Welcome to Part 2 of our Intro to Online Business Branding! If you’re looking for a few tips to get you ahead online, keep reading!
Email Newsletters & Social Campaigns
As you gain customers, be sure to understand that engagement and communication are extremely important. This can mean a larger focus on social media or other channels; if you’re looking to grow your brand online, social media is a must. This ties into brand recognition and your ability to understand and reach out to potential customers. In addition to tapping into social media for its communication prowess, its pretty important to leverage the power of email. The more customers you have online, the larger your potential list can become. Email is not only a way to retain customers, but remind them of your brand and what you offer elusively.
Having a great email campaign to have your buyers or users opt-into can help you acquire more business in addition to reaffirming your brand with useful content and updates about your products and services.
Retain Customer Trust
Money’s important; yes, it’s what pays the bills. But don’t forget that your customers don’t want to be reminded that you need their hard earned money. You wouldn’t want someone to push these products or services down your throat.
The secret to selling and maintaining customers is to provide value for the customer through a great user experience (in addition to helpful info) plus building a long term relationship. Look to add value, build trust, and be respectful of potential customers. This won’t only lead to more sales, but will also increase brand loyalty and customer confidence. They’ll look to you because you offer great products and services, but will also because they can trust your name for added value.