With media and innovation constantly changing, this also affects the way Toronto marketing firms connect with target audiences. In today’s modern age, social media has become a primary way to discover new businesses and connect with potential leads. Social media platforms such as Instagram, Facebook, and Twitter are usually the top preferred method to communicate with audiences, because of the frequency of the time spent on these platforms and number of consumers present. It’s quick and easy to shoot a DM, and the visuals presented on social media platforms are easy to entice and attract users scrolling through. However, this doesn’t mean email marketing is dead; in fact, Toronto marketing firms should be implementing email marketing campaigns more than ever for a number of reasons.
Why Email Marketing is Beneficial for a Toronto Marketing Agency
1. Personalization & Customization Are Crucial for Toronto Marketing Firms
No one wants to feel like they’re just another customer; they want to feel special and exclusive. Many brands and marketing firms in Toronto are upping their game in customer outreach by implementing personalization and customization for marketing campaigns. Email marketing is a great way to be personal with a client as opposed to always addressing your entire target audience as a whole. You recognize each client individually by addressing them specifically by name, which according to HubSpot, emails that include the first name of the recipient in the subject line tend to have a higher clickthrough rate than those that don’t. This can influence more customer engagement and interaction, and recipients being addressed by their own name are less likely to view an email as general spam. Segmentation is also beneficial for marketing agencies in Toronto, as individualized content can be created so that tailored messages can be sent to those that find value in the specific content.
2. Primary Way to Connect Toronto Marketing Agencies with Audiences
While it may be easy to simply shoot a quick DM to the Instagram inbox, communicating through social media platforms isn’t always the preferred method of communication. In fact, many users prefer communicating through email, as it appears to be more formal and proper. It also comes across as more professional, where discussions held in emails can make a brand or business appear more established. Overall, email marketing has been noted for being more effective than social media when it comes to increasing customer acquisition, especially since it is a great way to strengthen your personal relationships.
3. Cost-efficient for Toronto Marketing Agencies
Another great thing about email marketing is that it can cost almost nothing just to send out an email to a large amount of consumers. Many brands, businesses, and marketing agencies in Toronto spend quite a budget on making the visuals for their content on social media look good, whether it be through candid photography or video production. While this is a great way to keep your content interactive and engaging to audiences, it can come with a hefty cost which not every brand or business may afford right off the bat. Creating and producing an email campaign doesn’t take much time, effort, and cost. A copywriter and graphic designer can easily get the job done within a day. With emails, you can also implement great content that’s interactive and enticing for customers to head on over to your website in just one simple click.
4. Higher ROI with Email Marketing
Email campaigns are one of the leading effective marketing channels that drive ROI for companies such as Toronto marketing firms. In fact, for every $1 spent, email marketing generates an ROI of $40, according to the DMA (Direct Marketing Association). This also backs up the statement of email marketing being quite cost-efficient for brands and businesses, as a clever, crafted email with great content can get higher response rates from great marketing, which in turn attracts more customers quicker at a lower cost.
5. The Concept of Email is Here to Stay
While not as traditional as postage and letters, the concept of email may seem a little more old-fashioned as opposed to the many social media platforms that are used to interact with target audiences today. However, Toronto marketing agencies know better than anyone else that email marketing is here to stay and it’s not going anywhere. It’s safe to say that at least more than half of the population wakes up in the morning and one of the first things they do is check their phones for messages, meaning emails included. With email having been around for a long time, it only continues to grow more stable despite the negative aspects of general spam and hacking. Email marketing continues to drive traffic and boost conversion rates over time, and according to Hatchbuck, consumers who purchase products through email spend 138% more than those that don’t receive email offers, which is evident that those who don’t participate in email marketing campaigns are missing out on sales and business. Overall, the advancements of powerful and beautiful branded emails crafted from Toronto marketing agencies bring valuable results that pay off.
