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Category: Social Media

Avoiding Screen Fatigue with F.lux

It’s a tale as old as time, one where you’ve been plugging away at your computer for hours without looking away. All of a sudden you turn to look out the window, and it’s as though your whole life is flashing before your eyes. You’ve successfully entered the mid-afternoon computer screen fatigue panic! Your eyes may feel like the surface of the sun, but you must persevere. Luckily, screen fatigue doesn’t have to be the rest of your life; F.lux is here to change this daily struggle. F.lux is a completely (yes, completely) free application which you can access online that will alter […]

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Why Are Snapchat Geofilters so Addictive?

Chances are if you’ve been on Snapchat in the past year, that you might have noticed the opportunity to scroll (left or right) on your ‘snap’ and add filters — images which lay atop of the image you’ve just taken, often designating where you are, events in your area, or general advertisements. What are geofilters? Snapchat geofilters were originally released in July 2014, and since then they have gained a significant amount of popularity. Snapchat actually crowdsources the submissions for prospective geofilters, allowing users the opportunity to ‘rep’ their neck of the woods. This approach emphasizes the ability to design, contribute, and witness […]

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Influencer Marketing and Your Brand On Vine

The concept of influencer marketing isn’t necessarily new; brands have been using celebrity endorsements for years to convince people to buy their products (think Stephen Curry on a box of Wheaties, or Matthew McConaughey driving a Lincoln). The recent twist in this landscape is the rise of various social media channels, and the influence they have on a company’s brand strategy. Sites like Facebook, Instagram, and recently Vine are being used to target consumers and promote products and services through more nuanced influencers. A site like Vine is the perfect example for a more complex influencer landscape. The nature of the […]

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How to Market Your Brand on Instagram

Most brands make the mistake of adding too many pictures focusing on their products or business, instead of concentrating on the lifestyle of the brand. Instagram is meant to draw consumers in with luxurious photos and a, mostly, unattainable, but drool-worthy life. These are a few tips on how to promote your business on Instagram—without driving your followers away by indulging in self-promotion. Like Photos Look for Instagram “famous” people who fit your brand. Now like their content! Yes—it’s that easy. By liking photos that speak to your brand, you are more likely to get a like back on one […]

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The Rise of the GIF

On Twitter you need to constantly find ways to make your posts stand out. Think of your Twitter feed for a moment, and it will become clear why. The constant stream of content is often overwhelming, and there is no chance that every tweet can be read in any individual’s feed. What you need is something to catch the eye of this scroll-addict. Images are good. The right picture will catch the attention of a user. Couple this with some good copy, and you might just have an engagement on your hands.   So what is better than a photo? […]

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Kick-Starting Your Following on Instagram

Organic growth is great. It can take time but if feels good. You can see easily how your hard work is translating into results, even if it is just a new follower or two a day. The likes pile up, and each feels like an accomplishment. Wow! People really like my photo, but your voice only reaches so many people. But how would you kick start things? On Instagram, the importance of influencers can’t be undersold. You may have 1000 followers, but there are people out there who may have 14,000 or anywhere above or below. The point is you […]

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Twitter Has a Change of Heart

You may have noticed something different about Twitter. The once shining star, used to favourite tweets, has been replaced with a red heart. It is no secret Twitter has struggled to gain new users over the past couple of months, and, as other social networks continue to see growth, things needed to change. The recent hiring of Jack Dorsey as CEO signaled that change was coming. First, he introduced ‘moments’, Twitter’s attempt to amplify their role as a location for breaking news. This recent shift from ‘favourites’ to ‘likes’ is less dramatic and aims at changing the user experience in […]

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Social Recruitment- How You Can Use It to Your Advantage

The Social Job Search The market is saturated and the competition is tough. If you are a job-seeker in this day and age, social media has most likely become a central part of your search. Whether it’s tapping into LinkedIn, following job prospect accounts on Twitter or watching for great company shout outs on your Instagram feed, the best way to stay connected with who is hiring is through social. According to a recent Glassdoor survey, 79% of candidates are likely to use social media to find jobs. Among younger workers the number is even higher: 86% of people in […]

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Should Your Boss Be on Twitter?

There is no doubting it that the most influential and effective leaders throughout history have been great communicators. Often the way they speak with humbling yet powerful tones is what captivates the people they lead and inspires us to build for a better tomorrow. Communicating on Twitter In the digital world however, the traditional rules of communication don’t necessarily apply. Great leaders are forced to condense their thoughts into 140 characters or less and the luxury of Teleprompters and hours of practice are absent. The question that social media marketing departments often have to answer is “Will having our boss […]

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Career Tips from the Social Sphere

The Young and Aspiring Career advice for young aspiring digital marketers is like a gourmet block of fine cheese imported from France for mice. As more graduates enter the work force each year and digital marketing is moving at the speed of light, often the roles that new graduates are applying for are redefining their qualifications and needs every day. As a young digital marketer myself, working in the industry has really made me appreciate those who are always challenging the landscape and coming up with new and inventive ways to make our industry even cooler. Lately I have been […]

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We know that transparency is non-negotiable and that strong communication is the foundation of any great relationship. With the knowledge and expertise at Brand & Mortar we are confident that we can make an impact on your business and its bottom line.

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Toronto, ON. M6H 0C7
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