Tell a Better Brand Story with Content Marketing & Social Media

By | Blogging, Learning, Marketing, Social Media, Strategy | No Comments

Let’s not kid ourselves. Telling a compelling story about your business or brand on social media is exceptionally difficult. Social media posts—with their character restrictions and limited screen real estate—are not ideal for expressing brand promises, values, and philosophies with any real detail or emotional impact. This is why many marketers supplement their social media strategies with a content marketing strategy as a means of including long-form content. Thankfully, the major social media platforms recognize that this issue exists, and have taken strides to incorporate content formats that are optimal for telling better brand stories. This article will discuss three such content types:

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Public Speaking: 6 Tips for a Successful Presentation

By | Learning, Life | No Comments

Public Speaking Doesn’t Have to be Scary

Sweaty palms, heavy breathing, that uncontrollable handshake you just can’t seem to get under control: these are a few signs of either too much caffeine consumption or pre-presentation nerves. For some, public speaking is a chore, while for others, it’s a breeze. Rather than picturing the audience in their underwear (which 9/10 times DOES NOT work), hone your skills with these 6 tips and tricks to hit a presentation home run. Read More

How Brainstorming Improves Creative Problem Solving

By | Learning, Marketing, Strategy | No Comments

Brainstorming sessions are frequent happenings at marketing and advertising agencies. Poor brainstorming can lead to weak ideas and wasted time. Practicing proper brainstorming techniques is crucial for marketing agencies to produce top-of-the-line content and ideas for clients, and that is exactly what we do at Brand & Mortar.

In general, brainstorming is a creative problem-solving technique that requires the spontaneous contribution of ideas from all members of the participating group. There are three key factors that help the brainstorming session head in the right direction, which include:

  • A clearly defined question
  • The right resource group
  • Divergent and convergent thinking

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A quick Guide to Typography

By | Blogging, Graphic Design, Typography | No Comments

A Quick Guide to Typography

Typography is arguably the most important part of any design because it carries the overall message. It is also important for the digital marketer to understand and communicate the typography goals of the client, and because many clients have no formal training in typography, it could be difficult for them to explain what they are looking for. This is a brief guide to the world of typography, which tries to bridge the gap between client and marketer. Read More

Your Social Media Cheat Sheet

By | Social Media | No Comments

As a millennial it may seem crazy that someone may not be able to use social media; however, it is quite common. Anyone who grew up in the 20th century may struggle with grasping the concept of social media – I know it took my mom quite a few years to understand social media to some extent. Yet, social media is becoming a way of constant communication and people who struggle with it are always looking for ways to improve their social media knowledge. There is a lot to learn, and even those who are the masters of social media still may be lacking some skills in the social media department. Read More

How The Facebook Pixel Can Improve Your Paid Campaign

By | Blogging, Social Media | No Comments

If you ask yourself, what are the important factors in determining the success of a paid campaign? You might begin to list things like attractive copy, high quality imaging, or adequate budget, and you wouldn’t be wrong. But after these are worked on and established, and after the advertisement has run its course, there is one thing you will need above all others, and that’s data. Read More

4 Essential Tools for Every Creative

By | Blogging, Graphic Design, Learning | No Comments

If you work in the creative industry, chances are you know that Adobe Creative Suite is the industry standard when it comes to design. However, whether you are a graphic designer or a marketer, every creative needs an arsenal of tools to streamline your workflow.

These four essential tools are simple, yet effective and have proven to be useful in graphic design – but there are many uses beyond just that. From my own experience – these tools have saved me time, money and have increased my productivity. BUT! The best part about these tools? The convenience factor.  It doesn’t matter if you are a design beginner or a seasoned art director – these tools will help maximize efficiency and more importantly, make your life easier. Read More

Optimizing Tweets for Impressions & Engagement

By | Blogging, SEO, Social Media, Strategy | No Comments

In my opinion, Twitter is still one of the best platforms marketers can utilize for the purposes of building brand awareness. With smart content choices, clever and concise copy, and visually appealing images or videos, earning organic impressions and engagement while growing your follower base is entirely possible without the need for substantial investment in paid ad campaigns.

There are several tricks and tools one can take advantage of in order to optimize their Twitter content for maximum reach potential. These tools come in handy when developing a content strategy for Twitter, helping you decide what and when to post. And for the social media marketers out there reading this, these online tools also prove useful when trying to justify or defend certain content choices to your client, particularly with regards to (#)hashtag usage, post timing, and (@)Mention choices. Read More

How to Make the Most Out of Your Internship

By | Job Advice | No Comments

Internships have become more popular in the last couple of years. In order to gain more experience, students are constantly searching for internships to advance in their field of choice, and gain experience. Internships are a unique opportunity to determine what you are interested in, what you are good at, and even what you need to work on.  In this growing industry, more and more people are interested in digital advertising, branding, and social media, and Co-op internships are a good opportunity to find out if it is the right field for you. Being an intern myself, I have learned so much about the industry and the way it functions.

There are many different ways to succeed in the workplace, but since an internship is the time to learn, there are three specific tips that will make you stand out. After completing an internship, these are traits that I believe are essential for succeeding. Read More