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Category: Learning

4 Essential Tools for Every Creative

If you work in the creative industry, chances are you know that Adobe Creative Suite is the industry standard when it comes to design. However, whether you are a graphic designer or a marketer, every creative needs an arsenal of tools to streamline your workflow. These four essential tools are simple, yet effective and have proven to be useful in graphic design – but there are many uses beyond just that. From my own experience – these tools have saved me time, money and have increased my productivity. BUT! The best part about these tools? The convenience factor.  It doesn’t matter […]

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The Art of Presenting

Whether we like it or not, at some point in our lives we will have to conduct a presentation. You most likely had to do presentations throughout school, and they teach you the basic skills on creating and delivering a presentation. However, there are many steps one must take in order to master the art of presenting. Whether it is pitching an idea to your boss, delivering data, or a persuasion presentation to a client, having the necessary skill of comfortably presenting in front of an audience is exceptionally important. Generating, as well as delivering a presentation is an art […]

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Your Guide to Creating Your Own Content Calendar

As social media continues to rise in popularity, the need to organize your posts becomes more necessary. A content calendar is an easy way to organize what you would like to post on each day. It organizes your weekly thoughts, posts, and graphics, and saves you time each week. If you designate time to put together your weekly or monthly content calendar, you no longer have to worry about scrambling for content to post. This is essential for businesses; however, you can do it throughout your every day life if you wish to be consistent with your social media content. […]

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Avoiding Screen Fatigue with F.lux

It’s a tale as old as time, one where you’ve been plugging away at your computer for hours without looking away. All of a sudden you turn to look out the window, and it’s as though your whole life is flashing before your eyes. You’ve successfully entered the mid-afternoon computer screen fatigue panic! Your eyes may feel like the surface of the sun, but you must persevere. Luckily, screen fatigue doesn’t have to be the rest of your life; F.lux is here to change this daily struggle. F.lux is a completely (yes, completely) free application which you can access online that will alter […]

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Why Are Snapchat Geofilters so Addictive?

Chances are if you’ve been on Snapchat in the past year, that you might have noticed the opportunity to scroll (left or right) on your ‘snap’ and add filters — images which lay atop of the image you’ve just taken, often designating where you are, events in your area, or general advertisements. What are geofilters? Snapchat geofilters were originally released in July 2014, and since then they have gained a significant amount of popularity. Snapchat actually crowdsources the submissions for prospective geofilters, allowing users the opportunity to ‘rep’ their neck of the woods. This approach emphasizes the ability to design, contribute, and witness […]

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Writing, Uninterrupted: the Rise of Distraction-Free Writing

Here’s an idea; hop onto your preferred search engine right now, and run a search for “distraction free writing applications.” Almost immediately, you will be greeted by a vast selection of applications which can help “mute” your desktop. The idea of cancelling out all of the potential distractions on your screen is a growing trend in the world of online writing — based on the idea that writing in its purest form is based on a complete lack of distractions. What has taken so long for these applications to really take hold, though? The answer could be that distraction-free writing […]

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New Year, New You: 6 New Year Applications For 2016

The beginning of the year is often a mixed bag of emotions: first there is the inevitable holiday comedown, followed by the injection of promise and hope that comes from sketching out resolutions for the New Year. Often people lay out their goals with an eye towards remaining organized, bettering themselves, or maintaining that all-important balance between work, family, and self-improvement. What typically gets in the way? Our ability to follow through! Thankfully, we have the technology to organize and maintain our goals! The following is a list of six new year applications which can help you maintain these goals, […]

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Influencer Marketing and Your Brand On Vine

The concept of influencer marketing isn’t necessarily new; brands have been using celebrity endorsements for years to convince people to buy their products (think Stephen Curry on a box of Wheaties, or Matthew McConaughey driving a Lincoln). The recent twist in this landscape is the rise of various social media channels, and the influence they have on a company’s brand strategy. Sites like Facebook, Instagram, and recently Vine are being used to target consumers and promote products and services through more nuanced influencers. A site like Vine is the perfect example for a more complex influencer landscape. The nature of the […]

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Social Recruitment- How You Can Use It to Your Advantage

The Social Job Search The market is saturated and the competition is tough. If you are a job-seeker in this day and age, social media has most likely become a central part of your search. Whether it’s tapping into LinkedIn, following job prospect accounts on Twitter or watching for great company shout outs on your Instagram feed, the best way to stay connected with who is hiring is through social. According to a recent Glassdoor survey, 79% of candidates are likely to use social media to find jobs. Among younger workers the number is even higher: 86% of people in […]

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Tear Down that Wall: the Open-Concept Office

Midnight, August 13, 1961. East Berlin, Germany. Bathed in improvised floodlights, East German workers scurry to erect a shoddy barrier encircling West Berlin. As West Berliners rose on that fated Sunday morning, so stood one of history’s most infamous barricades, a marker of the iciest era in cold-war relations: The Berlin Wall. 10:24 A.M., June 9, 2015. Toronto, Canada. Bathed in flickering fluorescents, office workers languish at their cubicle-surrounded desks as their eyes glaze over. Desperate for open avenues of communication, these workers can only dream of shouting: “Mr. Gorbachev, tear down this wall!” They sit in a marker of […]

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With growing global concerns around COVID-19, the health and safety of our employees and clients is top of mind. Brand & Mortar services will remain open while our team works remotely until further notice. We want to assure our trusted clients that business will remain unchanged while we do our part to #FlattenTheCurve.


For more information, please read our formal statement here.