There are many blogs that have been created in the past surrounding the idea of podcasting. The approach of this blog is to bring more awareness to what podcasting is and the way it can benefit marketing agencies. Though podcasting today has become a household name, the concept of audio-blogging started back in the 1980s.
2017 was quite an eventful year for the digital industry. We’ve noticed over the last few months that user experience (UX), data and analytics have proven themselves as big players in the business landscape. As we get back to our offices after the winter holidays, we’re taking a look at upcoming digital transformations for 2018.
“Never before in history has innovation offered promise of so much to so many in so short a time.”
2018 will be a year of modernizing graphic design trends from the past and the flat designs we have seen in the recent years.
Here are 3 Trends we think will have a large impact on Graphic Design in 2018
We have now been living in the world of responsive design for a decade. Only now some of the big name brands are introducing what the industry is calling a responsive logo. The responsive logo will be used across different mediums in order to keep readability and still be brand recognizable to the users eye.
When designing a website, it is important to think through every possible way that users will be interacting with the website. The way they interact with the website is highly dependent on the way it is built. This might sound like a complicated process, but by breaking the process down into its core elements, we can understand it better. Thankfully, Jesse Garrett, an information architect, came up with a principle called Five Planes of User Experience.
Why is Paid Advertising on Social Media Necessary?
If you’re a business owner or in the field of marketing or advertising, and you’re new to the world of social media paid advertising, this article is for you.
With more than 2 billion users across platforms like Facebook, Twitter, Instagram, and Snapchat, social media has seen an unprecedented explosion in growth the past decade. Creating content that stands out from the clutter and capturing enough attention and interest to be shared by multiple people is the hardest challenge for any social media marketer.
Social media has almost infinite potential for reaching specific, targeted audiences. At this point, many marketers have already conceded to the fact that “boosting” a post or investing in paid ads is really the only way to get people to see your content outside of a handful of dedicated followers to your profile. Continue Reading…
If you work as a designer, musician, writer, photographer, or as any other artistic profession, you have probably been asked to “be creative.” But, what is meant by the word creative?
It means something completely different to each client, to each manager, and even to each artist. From “I want the same as my competitors but different” to “Give me the same as we’ve had for the last years, but not quite,” most clients want something that they recognize from previous experience, and very few will want something that they have never seen before. That is why it is fundamental to find out exactly what your client means by the word creative. It’s probably different from your definition. Continue Reading…
Have you ever wondered how some brands succeed at creating content that builds a loyal following? Psychology can tell us a lot about why we do what we do. Take a look at these 5 psychology-based behaviours people perform online, and what tactics you can implement as a brand to get a more engaged audience. Continue Reading…
User-Generated Content (UGC) is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between, and is the act of brand promotion by users rather than the brand itself
Many companies are testing out different forms of UGC to build brand awareness and engage with their tribe. These campaigns don’t always succeed, but let’s take a look at four that have. Continue Reading…
On average, we spend 8 hours a day at work. We show up at 9am, and leave by 5, that’s 480 minutes, or 28,800 seconds! Yet we complain that there is never enough time in the day. We’re rushing to complete tasks at 4:30 because we desperately want to leave on time. Soon enough, we realize it’s 6 p.m, and we still have work to finish, that we later put off and say we’ll get to tomorrow. It’s a vicious cycle that occurs in every workplace, regardless of what industry you’re in. It’s up to you as an individual to find tips and tricks, so that we can be our most productive self at work.
As a Project Manager, it’s my job to be efficient and organized. Here are 10 tips that I use to manage my time more productively, which I hope you find helpful. Continue Reading…
We all know how it goes. You get busy and as your workload piles up, so do your client folders. You’d almost be forgiven for having a hard time locating a specific folder. Sometimes, however, we don’t have time to search through our desktop to find something specific for a client. Here are 5 ways to keep your digital files organized to save everyone’s time. Continue Reading…