Category

Strategy

Brand & Mortar is a 5-Star Digital Marketing Agency on Clutch

By | Graphic Design, Marketing, SEO, Social Media, Strategy, Technology, Web Development | No Comments

Our team believes in creating well-defined digital marketing strategies that generate momentum for our clients. We’re dedicated to creating new opportunities for our partners, helping them to transform their businesses and boost their market influence. We are a multi-disciplined group of experts that know how to build web traffic for our clients.

With the new year upon us, we are excited to announce our partnership with Clutch, a B2B ratings and reviews platform for service providers in the IT services, web/app development, and advertising & marketing industries. Clutch uses various metrics such as market presence, quality of work, and verified client reviews to evaluate companies and identify the best agencies on their platform. Our high score on Clutch has earned us a leading position in their directory of the best brand consultants in Canada in 2019.

What makes their platform unique is that their team actually speaks directly with our business partners to get their feedback on their experiences working with Brand & Mortar. In their conversations, our clients have shared why they selected to work with our team over other providers, the scope of our involvement with their company, and specific metrics of success that have come as a result of our partnership.

The reviews we’ve collected so far on Clutch have been a wonderful opportunity for us to reflect on our growth as a company. We don’t always get to receive such honest feedback from our clients through a third-party source and it’s already been more than we expected. Check out what they’ve shared:

In addition to our inclusion on Clutch, we were named one of the best video production agencies in Canada by their sister site, The Manifest. The Manifest provides industry insights, recommendations for business solutions, and how-to guides. We’ve also joined their affiliate site, Visual Objects, amongst their list of leading branding companies in 2019. Visual Objects showcases visual examples of our work.

To read more about our experiences with our clients and to stay up-to-date on projects we are working on, check out our profile on Clutch!

 

A Beginner’s Guide to Social Media Paid Advertising: Part 1

By | Blogging, Marketing, Social Media, Strategy | No Comments

Why is Paid Advertising on Social Media Necessary?

If you’re a business owner or in the field of marketing or advertising, and you’re new to the world of social media paid advertising, this article is for you.

With more than 2 billion users across platforms like Facebook, Twitter, Instagram, and Snapchat, social media has seen an unprecedented explosion in growth the past decade. Creating content that stands out from the clutter and capturing enough attention and interest to be shared by multiple people is the hardest challenge for any social media marketer.

Social media has almost infinite potential for reaching specific, targeted audiences. At this point, many marketers have already conceded to the fact that “boosting” a post or investing in paid ads is really the only way to get people to see your content outside of a handful of dedicated followers to your profile. Read More

Four User-Generated Content Strategies that Worked

By | Blogging, Marketing, Social Media, Strategy | No Comments

User-Generated Content (UGC) is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between, and is the act of brand promotion by users rather than the brand itself[1]

Many companies are testing out different forms of UGC to build brand awareness and engage with their tribe. These campaigns don’t always succeed, but let’s take a look at four that have. Read More

The 6 “STEPPS” to Creating Digital Content that Goes Viral

By | Blogging, Marketing, Strategy | No Comments

A few weeks back, Connor, a Brand & Mortar colleague, introduced me to a book, Contagious: Why Things Catch On by Jonah Berger. Connor’s recommendations—whether they’re lunch options, video games, or craft beer—are usually pretty solid. He hasn’t steered me wrong yet. So, when he told me about a marketing book that he swore would alter my preconceived notions about online advertising, I took his endorsement to heart. Little did I know that Connor’s persuasive word-of-mouth recommendation would have a lot to do with what I was about to read.

 

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The Pursuit of Excellence in Creative Advertising Campaigns

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The father of advertising, David Ogilvy, once said, “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” He couldn’t be more right. At Brand & Mortar, we consider ourselves lucky for working at the intersection of creativity, business and technology, doing what we love the most: selling our client’s brand by creating original advertising campaigns and marketing strategies. Read More

5 Influential Design Trends of 2016/2017

By | Graphic Design, Learning, Strategy | No Comments

FLAT DESIGN

Flat design is not necessarily a new trend as the style first originated from the retro logos of the 1940s to 1960s. Flat design has resurfaced recently and is definitely a hot trend that’s been dominating. The simplicity of flat design allows for even simple colours and shapes to become striking, bold and vibrant identities using very few streamlined elements. Big players such as Microsoft, Apple, and MasterCard have also transitioned from their 3D logos of the 2000s to a more simple flat designs that are fresh and minimal. A huge reason for the revival of flat design is because of the shift towards responsive design and universal compatibility with all devices. Flat design allows for logos to scale very well on print or digital devices and in colour or grayscale.

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Tell a Better Brand Story with Content Marketing & Social Media

By | Blogging, Learning, Marketing, Social Media, Strategy | No Comments

Let’s not kid ourselves. Telling a compelling story about your business or brand on social media is exceptionally difficult. Social media posts—with their character restrictions and limited screen real estate—are not ideal for expressing brand promises, values, and philosophies with any real detail or emotional impact. This is why many marketers supplement their social media strategies with a content marketing strategy as a means of including long-form content. Thankfully, the major social media platforms recognize that this issue exists, and have taken strides to incorporate content formats that are optimal for telling better brand stories. This article will discuss three such content types:

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