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Category: Strategy

Tell a Better Brand Story with Content Marketing & Social Media

Let’s not kid ourselves. Telling a compelling story about your business or brand on social media is exceptionally difficult. Social media posts—with their character restrictions and limited screen real estate—are not ideal for expressing brand promises, values, and philosophies with any real detail or emotional impact. This is why many marketers supplement their social media strategies with a content marketing strategy as a means of including long-form content. Thankfully, the major social media platforms recognize that this issue exists, and have taken strides to incorporate content formats that are optimal for telling better brand stories. This article will discuss three […]

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How Brainstorming Improves Creative Problem Solving

Brainstorming sessions are frequent happenings at marketing and advertising agencies. Poor brainstorming can lead to weak ideas and wasted time. Practicing proper brainstorming techniques is crucial for marketing agencies to produce top-of-the-line content and ideas for clients, and that is exactly what we do at Brand & Mortar. In general, brainstorming is a creative problem-solving technique that requires the spontaneous contribution of ideas from all members of the participating group. There are three key factors that help the brainstorming session head in the right direction, which include: A clearly defined question The right resource group Divergent and convergent thinking

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The Digital Age: Social Media Marketing vs. Traditional Marketing

As technology continues to evolve, the more prominent social media becomes. This shift in technology has allowed us as a society to transition from traditional methods of marketing to social media marketing. There are more jobs being created directly towards online marketing and advertising; however, is traditional marketing a thing of the past?

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Optimizing Tweets for Impressions & Engagement

In my opinion, Twitter is still one of the best platforms marketers can utilize for the purposes of building brand awareness. With smart content choices, clever and concise copy, and visually appealing images or videos, earning organic impressions and engagement while growing your follower base is entirely possible without the need for substantial investment in paid ad campaigns. There are several tricks and tools one can take advantage of in order to optimize their Twitter content for maximum reach potential. These tools come in handy when developing a content strategy for Twitter, helping you decide what and when to post. […]

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Snapchat Lenses: An Advertising Goldmine

Snapchat is becoming extremely popular among celebrities, tech-savvy moms, and teens who need another social media account to keep them occupied. But, Snapchat has been on another level lately, as they are sending their app to an alternate dimension in the world of marketing. Recently Snapchat lenses have exploded, and face swaps and rainbow tongues are becoming viral content across other social platforms. Snapchat lenses are really revamping the boring selfie we’re all sick of. Yes—we get it, you’re a good looking model on Instagram…*sigh*.  But, Snapchat lenses turn your selfies into face-altered characters, creatures, and comedic videos. Boring model […]

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Why Are Snapchat Geofilters so Addictive?

Chances are if you’ve been on Snapchat in the past year, that you might have noticed the opportunity to scroll (left or right) on your ‘snap’ and add filters — images which lay atop of the image you’ve just taken, often designating where you are, events in your area, or general advertisements. What are geofilters? Snapchat geofilters were originally released in July 2014, and since then they have gained a significant amount of popularity. Snapchat actually crowdsources the submissions for prospective geofilters, allowing users the opportunity to ‘rep’ their neck of the woods. This approach emphasizes the ability to design, contribute, and witness […]

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How to Market Your Brand on Instagram

Most brands make the mistake of adding too many pictures focusing on their products or business, instead of concentrating on the lifestyle of the brand. Instagram is meant to draw consumers in with luxurious photos and a, mostly, unattainable, but drool-worthy life. These are a few tips on how to promote your business on Instagram—without driving your followers away by indulging in self-promotion. Like Photos Look for Instagram “famous” people who fit your brand. Now like their content! Yes—it’s that easy. By liking photos that speak to your brand, you are more likely to get a like back on one […]

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The Cure to Writer’s Block

You’re feeling inspired, you’re ready to sit down and write that best seller, that blog post, or even just that email to tell your boss you didn’t finish that report that was due yesterday. You sit down with your cup of coffee, smooth jazz playing in the background and you’re ready to go when it hits you, that dreadful writer’s block. We all know that wall that gets in the way of you writing the best thing you’ve ever written in your life. So, here are some tips to defeat that writer’s block so you can go on and write […]

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Kick-Starting Your Following on Instagram

Organic growth is great. It can take time but if feels good. You can see easily how your hard work is translating into results, even if it is just a new follower or two a day. The likes pile up, and each feels like an accomplishment. Wow! People really like my photo, but your voice only reaches so many people. But how would you kick start things? On Instagram, the importance of influencers can’t be undersold. You may have 1000 followers, but there are people out there who may have 14,000 or anywhere above or below. The point is you […]

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Should Your Boss Be on Twitter?

There is no doubting it that the most influential and effective leaders throughout history have been great communicators. Often the way they speak with humbling yet powerful tones is what captivates the people they lead and inspires us to build for a better tomorrow. Communicating on Twitter In the digital world however, the traditional rules of communication don’t necessarily apply. Great leaders are forced to condense their thoughts into 140 characters or less and the luxury of Teleprompters and hours of practice are absent. The question that social media marketing departments often have to answer is “Will having our boss […]

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We know that transparency is non-negotiable and that strong communication is the foundation of any great relationship. With the knowledge and expertise at Brand & Mortar we are confident that we can make an impact on your business and its bottom line.

Toronto

31 Powerhouse St. Suite 203
Toronto, ON. M6H 0C7
info@brandandmortar.com
416 729 1154

San Diego

8910 University Center Lane
Suite 400, San Diego CA 92122
projects@brandandmortar.com
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