amoruso @Sophia_Amoruso  from #Girlboss
  • “A day off, doesn’t have to be an off day”- Kendall Cramm @kcramm93

The Rise of the Emoji

By | Blogging, culture, Marketing, Social Media

Do You Emoji?

Emojis- you either love them or you hate them. You either use the fiesta dancing girl every chance you get or you are still stuck in the early 2000’s and send  :-(. Whether you are pro evil monkey face or against it there is no denying that emojis have become an integral part of the internet culture and an important way for people and brands to express themselves.

The marketing industry is calling this “The Emojification of Brand Advertising” where pictures speak a thousand words and the best way to connect with the highly sought after millennial niche is through fun graphic emojis. Brands are using emojis to communicate with Millennials and more recently Generation Z, a market that has grown up in the social, mobile and digital world.

Brands on Emojis

I have noticed the biggest using of emojis in company e-mail marketing campaigns. With more email clients accessing their email from their phones, emojis in the subject line is an easy and smart way to attract a reader’s attention. According to data from Salesforce’s Marketing Cloud, 2% of B2C emails now contain emojis in the subject line, and email delivery vendor MailChimp says that 214,000 campaigns have been sent with emojis.

I have also noticed an increase of large emoji cut outs showing up at concerts and Halloween parties but more recently they have appeared on the side of Pepsi cans. Pepsi has now added emojis to the side of its cans in order to celebrate 40 years of the Pepsi Challenge and are hoping to sell you on a feeling, such as “grinning face with smiley eyes” emoji instead of the sugary beverage inside the can.

Emojis have become so popular with brands that a sub industry has been created that includes a plethora of platforms that create personalized branded emojis, stickers and GIFs for brands. Brands like Ikea, Coca-Cola, Burger King and even Snapchat have created their own custom emojis in order to resonate better with their audiences.

A professor at NYU’s school of journalism put the using of the emoji the best when he said, “Emojis are doing what the tone of voice did on the telephone and what gestures, tones and facial expressions did in interpersonal communication”.

Emoji Global Communication

Emojis have the potential to cross borders and break through language barriers. Thanks to smartphones, the entire keyboard of emojis have become a universal form of communication and gained acceptance worldwide. Brands now have the capability to communication with the world with a simple smiley face, and it has become crucial for marketers in the digital space to learn how to speak emoji.

How to Optimize Micro-Moments

By | Marketing, Social Media, Strategy

Experiencing a Micro-Moment

Google recently broadcasted a live stream via YouTube on a digital trend they are calling “Micro-Moments”. As mobile becomes even more of an indispensable part of our everyday lives, Google is noticing a way in which people are using search to making purchasing decisions, especially on their smartphones.

There are thousands of moments in a day that typically start the minute you wake up and check your phone, that is when your micro-moment journey begins. Whether it’s checking the time, the weather, sending a text, scrolling through Instagram or quickly looking something up online each of these interactions with our phone are mini-moments where we are choosing to turn to our devices and act on something.

Capturing Micro-Moments

These moments have the potential to become “game changers” for marketers, but they have to be quick. Research suggests that consumers in their moments are more loyal to their own needs than to a specific brand. That being said it is even more crucial for brands to be following SEO best practices on their websites and taking Google AdAwords seriously. Consumers are making decisions faster than ever and are finding information to their needs in even shorter spurts. Long gone are the days when a consumer would wait to get home to research a specific topic, they are living in the moment so to speak and turning to their smartphones for results. Will your brand be among the top search results when a potential customer is having a moment? This is now something you should be thinking about and planning for in your marketing strategy.

The purchase journey of customers has become fragmented into micro-moments. People’s expectations are higher than ever and expect immediate results on the things they want right away.  Recent research shows that “Of smartphone users, 82% consult their phones while they’re standing in a store deciding which product to buy. One in 10 of those end up buying a different product than they had planned.” (via Think With Google)

Optimizing Micro-Moments

So how can marketers stay ahead of their consumers and capture their attention during these micro-moments? Follow these suggestions:

  1. Identify the micro-moments that matter the most to your business. Whether that be to attract consumers into your store or to purchase your product online, what are the micro-moments you need to win over?
  2. Deliver on Needs in the Moment-optimize your content to fit these moments. Ensure that information is bite-sized, easy to consume and visually stimulating.
  3. Measure Results- the key to any marketing initiative is to measure the results and determine if the outcome was worth the time and money.

A great quote that seems perfectly fitting for this new model of marketing is “living in the moment could be the meaning of life”, or in this case the meaning of hearts, minds, and dollars won.

