Category: Graphic Design
Canadian Beer Day 2025: A Beverage Like No Other
Every year, Canadians raise a glass to celebrate the country’s rich beer culture. Held on the Wednesday before Thanksgiving, Canadian Beer Day recognizes the social and economic contributions of Canada’s beer industry. From local breweries and pubs to backyard barbecues, it’s a day to celebrate community, craftsmanship, and the people behind the beer. For Canadian Beer Day 2025, Beer Canada set out to refresh the event’s visual identity under the theme: “A Beverage Like No Other.” Brand & Mortar led the creative direction and crafted a cohesive, flexible brand system, from concept to website design, that honored the event’s history […]
Behind the Stages: Brand & Mortar Festival’s Social Media Success
As January’s curtain fell on our first-ever Brand & Mortar Festival, we wrapped up an innovative social media activation that put our creative capabilities center stage. While our previous blog pulled back the curtain on the visual design process, today we’re diving into the data that made this festival a chart-topper. From viral moments to strategic victories, every member of our team delivered a performance worth remembering. Our organic social campaign hit all the high notes across our channels: 12K+ Impressions: Our content reached audiences far beyond our usual sphere 415 Engagements: Real connections made with our community 160 […]
5 Graphic Design Trends Toronto Marketing Firms Should Look Out For in 2021
Every year brings on more opportunities of innovation and change in the world of digital media, with many marketing agencies in Toronto looking to find new ways to unleash creativity amongst brands. With industries becoming more competitive due to numerous brands that emerge every year, this makes it more challenging for designers when putting together design elements for their brands and clients. Every brand seeks to stand out above the rest with original style and design, while also staying on top of current trends in the industry. For those who are wondering what’s in store for 2021, check out some […]
Why Colour Branding Is Important For Every Brand Marketing Agency in Toronto
Behind every successful brand is a drive for change; in order to represent brand identity and spread a message, colour branding is crucial for every brand. When you think of some of the most well-known brands in the world such as McDonald’s and Coca-Cola, they’re immediately recognizable to the public. This is mostly due to the theme colours of the brand, as it acts as a signature look for brand identity. As you can see for our Toronto marketing firm Brand & Mortar, we like to keep it simple. The psychology of colour is important to take into consideration for […]
Brand & Mortar is a 5-Star Digital Marketing Agency on Clutch
Our team believes in creating well-defined digital marketing strategies that generate momentum for our clients. We’re dedicated to creating new opportunities for our partners, helping them to transform their businesses and boost their market influence. We are a multi-disciplined group of experts that know how to build web traffic for our clients. With the new year upon us, we are excited to announce our partnership with Clutch, a B2B ratings and reviews platform for service providers in the IT services, web/app development, and advertising & marketing industries. Clutch uses various metrics such as market presence, quality of work, and verified […]
Graphic Design Trends For 2018
2018 will be a year of modernizing graphic design trends from the past and the flat designs we have seen in the recent years. Here are 3 Trends we think will have a large impact on Graphic Design in 2018. RESPONSIVE LOGOS We have now been living in the world of responsive design for a decade. Only now some of the big name brands are introducing what the industry is calling a responsive logo. The responsive logo will be used across different mediums in order to keep readability and still be brand recognizable to the users eye. Now obviously for newer […]
Using Garrett’s 5 Planes of User Experience in Web Design
When designing a website, it is important to think through every possible way that users will be interacting with the website. The way they interact with the website is highly dependent on the way it is built. This might sound like a complicated process, but by breaking the process down into its core elements, we can understand it better. Thankfully, Jesse Garrett, an information architect, came up with a principle called Five Planes of User Experience.
Norman Doors and Six Fundamental Principles of Interaction
Don Norman, whose work mainly involves the advocacy of user-centered design, was so frustrated with his inability to use poorly designed everyday objects, such as light switches and water taps, that he decided to write a book called The Design of Everyday Things, which addresses these kinds of issues. He also came up with six fundamental principles of interaction design.
Mood Boards: Essential Visual Aids for Creative Projects
A mood board (or inspiration board) is a physical or digital collage of ideas. It is used in all creative fields including interior design, product design, fashion, and graphic design. A mood board, such as Pinterest, is a tool that presents a quick visual representation and first-round benchmark of any visual and creative project.
5 Influential Design Trends of 2016/2017
FLAT DESIGN Flat design is not necessarily a new trend as the style first originated from the retro logos of the 1940s to 1960s. Flat design has resurfaced recently and is definitely a hot trend that’s been dominating. The simplicity of flat design allows for even simple colours and shapes to become striking, bold and vibrant identities using very few streamlined elements. Big players such as Microsoft, Apple, and MasterCard have also transitioned from their 3D logos of the 2000s to a more simple flat designs that are fresh and minimal. A huge reason for the revival of flat design […]