As you probably already know by now, LinkedIn is one of the most widely known networking platforms in the digital age. Initially known for professionals and job hunters, many companies and organizations are building an online presence through their own LinkedIn profile as well. Aside from growing your own personal network and making connections with others, LinkedIn has also become an effective tool for brand marketing in Toronto. With the platform frequently being known as a place to grow and expand your professional network, you can expect a different type of audience as opposed to other social media platforms such […]
With a global crisis forcing many companies to close or operate at reduced capacity, it may be surprising to learn that consumers expect service to remain unchanged. It is apparent people want to feel seen, recognized, and appreciated by the companies they choose to support. One of the most influential areas of marketing is designing customer relationship strategies. Many companies spend their energy attracting and capturing leads — which is very important, but what happens next? Customer experience plays a crucial role in transforming customers into loyal fans or even evangelists. This is undoubtedly one of the biggest challenges for […]
You’ve officially made it past the exhausting interview process filled with endless questionnaires, personality tests, and tell-me-a-time moments. You have also secured your first internship at a marketing firm in Toronto. Internships are an excellent opportunity to prove yourself as a young emerging professional, but it also gives you the chance to see if this is your true passion. Internships are full of learning opportunities, valuable life lessons, and of course, a failure or two. But fear not – it’s all part of the process. As a recent graduate with multiple marketing internships served throughout agencies all across the GTA, […]
2018 will be a year of modernizing graphic design trends from the past and the flat designs we have seen in the recent years. Here are 3 Trends we think will have a large impact on Graphic Design in 2018. RESPONSIVE LOGOS We have now been living in the world of responsive design for a decade. Only now some of the big name brands are introducing what the industry is calling a responsive logo. The responsive logo will be used across different mediums in order to keep readability and still be brand recognizable to the users eye. Now obviously for newer […]
When designing a website, it is important to think through every possible way that users will be interacting with the website. The way they interact with the website is highly dependent on the way it is built. This might sound like a complicated process, but by breaking the process down into its core elements, we can understand it better. Thankfully, Jesse Garrett, an information architect, came up with a principle called Five Planes of User Experience.
If you work as a designer, musician, writer, photographer, or as any other artistic profession, you have probably been asked to “be creative.” But, what is meant by the word creative? Marketing Agency Toronto: Our Perspective It means something completely different to each client, to each manager, and even to each artist. From “I want the same as my competitors but different” to “Give me the same as we’ve had for the last years, but not quite,” most clients want something that they recognize from previous experience, and very few will want something that they have never seen before. […]
Have you ever wondered how some brands succeed at creating content that builds a loyal following? Psychology can tell us a lot about why we do what we do. Take a look at these 5 psychology-based behaviours people perform online, and what tactics you can implement as a brand to get a more engaged audience.
Don Norman, whose work mainly involves the advocacy of user-centered design, was so frustrated with his inability to use poorly designed everyday objects, such as light switches and water taps, that he decided to write a book called The Design of Everyday Things, which addresses these kinds of issues. He also came up with six fundamental principles of interaction design.
Digital marketing is marketing. No brand can succeed without a strong online presence. Are you looking to improve your business’s content marketing strategy? Social media platforms are great for promoting your brand and sharing information about your company with online communities.
FLAT DESIGN Flat design is not necessarily a new trend as the style first originated from the retro logos of the 1940s to 1960s. Flat design has resurfaced recently and is definitely a hot trend that’s been dominating. The simplicity of flat design allows for even simple colours and shapes to become striking, bold and vibrant identities using very few streamlined elements. Big players such as Microsoft, Apple, and MasterCard have also transitioned from their 3D logos of the 2000s to a more simple flat designs that are fresh and minimal. A huge reason for the revival of flat design […]