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Captivate, Communicate, Convert: Unleashing the Dynamic Potential of Animated Graphics for Brands


In the ever-evolving landscape of digital marketing, where attention is a prized commodity, businesses are increasingly turning to animated graphics to make their mark. According to recent studies, content with dynamic visuals receives up to 94% more views than static images alone, underscoring the undeniable allure of movement in the digital space. Brand & Mortar, a trailblazer in innovative marketing strategies, recognizes the transformative power of animated graphics in capturing audience attention and fostering brand recall.

Engagement through Motion:

Step into the world of animated graphics, where even the subtlest movements can work wonders. The innate attraction of the human eye to motion makes animated content a magnetic choice for brands. A nuanced approach, where restrained animations transform static designs into dynamic visual experiences, proves that a little movement goes a long way. This strategy not only maintains a clean and professional aesthetic but also ensures sustained viewer interest.

Simplified Storytelling:

Animated explainers shine in simplifying complex concepts. Through the art of motion, brands can distill intricate ideas into digestible segments, creating an ideal medium for storytelling. Embracing a minimalist ethos prevents overwhelming the viewer with excessive animation, making it an effective means for businesses to communicate their value propositions or product functionalities in a concise and engaging manner.

Enhanced Retention and Recall:

Research indicates that information presented in a dynamic, animated format tends to be better retained and recalled than static content. The synergy between visuals and motion stimulates multiple senses, reinforcing the message and enhancing memorability. Whether through subtle movements or strategic animations, brands can guide the viewer’s attention, emphasizing key elements without creating visual noise. This approach leads to increased brand recall and a higher likelihood of retaining critical information.

Versatility in Expression:

Animated graphics offer a versatile canvas for creative expression. Brands can explore a spectrum of animation styles, from playful and whimsical to sophisticated and sleek, enabling them to tailor their visual language to match their unique identity. This flexibility allows businesses to forge a more emotional connection with their target audience.

Social Media Amplification:

In the fast-paced realm of social media, capturing attention in mere seconds is imperative. Animated graphics are custom-made for social platforms, leveraging autoplay features to draw viewers instantly into the content. Whether through a brief animated video ad or a captivating GIF, the shareability and virality of animated content make it an ideal choice for social media marketing.

The Power of Sound:

Adding another layer to the dynamic experience, sound complements the visual elements of animated graphics. Sound effects or background music elevate the viewing experience, creating a multisensory engagement that resonates deeply with the audience. This auditory component not only reinforces the emotional tone of the content but also serves as an additional cue for information retention. The synergy between movement and sound creates a holistic brand experience, leaving a lasting impression on the audience.


In the fiercely competitive landscape of digital marketing, the quest for effective communication takes center stage. Animated graphics, with their ability to engage, simplify, and resonate, have become indispensable for brands seeking a lasting impact. As businesses continue to explore creative avenues to connect with their audience, the dynamic world of animated explainers proves to be a valuable medium, unlocking new possibilities for expressive and impactful brand communication.


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Toronto, ON. M6H 0C7
416 729 1154





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With growing global concerns around COVID-19, the health and safety of our employees and clients is top of mind. Brand & Mortar services will remain open while our team works remotely until further notice. We want to assure our trusted clients that business will remain unchanged while we do our part to #FlattenTheCurve.

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