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Baycrest Hospital

1460%

Growth in Leads vs. Previous Year

The Centre for Aging and Brain Health Innovation (CABHI), a division of Baycrest Hospital, is a solution accelerator focused on driving innovation in the aging and brain health sector.

Established in 2015 through the funding of $124 million (CAD), it is the result of the most significant investment in brain health and ageing in Canadian history, and one of the most significant investments of its kind in the world.

CHALLENGES

  • Niche sector with a limited audience
  • No current consumer profiles
  • Limited timed offer one-month campaign
  • Lack of proper landing page or informational HUB
  • Lack of national brand awareness

Solution

  • InMail ads to increase content reach and drive submissions
  • Sponsored content driving interested prospects to the custom CABHI landing page for application submission

Result

Brand & Mortar exceeded in generating intent to apply submissions, increasing
brand awareness, and driving user engagement.

1460%

Growth in Leads vs. Previous Year

Services

Social Media Marketing

Designed to grow conversions and deliver a high return on investment, social media marketing is an integral piece of any marketing strategy.

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Website Design & Development

Our work empowers businesses to create unique user experiences that engage, captivate, and deliver results. We design websites that engage and captivate audiences and develop websites to take advantage of the latest coding techniques to optimize search engine rankings.

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Brand & Mortar is an award winning Toronto Marketing Agency and Toronto Website Design Agency. Contact us today to learn more about our suite of services and for a free consultation and proposal.

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416 729 1154

With growing global concerns around COVID-19, the health and safety of our employees and clients is top of mind. Brand & Mortar services will remain open while our team works remotely until further notice. We want to assure our trusted clients that business will remain unchanged while we do our part to #FlattenTheCurve.


For more information, please read our formal statement here.