Martin J. Doane LLP has been practicing law for more than 25 years. Their expertise lay in Employment & Labour, Capital Markets, Professional Discipline & Liability, Corporate & Commercial, Public Law & Human Rights and Class Action.
The objective of this campaign was lead generation in the wrongful dismissal practice area for Martin J Doane, targeting high-net worth individuals in the financial sector of Toronto.
Programmatic advertising provides us with the ability to target individuals with pinpoint accuracy including: geo-targeting, net-worth, specific demographic filters. With proper planning and execution, programmatic have the ability to delivery a very strong ROI.
LinkedIn is a great platform for reaching upper level executives as it is the strongest B2B platform to engage with these professional networks. Here we created InMail ads which give us the ability to target specific inboxes with custom messages.
B&M succeeded in generating a variety of
qualified leads in a four week campaign with a $1750 campaign spend.