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Category: Graphic Design

Brand & Mortar is a 5-Star Digital Marketing Agency on Clutch

Our team believes in creating well-defined digital marketing strategies that generate momentum for our clients. We’re dedicated to creating new opportunities for our partners, helping them to transform their businesses and boost their market influence. We are a multi-disciplined group of experts that know how to build web traffic for our clients. With the new year upon us, we are excited to announce our partnership with Clutch, a B2B ratings and reviews platform for service providers in the IT services, web/app development, and advertising & marketing industries. Clutch uses various metrics such as market presence, quality of work, and verified […]

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Graphic Design Trends For 2018

2018 will be a year of modernizing graphic design trends from the past and the flat designs we have seen in the recent years. Here are 3 Trends we think will have a large impact on Graphic Design in 2018. RESPONSIVE LOGOS We have now been living in the world of responsive design for a decade. Only now some of the big name brands are introducing what the industry is calling a responsive logo.  The responsive logo will be used across different mediums in order to keep readability and still be brand recognizable to the users eye. Now obviously for newer […]

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Using Garrett’s 5 Planes of User Experience in Web Design

When designing a website, it is important to think through every possible way that users will be interacting with the website. The way they interact with the website is highly dependent on the way it is built. This might sound like a complicated process, but by breaking the process down into its core elements, we can understand it better. Thankfully, Jesse Garrett, an information architect, came up with a principle called Five Planes of User Experience.

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Norman Doors and Six Fundamental Principles of Interaction

Don Norman, whose work mainly involves the advocacy of user-centered design, was so frustrated with his inability to use poorly designed everyday objects, such as light switches and water taps, that he decided to write a book called The Design of Everyday Things, which addresses these kinds of issues. He also came up with six fundamental principles of interaction design.

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Mood Boards: Essential Visual Aids for Creative Projects

A mood board (or inspiration board) is a physical or digital collage of ideas. It is used in all creative fields including interior design, product design, fashion, and graphic design. A mood board, such as Pinterest, is a tool that presents a quick visual representation and first-round benchmark of any visual and creative project.

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5 Influential Design Trends of 2016/2017

FLAT DESIGN Flat design is not necessarily a new trend as the style first originated from the retro logos of the 1940s to 1960s. Flat design has resurfaced recently and is definitely a hot trend that’s been dominating. The simplicity of flat design allows for even simple colours and shapes to become striking, bold and vibrant identities using very few streamlined elements. Big players such as Microsoft, Apple, and MasterCard have also transitioned from their 3D logos of the 2000s to a more simple flat designs that are fresh and minimal. A huge reason for the revival of flat design […]

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A quick Guide to Typography

A Quick Guide to Typography Typography is arguably the most important part of any design because it carries the overall message. It is also important for the digital marketer to understand and communicate the typography goals of the client, and because many clients have no formal training in typography, it could be difficult for them to explain what they are looking for. This is a brief guide to the world of typography, which tries to bridge the gap between client and marketer.

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4 Essential Tools for Every Creative

If you work in the creative industry, chances are you know that Adobe Creative Suite is the industry standard when it comes to design. However, whether you are a graphic designer or a marketer, every creative needs an arsenal of tools to streamline your workflow. These four essential tools are simple, yet effective and have proven to be useful in graphic design – but there are many uses beyond just that. From my own experience – these tools have saved me time, money and have increased my productivity. BUT! The best part about these tools? The convenience factor.  It doesn’t matter […]

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25 years of Photoshop

Happy anniversary Photoshop! Adobe Photoshop has now been around for 25 years. It’s crazy to think that it was released in 1990. February 19th, 1990 to be exact. At the beginning, Photoshop had only a handful of editing features. Since then Adobe has done some major updates. Adding up to over a dozen major upgrades to what it is today. The latest Adobe software is Photoshop CC. Adobe’s continued success has a massive impact on the design world. Allowing for artwork that has never been seen before. It will only get better from here. “For 25 years, Photoshop has inspired […]

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Creative Resources

Finding the right tools and creative resources to complete projects can really help their outcome and timeline. There are a ton of resources online that help with completing your projects, no matter the subject. Below I have compiled a list of resources to help complete your creative projects.         Web Design Learnable: Learnable provides a list of online books and online courses created for web designers and developers. They provide unlimited access to all courses and videos. This is a great resource for all areas of web design. W3Schools: This website can provide everything from HTML to CSS […]

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Toronto, ON. M6H 0C7
info@brandandmortar.com
416 729 1154

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Suite 400, San Diego CA 92122
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