How to Market Your Brand on Instagram

By October 8, 2015Social Media, Strategy

Most brands make the mistake of adding too many pictures focusing on their products or business, instead of concentrating on the lifestyle of the brand. Instagram is meant to draw consumers in with luxurious photos and a, mostly, unattainable, but drool-worthy life.

These are a few tips on how to promote your business on Instagram—without driving your followers away by indulging in self-promotion.

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Like Photos

Look for Instagram “famous” people who fit your brand. Now like their content! Yes—it’s that easy. By liking photos that speak to your brand, you are more likely to get a like back on one of your own photos. Likes also lead to more followers, and followers really legitimize a business on Twitter.

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Focus on the Lifestyle of Your Brand

As mentioned, Instagram is not about posting pictures of products or office outings. It’s about giving people a lifestyle that they want. Think bigger.

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Add Video Content

Instagram is not solely based around images anymore! Video content is becoming more and more popular on Instagram, with those few seconds of attention-grabbing content. Vine-like videos do well on Instagram, with humour being a common thread in videos that are attaining an innumerable amount of likes. By uploading a few videos, you diversify your content and attract more viewers and followers.

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Host Contests

By hosting contests on Instagram you are engaging with your followers in a unique way. Your followers will be more likely to check-up on your brand more often to see what other great giveaways you’re offering. Make sure that the prizes you are giving away are relevant to your brand and encourage the winners to post a picture with their prizes.

Anne Booth

Author Anne Booth

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