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Palmer’s • Skin & Hair Care Brand

1M+

Impressions

As one of the most recognizable skin and hair care product names, Palmers set out to grow Canadian business by significantly expanding the distribution of products in existing accounts and open new strategic accounts over a distinguished timeline.

With a website bursting with visual appeal, quality content and conversion triggers, the task was both challenging and rewarding for Brand & Mortar.

CHALLENGES

  • Website: No Visual Appeal
  • Digital Presence: Low
  • Content: Lacking Quality & Value

Solution

Strategic implementation of Google Ads (PPC) to increase ad visibility to high-quality audiences, Facebook Traffic and Awareness Ads and AdRoll retargeting efforts assisted in exceeding initial projections.

Result

  • 2K+ Clicks and 850K+ Impressions with Facebook Advertising
  • 3K+ Clicks and 270K+ Impressions with Google Ads

1M+

Impressions

Impressive brand exposure in the first two months of the campaign

Services

Marketing Strategy
A marketing strategy is a roadmap for your business as a plan for success. No detail is too small; from platform to timing, we consider every aspect of your business, outlining where we see the best opportunities for success.
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Social Media Marketing (SMM)
SMM is an integral piece of any marketing strategy and channel mix, and it can drive immediate RI on your marketing and advertising efforts while building brand awareness, generating buzz, growing brand loyalty.
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Google Ads
Google Ads sets itself apart from other platforms by targeting audiences that are actively searching for keywords related to your business. We set-up, manage and continually optimize the performance of Google Ads for businesses while minimizing cost and sales effort.
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Brand & Mortar is an award winning Toronto Marketing Agency and Toronto Website Design Agency. Contact us today to learn more about our suite of services and for a free consultation and proposal.

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You should phone us if you like speaking to people that know their stuff and get excited about discovering new possibilities.


416 729 1154

With growing global concerns around COVID-19, the health and safety of our employees and clients is top of mind. Brand & Mortar services will remain open while our team works remotely until further notice. We want to assure our trusted clients that business will remain unchanged while we do our part to #FlattenTheCurve.


For more information, please read our formal statement here.