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Category: Strategy

6 Things Social Media Marketing Firms in Toronto Should NOT Do

For many social media marketing firms in Toronto, it can be challenging to reach out and connect with target audiences. From creating engaging content to working on strategies that lead to conversions, social media marketing firms in Toronto put in a lot of time and effort into perfecting social media channels that represent their brands. With social media being one of the most powerful digital tools today, it can be easy for it to go wrong if it isn’t executed correctly. In order for social media marketing firms in Toronto to gain success with their target audiences and earn more […]

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Understanding the Basics of Hero-Hygiene-Hub Content for Marketing Firms in Toronto

As more brands and Toronto marketing firms continue to emerge in today’s industries, the competition between brands only continues to rise as well. These days, it’s simply not enough for brands to just get noticed; it’s much more complex than that. From getting discovered by new potential customers to creating engaging content that stands out, marketing firms in Toronto have to step up their game when working on brand awareness, as basic marketing strategies just don’t cut it anymore. This is where the concept of hero content comes in for marketing firms in Toronto as they work towards growing brands.  […]

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5 Content Ideas for Social Media Marketing Firms in Toronto

With many brands already having an online presence on one social media platform or another, it can be quite competitive for social media marketing firms in Toronto to stand out. This has been proven to be even more challenging with so many different trends coming out almost each month, which prompts brands to take part in. While there’s nothing wrong with hopping onto digital trends in an effort to boost brand awareness for social media marketing firms in Toronto, it’s important to ensure that the current trends align with your own brand. In order to improve your strategy and boost […]

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A Brief Intro to Clubhouse for Social Media Marketing Firms in Toronto

After more than a year of living in the new world during the COVID-19 pandemic, many businesses, influencers, and social media marketing firms in Toronto have done whatever they can to stay connected during this challenging time. With the pandemic having heavily impacted on our social lives, this has affected how we connect and socialize with each other. Well-known social media platforms such as Instagram and Twitter have been our main sources of connecting and staying updated with each other, but it’s beginning to get old, just like all digital trends. However, the emergence of a new social media platform […]

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A Guide to Basic SEO Practices

For anyone in the business and marketing industry, you’ve most likely already heard of the term SEO, also known as Search Engine Optimization. A practice that has been adopted by many different businesses from all sorts of industries, the implementation of SEO practices into marketing can greatly help promote business for Toronto SEO agencies and other small brands. In fact, 46% of all Google searches are looking for information, according to a study from GoGulf. A staple in marketing tactics for Toronto marketing agencies, there needs to be a solid understanding of SEO practices, as you could be missing out […]

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6 Marketing Strategies for Small Businesses & Toronto Marketing Firms

As many industries become more competitive with new innovations and concepts, more and more people are bringing their ideas to life by launching their own businesses. Often, small businesses turn to Toronto marketing agencies to help them increase brand awareness and reach target audiences by implementing marketing strategies. When it comes to small local businesses, more specific marketing strategies are required as they don’t have as big of an audience compared to larger businesses, which is where Toronto marketing firms come into the picture. This article will recap some common marketing strategies that Toronto marketing agencies use to help market […]

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Digital Trends Every Toronto Marketing Firm Should Expect in 2021

With 2021 just around the corner, it’s quite daunting, to say the least. 2020 has been a wild roller coaster for many industries across the globe, and with our economy at stake due to the continuing fight against the COVID-19 virus, many companies have struggled this year to keep their business afloat. This has led to many Toronto marketing firms to amp up their marketing strategies in order to keep up with the world’s current situation and how it affects other brands and businesses. Despite the many adversities this year, Toronto marketing agencies are staying optimistic on hitting new milestones […]

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Why This Toronto Marketing Firm Is Like No Other

In the world of top-class business, Toronto marketing firm Brand & Mortar strives to deliver game-changing results from their contributions to clients. Agile, communicative, and driven, our full-service agency adapts to any client’s needs and we make it happen using the combined talents of our professional team. While first headquartered in Toronto since 2011, Brand & Mortar wasn’t just a marketing firm in Toronto anymore, as it eventually expanded its offices to San Diego as well. With cutting-edge technology and innovative ideas, this award-winning agency has years of experience in working on brand development that clients can trust. But what […]

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The Growing Power of Nano-Influencers

Unless you’ve been living under a rock, you have likely heard the term “influencer.” Influencer Marketing has drastically changed traditional advertising in many ways, nearly synonymous with social media advertising and the marketing landscape. While print ads, bumpers, and 15-second video spots that are home to the traditional advertising world remain, there has been an unignorable migration to influencer marketing and adverting tactics. In other words, when hiring an advertising agency to produce an advertisement or campaign series for social media, the agency is likely to propose that the sponsoring company pay a relevant, high-status influencer to endorse the product […]

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The Importance of Creating Warm Audiences

How effective are door to door salespeople, telemarketers, or those representatives blocking off sidewalks seeking donations? Most would rank these sales strategies somewhere between inefficient and annoying. This negative perception is due to a business relying heavily on generating sales from “cold” consumers.  Cold consumers are those who know little to nothing about the brand as they haven’t had the time to develop an affinity for the products or services offered. When presenting a sales pitch, it is difficult for cold consumers to buy in and complete the purchase fully. The opposite of a cold consumer could be considered a […]

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With growing global concerns around COVID-19, the health and safety of our employees and clients is top of mind. Brand & Mortar services will remain open while our team works remotely until further notice. We want to assure our trusted clients that business will remain unchanged while we do our part to #FlattenTheCurve.


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