It’s All About Twitter Chats

By | Social Media | No Comments

The World of Twitter Chats

If you work in the social media world you may have heard of a new way to engage called Twitter Chats. Twitter Chats occur basically when a group of Twitter users get together at the same time and discuss a certain topic with the use of a specific hashtag. Usually a social influencer, big brand or an industry leader will host a Twitter Chat in order to create a conversation around a topic that pertains to them. The hashtags usually look something like this #BlogChat, #SEOChat, #MillennialChat and last from 30 minutes to 1 hour long.

Twitter users participate in these chats by using the assigned hashtag and directing their questions and comments using Q1 or A1 depending on the format of the chat.

Twitter Chat Yourself More Followers

Whether a brand is hosting a Twitter Chat or participating in one, the benefits multiply the more you join in on the conversation. Not only does it help increase the amount of followers (isn’t that the main goal anyways) but it helps position your company as an engaged, thought provoking member of the online community.

As a host or a participant of a Twitter Chat you have the opportunity to reach a targeted group of people that resonate with a specific topic. By participating in the chat it will help your brand to engage more effectively and build more meaningful relationships with potential followers.

Learning From Twitter Chat Champions

A small to mid-sized company being involved with Twitter Chats also allows them to learn from others. Why not tweet with the big players in the industry, people you may not get to talk to every day on a topic that resonates with both parties. Becoming involved provides the potential to gain insights on the industry, learn how well established brands interact with their communities, and make powerful new connections.

Ultimately once your company develops a large following you can begin to make a real impact by hosting your own Twitter Chat which in turn will bring amazing exposure for your brand.

Here are the 5 main ways companies can benefit from using Twitter Chats:

> Build Meaningful Connections with Followers

> Become a Leader in Your Space

> Learn Changes and Preferences in your Industry from Customers

> Promote Your Business

> Grow Your Twitter Following!

Check out sites like TweetDeck and TweetChat to help keep your Twitter Chats organized and search for key hashtags. Happy Tweet Chatting!

Using Your Social Media Profiles as a Resume Boost

By | Job Advice, Learning, Life, Social Media | No Comments

Importance of Social Media for Your Resume

I’m slowly learning being in the digital marketing industry, especially social media it is more important how your social profiles and website look rather than your traditional resume.  Employers are more often than not using social media networks to find the right candidate, rather than going through resumes. Although it is important to maintain a proper resume, it is becoming even more important if not already as to how you conduct yourself on LinkedIn, Twitter and more recently Instagram.

LinkedIn

LinkedIn is your professional tool that shows employers and connections that you mean business. Your profile is basically a digital resume showcasing your past jobs, responsibilities and how many people have recommended you on your skills. If you are seriously looking for a job keeping a polished LinkedIn page is your best bet at getting noticed and taken seriously. Not only does LinkedIn have millions of members which translates into millions of possibilities for connections, your profile also shows up in Google searches. When someone Google’s your name you want to ensure your professional profile comes up polished and well-kept and not an embarrassing Facebook photo, Google likes that.

Twitter

In the social media community management world, employers often want you to submit your Twitter handle. This allows them to see your thoughts, what brands you follow and care about, and how your content writing skills look in 140 characters or less. If you’ve become an emotional “tweeter” may I suggest not doing this and use your Twitter account to start conversations with brands or reach out to social influencers in your space to show that you are in the know.

Instagram

With the viral popularity of Instagram, employers may look at your account to see who you are as a person. The saying goes “pictures or it didn’t happen”. Instagram let’s employers briefly see into your life, what activities you participate in and how you see the world. Corporate culture and how you fit into a company is becoming more important than whether you have the right skills. If you are serious about making it in the social media industry, you better be on Instagram and you better know how to use the right filters.

The best advice I can give for people looking to dive into a social media career are;

1) Clean Up Your Social Profiles

Facebook photo albums of parties when you were 18 were fun but it’s a blast from the past that can be kept private.

2) Care About Who You Are Connecting With

Follow and engage with brands and companies you care about. Creating a personal community you are proud of will show potential employers you know how to manage their communities.

3) Create a Website, Landing Page, or Online Profile

Yes the profiles you manage live online and are available for anyone to see, but when employers are looking for the perfect candidate pulling the best stats from a profile or campaign you worked on will make their job a lot easier.

6 Reasons Community Managers Need to Learn How to Code

By | Learning, Social Media | No Comments

Day in the life of a Community Manger

I am a Community Manager. My job requires me to manage the social profiles of our clients, to create compelling and shareable content with a CTA (Call to Action), that will increase engagement, followers, likes and shares. On the opposite side of the office is the Web Team, what they do I have no idea. No matter where you work, you may have noticed a clear divide between technical and non-technical employees- those who can build things with code and those who cannot.

It seems to me that those who are considered technical employees are the ones who are in high demand and can create the ideas that community managers can only dream of. Now, what if there was no disconnect? What if the community manager could post content, monitor results, and build social campaigns that go viral every time? In the next 5-10 years it’s said the divide between technical and non-technical is going to close and many people will need to learn how to code to keep up with their jobs. I sure don’t want to be left behind, do you? If you are still unsure, here are 6 reasons why learning to code will benefit you as a community manager.

