Tag

advertising Archives - Brand & Mortar

Digital Communities are Modern-Day Convention Centres

By | Marketing | No Comments

A Recognizable Marketing Scenario

The convention hall buzzes with the excited voices of eager attendees. Laneways are packed as vendors vie for the attention of thousands of passing strangers. The largest of the booths attracts droves of visitors as faces washed in neon gaze longingly at idealized works of plastic and innovation. Booth attendants skip between convention-goers, striking small conversations, collecting emails to add to their growing database. Days later, when the bright lights of the convention go dim for the final time, as bags of free merchandise pile in the empty halls, vendors scurry back to their desks and convention-goers begin to see emails appearing in their inboxes. Read More

The Pursuit of Excellence in Creative Advertising Campaigns

By | Marketing, Strategy | No Comments

The father of advertising, David Ogilvy, once said, “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” He couldn’t be more right. At Brand & Mortar, we consider ourselves lucky for working at the intersection of creativity, business and technology, doing what we love the most: selling our client’s brand by creating original advertising campaigns and marketing strategies. Read More

5 Influential Design Trends of 2016/2017

By | Graphic Design, Learning, Strategy | No Comments

FLAT DESIGN

Flat design is not necessarily a new trend as the style first originated from the retro logos of the 1940s to 1960s. Flat design has resurfaced recently and is definitely a hot trend that’s been dominating. The simplicity of flat design allows for even simple colours and shapes to become striking, bold and vibrant identities using very few streamlined elements. Big players such as Microsoft, Apple, and MasterCard have also transitioned from their 3D logos of the 2000s to a more simple flat designs that are fresh and minimal. A huge reason for the revival of flat design is because of the shift towards responsive design and universal compatibility with all devices. Flat design allows for logos to scale very well on print or digital devices and in colour or grayscale.

Read More

How Brainstorming Improves Creative Problem Solving

By | Learning, Marketing, Strategy | No Comments

Brainstorming sessions are frequent happenings at marketing and advertising agencies. Poor brainstorming can lead to weak ideas and wasted time. Practicing proper brainstorming techniques is crucial for marketing agencies to produce top-of-the-line content and ideas for clients, and that is exactly what we do at Brand & Mortar.

In general, brainstorming is a creative problem-solving technique that requires the spontaneous contribution of ideas from all members of the participating group. There are three key factors that help the brainstorming session head in the right direction, which include:

  • A clearly defined question
  • The right resource group
  • Divergent and convergent thinking

Read More

Your Social Media Cheat Sheet

By | Social Media | No Comments

As a millennial it may seem crazy that someone may not be able to use social media; however, it is quite common. Anyone who grew up in the 20th century may struggle with grasping the concept of social media – I know it took my mom quite a few years to understand social media to some extent. Yet, social media is becoming a way of constant communication and people who struggle with it are always looking for ways to improve their social media knowledge. There is a lot to learn, and even those who are the masters of social media still may be lacking some skills in the social media department. Read More

Optimizing Tweets for Impressions & Engagement

By | Blogging, SEO, Social Media, Strategy | No Comments

In my opinion, Twitter is still one of the best platforms marketers can utilize for the purposes of building brand awareness. With smart content choices, clever and concise copy, and visually appealing images or videos, earning organic impressions and engagement while growing your follower base is entirely possible without the need for substantial investment in paid ad campaigns.

There are several tricks and tools one can take advantage of in order to optimize their Twitter content for maximum reach potential. These tools come in handy when developing a content strategy for Twitter, helping you decide what and when to post. And for the social media marketers out there reading this, these online tools also prove useful when trying to justify or defend certain content choices to your client, particularly with regards to (#)hashtag usage, post timing, and (@)Mention choices. Read More

The Art of Presenting

By | Learning | No Comments

Whether we like it or not, at some point in our lives we will have to conduct a presentation. You most likely had to do presentations throughout school, and they teach you the basic skills on creating and delivering a presentation. However, there are many steps one must take in order to master the art of presenting. Whether it is pitching an idea to your boss, delivering data, or a persuasion presentation to a client, having the necessary skill of comfortably presenting in front of an audience is exceptionally important.

Generating, as well as delivering a presentation is an art form. It is not easy to be comfortable giving a presentation, so it is important that you take the necessary steps to make yourself feel as confident as possible before stepping into the boardroom. Read More

Snapchat Lenses: An Advertising Goldmine

By | Blogging, Marketing, News, Strategy

Snapchat is becoming extremely popular among celebrities, tech-savvy moms, and teens who need another social media account to keep them occupied. But, Snapchat has been on another level lately, as they are sending their app to an alternate dimension in the world of marketing.

