Over the past couple of years, social media has climbed its way to the top of the advertising industry. In the past, companies have used print advertisements, or have created television ads to play during prime time; however, that is quickly changing. We must accept that social media has control over our society, but it is what we do with social media that will define its worth.
140 characters, that’s all it takes! When it comes to businesses, Twitter is unquestionably the best platform to use. With only a 140-character limit, you are forced to get to the point and communicate with your followers. It’s a quick and easy way to update your followers on events, new products, and any other news worthy events occurring in your company. The best thing is that you can be as consistent with your “tweets” as you please. No one is going to complain that you are spamming their feed, like on Facebook, and because the tweets are so short, it takes less than a couple seconds to read. Another advantage is that the majority of people have the Twitter App on their phone, which allows constant communication. Your business is able to reach people wherever they are, at whatever time.
There are many upsides to signing up for Twitter, yet the best part of creating a Twitter account for your business is that you are easily and rapidly able to interact with your followers who like or re-tweet your company’s posts. Having a relationship with your followers creates a different dynamic with your clients. You are able to hear their thoughts, criticisms, and suggestions. The advantage of this is that you have the ability to improve your business by listening to your followers.
Another aspect of Twitter that is often neglected is the use of Twitter Chats. This is an active and fairly easy way to engage with your followers and discuss different types of topics. By creating a hashtag like #B&MChat, anyone who has a question during the live Twitter Chat can ask their question by using a hashtag. This doesn’t only increase brand awareness online, but this also allows your hashtag to trend. This means that it allows other people outside the Twitter chat to view your company profile, which increases your brand awareness over social media.
Twitter is an exceptional tool to use to advertise your business, and unless you select the paid advertising option, it is completely free. You no longer have to feel guilty over all the money you used to spend on print advertising. Nowadays, there are so many methods, like Twitter, that allow your business to thrive and succeed online.