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Category: Social Media

3 Social Media Myths That Social Media Marketing Firms Toronto Should Be Aware Of in 2021

With social media constantly growing and evolving every year, it can be easy for social media marketing firms in Toronto to lose track of what’s trending and what’s not anymore. It can also be challenging as social media can also help spread misinformation, which is a very common occurrence when it comes to online digital media. As social media marketing firms in Toronto continue to research and create optimized content that’s engaging for target audiences, it’s important to know social media myths that may be holding you back from making the most out of your social media channels. With that […]

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5 Content Ideas for Social Media Marketing Firms in Toronto

With many brands already having an online presence on one social media platform or another, it can be quite competitive for social media marketing firms in Toronto to stand out. This has been proven to be even more challenging with so many different trends coming out almost each month, which prompts brands to take part in. While there’s nothing wrong with hopping onto digital trends in an effort to boost brand awareness for social media marketing firms in Toronto, it’s important to ensure that the current trends align with your own brand. In order to improve your strategy and boost […]

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A Brief Intro to Clubhouse for Social Media Marketing Firms in Toronto

After more than a year of living in the new world during the COVID-19 pandemic, many businesses, influencers, and social media marketing firms in Toronto have done whatever they can to stay connected during this challenging time. With the pandemic having heavily impacted on our social lives, this has affected how we connect and socialize with each other. Well-known social media platforms such as Instagram and Twitter have been our main sources of connecting and staying updated with each other, but it’s beginning to get old, just like all digital trends. However, the emergence of a new social media platform […]

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A Brief Intro to Social Shopping – Why Toronto Marketing Firms Should Set Up An Instagram Shop

With many brands taking their businesses and ventures online due to the economical effects from COVID-19, the way consumers shop has drastically changed in the past year. While online shopping isn’t anything new, the circumstances of this past year has pushed social media platforms to promote a new way for consumers to shop, primarily through the well-known photo/video sharing app Instagram. Many Toronto marketing agencies are very familiar with the social network, as many brands have incorporated the platform into their marketing strategy. As social media continues to rise in popularity, more brands and Toronto marketing agencies are using Instagram’s […]

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Digital Trends Every Toronto Marketing Firm Should Expect in 2021

With 2021 just around the corner, it’s quite daunting, to say the least. 2020 has been a wild roller coaster for many industries across the globe, and with our economy at stake due to the continuing fight against the COVID-19 virus, many companies have struggled this year to keep their business afloat. This has led to many Toronto marketing firms to amp up their marketing strategies in order to keep up with the world’s current situation and how it affects other brands and businesses. Despite the many adversities this year, Toronto marketing agencies are staying optimistic on hitting new milestones […]

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Why This Toronto Marketing Firm Is Like No Other

In the world of top-class business, Toronto marketing firm Brand & Mortar strives to deliver game-changing results from their contributions to clients. Agile, communicative, and driven, our full-service agency adapts to any client’s needs and we make it happen using the combined talents of our professional team. While first headquartered in Toronto since 2011, Brand & Mortar wasn’t just a marketing firm in Toronto anymore, as it eventually expanded its offices to San Diego as well. With cutting-edge technology and innovative ideas, this award-winning agency has years of experience in working on brand development that clients can trust. But what […]

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The Growing Power of Nano-Influencers

Unless you’ve been living under a rock, you have likely heard the term “influencer.” Influencer Marketing has drastically changed traditional advertising in many ways, nearly synonymous with social media advertising and the marketing landscape. While print ads, bumpers, and 15-second video spots that are home to the traditional advertising world remain, there has been an unignorable migration to influencer marketing and adverting tactics. In other words, when hiring an advertising agency to produce an advertisement or campaign series for social media, the agency is likely to propose that the sponsoring company pay a relevant, high-status influencer to endorse the product […]

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The Importance of Creating Warm Audiences

How effective are door to door salespeople, telemarketers, or those representatives blocking off sidewalks seeking donations? Most would rank these sales strategies somewhere between inefficient and annoying. This negative perception is due to a business relying heavily on generating sales from “cold” consumers.  Cold consumers are those who know little to nothing about the brand as they haven’t had the time to develop an affinity for the products or services offered. When presenting a sales pitch, it is difficult for cold consumers to buy in and complete the purchase fully. The opposite of a cold consumer could be considered a […]

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Value added content marketing

Change is constant in the world of content marketing. The last decade has indeed witnessed a lot of change due to the ever-growing landscape of social media. With the demand for engaging and authentic content at an all-time high, the importance of quality assets is prevalent and certainly where social media is heading.   Short-Form Videos Using short-form videos is a vital strategy to leverage new capabilities and reach specific demographics. With the rise of Instagram Stories in 2016 and, more recently, TikTok, the power of short-form videos, particularly resonates with millennials and Generation Z audiences. Lighthearted, interactive media is […]

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5 Tips to Better Manage Clients and Projects

5 Tips to Better Manage Clients and Projects Being a successful social media manager at a Digital Marketing agency requires a vast set of skills; some of these skills you can acquire in college and university but others? Not so much. Navigating the social media realm on behalf of a client certainly requires essential knowledge of various software, platforms and tools available. Similarly, achieving a consistent and memorable brand identity through social media messaging is only made possible with a strong relationship that includes authenticity, transparency and trust. Here are five simple communication tips that can help you to navigate […]

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We know that transparency is non-negotiable and that strong communication is the foundation of any great relationship. With the knowledge and expertise at Brand & Mortar we are confident that we can make an impact on your business and its bottom line.

Toronto

31 Powerhouse St. Suite 203
Toronto, ON. M6H 0C7
info@brandandmortar.com
416 729 1154
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With growing global concerns around COVID-19, the health and safety of our employees and clients is top of mind. Brand & Mortar services will remain open while our team works remotely until further notice. We want to assure our trusted clients that business will remain unchanged while we do our part to #FlattenTheCurve.


For more information, please read our formal statement here.