Recently Snapchat lenses have exploded, and face swaps and rainbow tongues are becoming viral content across other social platforms. Snapchat lenses are really revamping the boring selfie we’re all sick of. Yes—we get it, you’re a good looking model on Instagram…*sigh*.  But, Snapchat lenses turn your selfies into face-altered characters, creatures, and comedic videos. Boring model meets creepy Easter Bunny—I like it.

How do these lenses work?

Snapchat lenses are animations that overlay your selfies to create fun, creepy, or wacky effects. If you’ve always wanted to know what you’d look like as E.T., the alien Snapchat lens will fulfill your freakish fantasy.

To use the lenses, you have to:

  • Open up the Snapchat app;
  • Touch the screen, holding your finger on your face;
  • Swipe to select different lenses; and
  • Take a picture or record a video with the lens of your choice.

Now these are the steps to use the free lenses, but you can also purchase different lenses if you’re looking to change your selfies up even more! Lenses cost $0.99, but there are free ones added daily—so be sure to check the app regularly for new lens options.

Face Swap

Face swap is a relatively new feature on Snapchat that allows you to swap faces with your best friend, your lover, your family member, or even that painting at the museum. Face swap videos have been going viral lately, so get on board and see what funny swaps you can come up with!

Marketing Potential

Millions of people are already using these Snapchat lenses, and the big brands are noticing. In the media, Snapchat set-up a Super Bowl sponsored lens for the big event this year. The results are in, and the lens received over 100 million views! But, apparently, these lenses are pricy. Sponsored holiday lenses are said to be $750, 000, which is an expensive advertisement. But, the possibilities for brands are limitless. Big brands can create their own custom lens, which will be used to augment their customer’s selfies around the globe.

So have fun with Snapchat lenses today, and take advantage of the lenses that are available now, because they’ll disappear in no time. Snapchat is truly changing the face of marketing and advertising.

Sources:

http://www.pocket-lint.com/news/135912-snapchat-lenses-how-do-they-work-and-do-they-cost-anything

The Rise of the Emoji

By | Blogging, culture, Marketing, Social Media

Do You Emoji?

Emojis- you either love them or you hate them. You either use the fiesta dancing girl every chance you get or you are still stuck in the early 2000’s and send  :-(. Whether you are pro evil monkey face or against it there is no denying that emojis have become an integral part of the internet culture and an important way for people and brands to express themselves.

The marketing industry is calling this “The Emojification of Brand Advertising” where pictures speak a thousand words and the best way to connect with the highly sought after millennial niche is through fun graphic emojis. Brands are using emojis to communicate with Millennials and more recently Generation Z, a market that has grown up in the social, mobile and digital world.

Brands on Emojis

I have noticed the biggest using of emojis in company e-mail marketing campaigns. With more email clients accessing their email from their phones, emojis in the subject line is an easy and smart way to attract a reader’s attention. According to data from Salesforce’s Marketing Cloud, 2% of B2C emails now contain emojis in the subject line, and email delivery vendor MailChimp says that 214,000 campaigns have been sent with emojis.

I have also noticed an increase of large emoji cut outs showing up at concerts and Halloween parties but more recently they have appeared on the side of Pepsi cans. Pepsi has now added emojis to the side of its cans in order to celebrate 40 years of the Pepsi Challenge and are hoping to sell you on a feeling, such as “grinning face with smiley eyes” emoji instead of the sugary beverage inside the can.

Emojis have become so popular with brands that a sub industry has been created that includes a plethora of platforms that create personalized branded emojis, stickers and GIFs for brands. Brands like Ikea, Coca-Cola, Burger King and even Snapchat have created their own custom emojis in order to resonate better with their audiences.

A professor at NYU’s school of journalism put the using of the emoji the best when he said, “Emojis are doing what the tone of voice did on the telephone and what gestures, tones and facial expressions did in interpersonal communication”.

Emoji Global Communication

Emojis have the potential to cross borders and break through language barriers. Thanks to smartphones, the entire keyboard of emojis have become a universal form of communication and gained acceptance worldwide. Brands now have the capability to communication with the world with a simple smiley face, and it has become crucial for marketers in the digital space to learn how to speak emoji.