1. You will better understand how your product works

Once you understand even the basics of coding, you’ll get a feel for the building blocks that make up tech products, such as APIs, databases, and web servers.

2. You will be able to communicate better with the web design team

Imagine sitting down at a table full of your company’s engineers and being able to speak their language.

 3. You can generate inights that will improve community retention and engagement

With coding knowledge, you can break down exactly how your company’s Facebook group is performing. You’ll be able to see which users are most active, which are liking the most posts and commenting the most, as well as those who have not visited recently.

 4. You can easily automate the tasks you hate doing

With basic coding skills, you can generate custom reports and metrics instead of manually collating data in spreadsheets.

5. You will understand the backbones of websites

You can create and customize the look and feel of your site without putting in a request and waiting weeks for a web developers help.

6. You will be able to pull insights from community spaces

Learn how to pull analytics from Facebook groups, Twitter chats, and other gathering places where you’re otherwise powerless to gain data-backed insights.

Great advice via Huw Walters at CMX Hub http://ow.ly/MlbhQ

How to Work in Unison with your Team

By | culture, Organization | No Comments

We all know that in order to run a smooth operating business, each member of the team needs to work with one another with open communication, towards a common goal. This is sometimes easier said than done, especially when office politics come into play and corporate hierarchy is unclear.

Working in Unison

It may be easier to look at the individuals in your work teams like gears and rods. Each gear and rod has a different role in order to make the machine work, but you need all of them working together in unison to achieve proper movement. There is one thing that a well-oiled machine and your team should have in common, every part has an important role in the overall purpose.

So how do you build and keep a team unified? Let’s take a look at just 3 of the top ways.

Alignment

Teams that are in proper alignment with the company vision and values will often be more motivated and productive as a unit.

Grow Together

Teams that grow together, stay together. Growing as a team where each member is excelling can show that they have worked towards a common goal, produce more energy and enthusiasm for their work.

  1. Providing each team member feedback and opening up the conversation to them, will help you get to know your business and practices better as well as assess each individual’s skills and abilities.
  2. Invest in the learning of team members allowing them to learn in groups will increase morale and generate new ideas.

Build a Community

Create a work environment that feels more like a community or a small family rather than just a place of work. This type of environment develops highly motivated teams.

  1. Work in collective groups, break out into brainstorm sessions
  2. Take the time to have fun and enjoy team member’s milestones. Celebrate birthdays, work anniversaries, and other achievements.
  3. Create an open dialogue with everyone and encourage the same among the team. Communication at every level is key.

A team unified is a team that is set up for success. Each member will be “solopreneurs” working collectively in the community for a grand purpose. Momentum and passion will occur through growth and all will be rewarded.

Why You Need an Offline Community Strategy

By | culture, Social Media | No Comments

We speak a lot about the importance of building an online community and strategies to engage with followers. But in some ways technology has made us more anti-social, at least in the offline world. We are all glued to our phones/tablets/ and computers addicted to staying up to date on everything going on online, that we often forget there is a whole physical meaningful world that surrounds us. In our personal lives this is a choice, as a brand it is important to not only show your human side online but also offline.

Online Community Manager Definition

Someone who acts as the ambassador of a company or brand on the web. They build, monitor, and grow online communities, and often becomes the authorized voice of the company.

Why You Need an Offline Strategy

 

This definition is great and nails the job description on the head. Now what if this same job description and duties was given to someone regarding your offline community? To ease the fear that some may have with creating these experiences and physically interacting with the outside world, here are the most important reasons why you need an offline community strategy.

1) People Become Real

It’s hard to tell someone’s true personality through an e-mail or post. An in-person meeting deepens the bond and relationship and makes them more invested in your success.

2) Deeper Connection

While you can meet people and share your interests online, an in-person meeting again, has a special magic power. When we confine our conversations to the online world, we often forget that we are interacting with a full human being, with many layers and facets.

3) More Tolerance and Respect

People can sometimes hide behind their computer when posting negative content. If you take the time to get to know the person on the other end and they see you too are just a human, it will be harder for them to be negative to someone they may have just started a relationship with.

4) Better Feedback

You’ll get feedback from your online community if you solicit it, but observing an offline community take shape is invaluable. You’ll see firsthand what makes people tick and why they find value in the community you are building.

5) Increased Engagement Online

If you give members a good experience offline, they will want to engage further with you and the other people they’ve met. They feel even more compelled to answer that question on your forum or share user-generated content, and see you are not just a computer robot.

Great tips via Julie Krafchick at CMX Hub http://ow.ly/Mlcvp