Tag: social media
Why is Paid Advertising on Social Media Necessary? If you’re a business owner or in the field of marketing or advertising, and you’re new to the world of social media paid advertising, this article is for you. With more than 2 billion users across platforms like Facebook, Twitter, Instagram, and Snapchat, social media has seen an unprecedented explosion in growth the past decade. Creating content that stands out from the clutter and capturing enough attention and interest to be shared by multiple people is the hardest challenge for any social media marketer. Social media has almost infinite potential for reaching […]
Let’s not kid ourselves. Telling a compelling story about your business or brand on social media is exceptionally difficult. Social media posts—with their character restrictions and limited screen real estate—are not ideal for expressing brand promises, values, and philosophies with any real detail or emotional impact. This is why many marketers supplement their social media strategies with a content marketing strategy as a means of including long-form content. Thankfully, the major social media platforms recognize that this issue exists, and have taken strides to incorporate content formats that are optimal for telling better brand stories. This article will discuss three […]
As a millennial it may seem crazy that someone may not be able to use social media; however, it is quite common. Anyone who grew up in the 20th century may struggle with grasping the concept of social media – I know it took my mom quite a few years to understand social media to some extent. Yet, social media is becoming a way of constant communication and people who struggle with it are always looking for ways to improve their social media knowledge. There is a lot to learn, and even those who are the masters of social media […]
If you ask yourself, what are the important factors in determining the success of a paid campaign? You might begin to list things like attractive copy, high quality imaging, or adequate budget, and you wouldn’t be wrong. But after these are worked on and established, and after the advertisement has run its course, there is one thing you will need above all others, and that’s data.
As technology continues to evolve, the more prominent social media becomes. This shift in technology has allowed us as a society to transition from traditional methods of marketing to social media marketing. There are more jobs being created directly towards online marketing and advertising; however, is traditional marketing a thing of the past?
In my opinion, Twitter is still one of the best platforms marketers can utilize for the purposes of building brand awareness. With smart content choices, clever and concise copy, and visually appealing images or videos, earning organic impressions and engagement while growing your follower base is entirely possible without the need for substantial investment in paid ad campaigns. There are several tricks and tools one can take advantage of in order to optimize their Twitter content for maximum reach potential. These tools come in handy when developing a content strategy for Twitter, helping you decide what and when to post. […]
Internships have become more popular in the last couple of years. In order to gain more experience, students are constantly searching for internships to advance in their field of choice, and gain experience. Internships are a unique opportunity to determine what you are interested in, what you are good at, and even what you need to work on. In this growing industry, more and more people are interested in digital advertising, branding, and social media, and Co-op internships are a good opportunity to find out if it is the right field for you. Being an intern myself, I have learned […]
Here is some good news for all you Instagram lovers – Instagram can help boost your business. Just like any other social media platform, Instagram, which is usually used for leisurely photo sharing among friends, has the capability to enhance your brands online presence as well as create a more visual insight into your company. There are many different strategic ways to incorporate Instagram into your company’s lifestyle. The first step is to familiarize yourself with the latest updates, filters, setting, etc. in order to completely grasp how to properly use Instagram in the workplace. If a company can successfully […]
As social media continues to rise in popularity, the need to organize your posts becomes more necessary. A content calendar is an easy way to organize what you would like to post on each day. It organizes your weekly thoughts, posts, and graphics, and saves you time each week. If you designate time to put together your weekly or monthly content calendar, you no longer have to worry about scrambling for content to post. This is essential for businesses; however, you can do it throughout your every day life if you wish to be consistent with your social media content. […]
Over the past couple of years, social media has climbed its way to the top of the advertising industry. In the past, companies have used print advertisements, or have created television ads to play during prime time; however, that is quickly changing. We must accept that social media has control over our society, but it is what we do with social media that will define its worth. 140 characters, that’s all it takes! When it comes to businesses, Twitter is unquestionably the best platform to use. With only a 140-character limit, you are forced to get to the point and […]