Jon Elkin Goalie Schools continues to push the position of playing goal ahead with progressive tracking methods and insights that keep goalies on top of their game.
Jon has developed many NHL goalies, Stanley Cup Champions, NHL Allstars, NHL Rookies of the Year, and NHL starters. Besides running Jon Elkin’s Goalie Schools, Elkin has been an NHL goalie coach for many seasons.
- The new entity – no brand awareness
- Relatively new, vertical category
- The brand ID must be scalable across multiple platforms
- Brand Identity developed to position Jon Elkin as the preeminent goalie school in Canada
- Website launched to play well to a variety of audiences ranging from individuals players to global brand partners
- Collateral produced to deliver make an impactful connection with the target and include a clear call to action
We obtained more than 20 new registrations in the first week after launching the new website and promoting on social media channels
New online registrations from the website in the first week
after launching the new website and promoting on social media
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