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Category: Digital

Why Colour Branding Is Important For Every Brand Marketing Agency in Toronto

Behind every successful brand is a drive for change; in order to represent brand identity and spread a message, colour branding is crucial for every brand. When you think of some of the most well-known brands in the world such as McDonald’s and Coca-Cola, they’re immediately recognizable to the public. This is mostly due to the theme colours of the brand, as it acts as a signature look for brand identity. As you can see for our Toronto marketing firm Brand & Mortar, we like to keep it simple. The psychology of colour is important to take into consideration for […]

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The Six Pillars to Create a Positive Digital Customer Experience (dCX)

With a global crisis forcing many companies to close or operate at reduced capacity, it may be surprising to learn that consumers expect service to remain unchanged. It is apparent people want to feel seen, recognized, and appreciated by the companies they choose to support. One of the most influential areas of marketing is designing customer relationship strategies. Many companies spend their energy attracting and capturing leads — which is very important, but what happens next? Customer experience plays a crucial role in transforming customers into loyal fans or even evangelists. This is undoubtedly one of the biggest challenges for […]

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Brand & Mortar is Working Remotely

With growing global concerns around COVID-19, the health and safety of our employees and clients is top of mind. With an increase in workplace channels and direct messaging tools available to converse, brainstorm and collaborate from the comfort of our respective homes, Brand & Mortar productivity and performance will remain unchanged across all departments. We understand that a safe, healthy and comfortable workplace contributes to success. As a team, we have decided to work remotely, cancel all in-person meetings and travel plans. Rearrangements have been made and we are navigating our client responsibilities with the utmost care. We want to […]

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Why Your Toronto Business Needs A New Website Design

Your website design Toronto, is your 24/7 store front Most people use the Internet to find prices, directions, reviews and more before heading out the door and while on the go. Website’s have become the 24/7 store front for businesses and they need to provide customers with the right information quickly to help them make informed decisions. Increasingly people are browsing websites from their mobile phone and that means your website design has to be mobile friendly. If you’re website is a few years old, it might look okay on smart phones, but that doesn’t means it’s been designed mobile […]

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Website Design Toronto Trends for 2020

More UI candy with less load time New libraries like Vue, Ember, and React are blurring the line between website and native application. People’s expectations for readily available, instantly responsive online experiences have been, in part, driven by faster internet speeds and more powerful smartphones. The result, websites now offload a lot of the heavy lifting to the device. Since our devices are doing most of the work, we no longer have to wait for the webserver to process information and return a result. Instead, our devices are processing the data and sending the result to the server. This role […]

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What is a Podcast?

There are many blogs that have been created in the past surrounding the idea of podcasting. The approach of this blog is to bring more awareness to what podcasting is and the way it can benefit marketing agencies. Though podcasting today has become a household name, the concept of audio-blogging started back in the 1980s. WHAT IS A PODCAST?  A Podcast is a digital audio file made available on the Internet for downloading on computers and smartphones. There are many different styles of podcasts that often focus on a discussion covering a range of topics. Popular formats are information-based podcasts with […]

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Top Digital Trends For 2018

2017 was quite an eventful year for the digital industry. We’ve noticed over the last few months that user experience (UX), data and analytics have proven themselves as big players in the business landscape. As we get back to our offices after the winter holidays, we’re taking a look at upcoming digital transformations for 2018.   “Never before in history has innovation offered promise of so much to so many in so short a time.” –Bill Gates   TREND #3 – INTERACTIVE VIDEOS As our mobile devices become more powerful and social apps seamlessly integrate with augmented reality (AR), virtual reality […]

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With growing global concerns around COVID-19, the health and safety of our employees and clients is top of mind. Brand & Mortar services will remain open while our team works remotely until further notice. We want to assure our trusted clients that business will remain unchanged while we do our part to #FlattenTheCurve.


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