The leading and industry changing app and platform, HYR, changing the dynamic between workers and employers who are outside of the 9 to 5 continuum. The gig economy is looking for a platform which gives them choice and power in the labour market, HYR is the answer.
Design the Website to ensure maximum conversion and promote application download
Develop and Execute a social media strategy with strong creative to increase brand awareness, app downloads and website traffic
Create and Design digital and print assets with strong creative to maximize brand awareness.
PHASE 1 – TESTING
After extensive research into the competitive landscape and target markets of New York City and Toronto, we developed a variety of test campaigns that focused on both professionals (restaurants, lounges, dining establishments) and workers (industry professionals; servers, dining staff, bartenders)
PHASE 2 – APP DOWNLOAD
A strategic web-click campaign was implemented based on the data sets procured from the initial testing period focusing on both iOS and Google Play.
Increase in reach
Increase in impressions
Reduction in cost per action
A strategic web-click campaign was implemented based on the data sets procured frWe were able to procure an abundance of demographic based data on age, gender, location, specific to each operating system to further optimize the advertising campaign and budgets.