We share our best thoughts here.
This is where our team gets to share insights relating to our industry. Some will offer pearls of wisdom and an unique personal perspective on digital marketing trends. Others, like Kevin, might choose to share a picture of their cat.
The Importance of Typography on a Website
Let’s start by stating the obvious, that not all fonts are meant to co-exist in both the print and digital world. Many fonts that are designed for the web have been optimized and adjusted to enhance the readability on a screen. Some of the key adjustments made to the font to increase readability include taller x-height, modified curves, more spacing between letters, and thin thick strokes. The typography on a website is an essential part of the design process and overall aesthetic immersed throughout each page that can help to establish a memorable brand identity over time. When a user […]READ FULL ARTICLE
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