Brand & Mortar is a 5-Star Digital Marketing Agency on Clutch

By | Graphic Design, Marketing, SEO, Social Media, Strategy, Technology, Web Development | No Comments

Our team believes in creating well-defined digital marketing strategies that generate momentum for our clients. We’re dedicated to creating new opportunities for our partners, helping them to transform their businesses and boost their market influence. We are a multi-disciplined group of experts that know how to build web traffic for our clients.

With the new year upon us, we are excited to announce our partnership with Clutch, a B2B ratings and reviews platform for service providers in the IT services, web/app development, and advertising & marketing industries. Clutch uses various metrics such as market presence, quality of work, and verified client reviews to evaluate companies and identify the best agencies on their platform. Our high score on Clutch has earned us a leading position in their directory of the best brand consultants in Canada in 2019.

What makes their platform unique is that their team actually speaks directly with our business partners to get their feedback on their experiences working with Brand & Mortar. In their conversations, our clients have shared why they selected to work with our team over other providers, the scope of our involvement with their company, and specific metrics of success that have come as a result of our partnership.

The reviews we’ve collected so far on Clutch have been a wonderful opportunity for us to reflect on our growth as a company. We don’t always get to receive such honest feedback from our clients through a third-party source and it’s already been more than we expected. Check out what they’ve shared:

In addition to our inclusion on Clutch, we were named one of the best video production agencies in Canada by their sister site, The Manifest. The Manifest provides industry insights, recommendations for business solutions, and how-to guides. We’ve also joined their affiliate site, Visual Objects, amongst their list of leading branding companies in 2019. Visual Objects showcases visual examples of our work.

To read more about our experiences with our clients and to stay up-to-date on projects we are working on, check out our profile on Clutch!

 

Top Digital Trends For 2018

By | Digital, News, Social Media, Technology | No Comments

2017 was quite an eventful year for the digital industry. We’ve noticed over the last few months that user experience (UX), data and analytics have proven themselves as big players in the business landscape. As we get back to our offices after the winter holidays, we’re taking a look at upcoming digital transformations for 2018.

“Never before in history has innovation offered promise of so much to so many in so short a time.”
–Bill Gates

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Graphic Design Trends For 2018

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2018 will be a year of modernizing graphic design trends from the past and the flat designs we have seen in the recent years.

Here are 3 Trends we think will have a large impact on Graphic Design in 2018

RESPONSIVE LOGOS

We have now been living in the world of responsive design for a decade. Only now some of the big name brands are introducing what the industry is calling a responsive logo.  The responsive logo will be used across different mediums in order to keep readability and still be brand recognizable to the users eye.

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Using Garrett’s 5 Planes of User Experience in Web Design

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When designing a website, it is important to think through every possible way that users will be interacting with the website. The way they interact with the website is highly dependent on the way it is built. This might sound like a complicated process, but by breaking the process down into its core elements, we can understand it better. Thankfully, Jesse Garrett, an information architect, came up with a principle called Five Planes of User Experience.

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A Beginner’s Guide to Social Media Paid Advertising: Part 1

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Why is Paid Advertising on Social Media Necessary?

If you’re a business owner or in the field of marketing or advertising, and you’re new to the world of social media paid advertising, this article is for you.

With more than 2 billion users across platforms like Facebook, Twitter, Instagram, and Snapchat, social media has seen an unprecedented explosion in growth the past decade. Creating content that stands out from the clutter and capturing enough attention and interest to be shared by multiple people is the hardest challenge for any social media marketer.

Social media has almost infinite potential for reaching specific, targeted audiences. At this point, many marketers have already conceded to the fact that “boosting” a post or investing in paid ads is really the only way to get people to see your content outside of a handful of dedicated followers to your profile. Read More

Why Creativity Should Not Have One Single Definition

By | Learning, Marketing | No Comments

 

If you work as a designer, musician, writer, photographer, or as any other artistic profession, you have probably been asked to “be creative.” But, what is meant by the word creative?

It means something completely different to each client, to each manager, and even to each artist. From “I want the same as my competitors but different” to “Give me the same as we’ve had for the last years, but not quite,” most clients want something that they recognize from previous experience, and very few will want something that they have never seen before. That is why it is fundamental to find out exactly what your client means by the word creative. It’s probably different from your definition. Read More

Four User-Generated Content Strategies that Worked

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User-Generated Content (UGC) is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between, and is the act of brand promotion by users rather than the brand itself[1]

Many companies are testing out different forms of UGC to build brand awareness and engage with their tribe. These campaigns don’t always succeed, but let’s take a look at four that have. Read More

10 Tips for Time Management Within the Workplace

By | Blogging, Job Advice, Organization, Time Management | No Comments

On average, we spend 8 hours a day at work. We show up at 9am, and leave by 5, that’s 480 minutes, or 28,800 seconds! Yet we complain that there is never enough time in the day. We’re rushing to complete tasks at 4:30 because we desperately want to leave on time. Soon enough, we realize it’s 6 p.m, and we still have work to finish, that we later put off and say we’ll get to tomorrow. It’s a vicious cycle that occurs in every workplace, regardless of what industry you’re in. It’s up to you as an individual to find tips and tricks, so that we can be our most productive self at work.

As a Project Manager, it’s my job to be efficient and organized. Here are 10 tips that I use to manage my time more productively, which I hope you find helpful. Read More