The Centre for Aging and Brain Health Innovation (CABHI), a division of Baycrest Hospital, is a solution accelerator focused on driving innovation in the aging and brain health sector.
Established in 2015 through the funding of $124 million (CAD), it is the result of the most significant investment in brain health and ageing in Canadian history, and one of the most significant investments of its kind in the world.
- Niche sector with a limited audience
- No current consumer profiles
- Limited timed offer one-month campaign
- Lack of proper landing page or informational HUB
- Lack of national brand awareness
- InMail ads to increase content reach and drive submissions
- Sponsored content driving interested prospects to the custom CABHI landing page for application submission
Brand & Mortar exceeded in generating intent to apply submissions, increasing
brand awareness, and driving user engagement.
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