Don Norman, whose work mainly involves the advocacy of user-centered design, was so frustrated with his inability to use poorly designed everyday objects, such as light switches and water taps, that he decided to write a book called The Design of Everyday Things, which addresses these kinds of issues. He also came up with six fundamental principles of interaction design.
A few weeks back, Connor, a Brand & Mortar colleague, introduced me to a book, Contagious: Why Things Catch On by Jonah Berger. Connor’s recommendations—whether they’re lunch options, video games, or craft beer—are usually pretty solid. He hasn’t steered me wrong yet. So, when he told me about a marketing book that he swore would alter my preconceived notions about online advertising, I took his endorsement to heart. Little did I know that Connor’s persuasive word-of-mouth recommendation would have a lot to do with what I was about to read.
Digital marketing is marketing. No brand can succeed without a strong online presence. Are you looking to improve your business’s content marketing strategy? Social media platforms are great for promoting your brand and sharing information about your company with online communities. Read More
A mood board (or inspiration board) is a physical or digital collage of ideas. It is used in all creative fields including interior design, product design, fashion, and graphic design. A mood board, such as Pinterest, is a tool that presents a quick visual representation and first-round benchmark of any visual and creative project. Read More
A Recognizable Marketing Scenario
The convention hall buzzes with the excited voices of eager attendees. Laneways are packed as vendors vie for the attention of thousands of passing strangers. The largest of the booths attracts droves of visitors as faces washed in neon gaze longingly at idealized works of plastic and innovation. Booth attendants skip between convention-goers, striking small conversations, collecting emails to add to their growing database. Days later, when the bright lights of the convention go dim for the final time, as bags of free merchandise pile in the empty halls, vendors scurry back to their desks and convention-goers begin to see emails appearing in their inboxes. Read More
The father of advertising, David Ogilvy, once said, “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” He couldn’t be more right. At Brand & Mortar, we consider ourselves lucky for working at the intersection of creativity, business and technology, doing what we love the most: selling our client’s brand by creating original advertising campaigns and marketing strategies. Read More
Flat design is not necessarily a new trend as the style first originated from the retro logos of the 1940s to 1960s. Flat design has resurfaced recently and is definitely a hot trend that’s been dominating. The simplicity of flat design allows for even simple colours and shapes to become striking, bold and vibrant identities using very few streamlined elements. Big players such as Microsoft, Apple, and MasterCard have also transitioned from their 3D logos of the 2000s to a more simple flat designs that are fresh and minimal. A huge reason for the revival of flat design is because of the shift towards responsive design and universal compatibility with all devices. Flat design allows for logos to scale very well on print or digital devices and in colour or grayscale.
Let’s not kid ourselves. Telling a compelling story about your business or brand on social media is exceptionally difficult. Social media posts—with their character restrictions and limited screen real estate—are not ideal for expressing brand promises, values, and philosophies with any real detail or emotional impact. This is why many marketers supplement their social media strategies with a content marketing strategy as a means of including long-form content. Thankfully, the major social media platforms recognize that this issue exists, and have taken strides to incorporate content formats that are optimal for telling better brand stories. This article will discuss three such content types:
Public Speaking Doesn’t Have to be Scary
Sweaty palms, heavy breathing, that uncontrollable handshake you just can’t seem to get under control: these are a few signs of either too much caffeine consumption or pre-presentation nerves. For some, public speaking is a chore, while for others, it’s a breeze. Rather than picturing the audience in their underwear (which 9/10 times DOES NOT work), hone your skills with these 6 tips and tricks to hit a presentation home run. Read More
Brainstorming sessions are frequent happenings at marketing and advertising agencies. Poor brainstorming can lead to weak ideas and wasted time. Practicing proper brainstorming techniques is crucial for marketing agencies to produce top-of-the-line content and ideas for clients, and that is exactly what we do at Brand & Mortar.
In general, brainstorming is a creative problem-solving technique that requires the spontaneous contribution of ideas from all members of the participating group. There are three key factors that help the brainstorming session head in the right direction, which include:
- A clearly defined question
- The right resource group
- Divergent and convergent thinking