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Category: Blogging

Graphic Design Trends For 2018

2018 will be a year of modernizing graphic design trends from the past and the flat designs we have seen in the recent years. Here are 3 Trends we think will have a large impact on Graphic Design in 2018. RESPONSIVE LOGOS We have now been living in the world of responsive design for a decade. Only now some of the big name brands are introducing what the industry is calling a responsive logo.  The responsive logo will be used across different mediums in order to keep readability and still be brand recognizable to the users eye. Now obviously for newer […]

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A Beginner’s Guide to Social Media Paid Advertising: Part 1

Why is Paid Advertising on Social Media Necessary? If you’re a business owner or in the field of marketing or advertising, and you’re new to the world of social media paid advertising, this article is for you. With more than 2 billion users across platforms like Facebook, Twitter, Instagram, and Snapchat, social media has seen an unprecedented explosion in growth the past decade. Creating content that stands out from the clutter and capturing enough attention and interest to be shared by multiple people is the hardest challenge for any social media marketer. Social media has almost infinite potential for reaching […]

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The Psychology Behind Social Engagement and Brand Loyalty

Have you ever wondered how some brands succeed at creating content that builds a loyal following? Psychology can tell us a lot about why we do what we do. Take a look at these 5 psychology-based behaviours people perform online, and what tactics you can implement as a brand to get a more engaged audience.

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Four User-Generated Content Strategies that Worked

User-Generated Content (UGC) is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between, and is the act of brand promotion by users rather than the brand itself[1] Many companies are testing out different forms of UGC to build brand awareness and engage with their tribe. These campaigns don’t always succeed, but let’s take a look at four that have.

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10 Tips for Time Management Within the Workplace

On average, we spend 8 hours a day at work. We show up at 9am, and leave by 5, that’s 480 minutes, or 28,800 seconds! Yet we complain that there is never enough time in the day. We’re rushing to complete tasks at 4:30 because we desperately want to leave on time. Soon enough, we realize it’s 6 p.m, and we still have work to finish, that we later put off and say we’ll get to tomorrow. It’s a vicious cycle that occurs in every workplace, regardless of what industry you’re in. It’s up to you as an individual to […]

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5 Simple Ways to Keep Your Digital Files Organized

We all know how it goes. You get busy and as your workload piles up, so do your client folders. You’d almost be forgiven for having a hard time locating a specific folder. Sometimes, however, we don’t have time to search through our desktop to find something specific for a client. Here are 5 ways to keep your digital files organized to save everyone’s time.

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The 6 “STEPPS” to Creating Digital Content that Goes Viral

A few weeks back, Connor, a Brand & Mortar colleague, introduced me to a book, Contagious: Why Things Catch On by Jonah Berger. Connor’s recommendations—whether they’re lunch options, video games, or craft beer—are usually pretty solid. He hasn’t steered me wrong yet. So, when he told me about a marketing book that he swore would alter my preconceived notions about online advertising, I took his endorsement to heart. Little did I know that Connor’s persuasive word-of-mouth recommendation would have a lot to do with what I was about to read.  

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8 Ways to Effectively Promote Your Content on Social Media

Digital marketing is marketing. No brand can succeed without a strong online presence. Are you looking to improve your business’s content marketing strategy? Social media platforms are great for promoting your brand and sharing information about your company with online communities.

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Mood Boards: Essential Visual Aids for Creative Projects

A mood board (or inspiration board) is a physical or digital collage of ideas. It is used in all creative fields including interior design, product design, fashion, and graphic design. A mood board, such as Pinterest, is a tool that presents a quick visual representation and first-round benchmark of any visual and creative project.

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Tell a Better Brand Story with Content Marketing & Social Media

Let’s not kid ourselves. Telling a compelling story about your business or brand on social media is exceptionally difficult. Social media posts—with their character restrictions and limited screen real estate—are not ideal for expressing brand promises, values, and philosophies with any real detail or emotional impact. This is why many marketers supplement their social media strategies with a content marketing strategy as a means of including long-form content. Thankfully, the major social media platforms recognize that this issue exists, and have taken strides to incorporate content formats that are optimal for telling better brand stories. This article will discuss three […]

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