Social Media + Influencer Management

SOCIAL MEDIA MARKETING

Social media marketing is an integral piece of your marketingstrategy and channel mix. Social can drive immediate ROI on your marketing and advertising efforts while building brand awareness, generating buzz, growing brand loyalty and developing an influencer marketing base.

Brand and Mortar is a premier social media marketing agency and our team of social media experts understand the digital landscape and its frequent complex changes, have in-depth knowledge and understanding of how the platforms work (demographics, time of day, day of week, content type, style and more) and specialize in highly advanced social media tactics and strategies.

WHAT ARE YOUR GOALS?

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SERVICES

Social Media Strategy

Our social media strategies align with your vision and create measureable goals and objectives and work within your timeline, budget and scope. We collaborate with companies and brands of all sizes, dive deep into your messaging and data, and deliver results

Influencer Outreach

Our vast influencer marketing network will help you grow your follower base, drive awareness and lead to conversion. We talk to the right influencers for you and manage the process to make it seamless and easy for you.

Social Media Paid Advertising Management

We understand the algorithms, the media buying process and manage all creative development, messaging, targeting parameters and data so that your brand is a making an impact and your bottom line stays healthy.

Social Media Content Creation

Content can make or break a new or successful brand. We work closely with you to understand your brand and content ecosystem, create a unique voice and message that is easily shared and engaged with and develop a calendar to govern how, when, why and what. Our content creators are expert writers, designers, photographers, videographers and storytellers.

Social Media Contest Management

Social media contesting is a popular method to improve user engagement, generate new content and speak with your audience directly. We design, develop and execute your contests to keep your clients happy and find new ones.

Facebook Advertising

Facebook advertising is one of our specialties. We define and refine your messaging, develop specific targeting parameters and deliver your message to the right audience.

Instagram Advertising

Our team of content creators know exactly what works and what doesn͛t and apply this knowledge to advertise on Instagram so your following grows along with your business.

Community Management

Engaging a social media community is vital to the success of your online marketing. We create your social media content calendars, understand user sentiment, find your audience and listen to them and analyze your data to improve your social presence.

Training & Consulting

Social media habits are changing daily and so are the unique requirements by brands and business. As avid social media trainers and consultants, we never turn down an opportunity to get involved and show you the ropes. Ask us about our social media sales training course.

Reputation Management

We know social media reviews and understand the importance of a strong brand and good reputation. Our tools, software and experience allow us to keep you glowing while you keep growing.

Platform Management

From reputation management to profile optimization, day to day management of your social platforms guarantees you͛re getting the most out of your online identity. Leave the posting and replying to us.

Content Calendars

Scheduling content and planning ahead allows brands to tailor their content schedule to their specific needs. Incorporating promotional highlights, concentrated campaigns, or themed weeks, content calendars are the backbone of a properly functioning social profile.

Platform Management

From reputation management to profile optimization, day to day management of your social platforms guarantees you͛re getting the most out of your online identity. Leave the posting and replying to us.

Content Calendars

Scheduling content and planning ahead allows brands to tailor their content schedule to their specific needs. Incorporating promotional highlights, concentrated campaigns, or themed weeks, content calendars are the backbone of a properly functioning social profile.

Pay Per Click (PPC) Advertising

Looking to drive more traffic to your website? Pay Per Click advertising (PPC) is a powerful tool to harness. Available on nearly all social platform PPC advertising drives inexpensive traffic to a destination of your choice. Promote a new product, advertise a limited time discount, or drive ticket sales. PPC does it all.

Remarketing

Make sure consumers see your brand as much as possible by utilizing the powerful remarketing tools available to social advertisers. Set frequency, craft custom messages, and watch as consumers travel further down your conversion path.

Contesting

Dedicated and casual audiences alike enjoy a good contest. With the right strategy in place a simple giveaway can drive considerable traffic to your social profiles. With our internal tools we are able to craft and execute on a variety of contesting objectives.

Page Growth

Looking for more followers? Organic posting and reach not getting you far enough? By targeting specific audiences with paid promotions we can drive consistent page growth and an affordable rate.

Competitive Analysis

Keeping an eye on the competition means you will never be left behind. Our team examines your competition to determine exactly how you can stand out from the pack.

Page Growth

Looking for more followers? Organic posting and reach not getting you far enough? By targeting specific audiences with paid promotions we can drive consistent page growth and an affordable rate.

Lead Generation

Target and acquire new leads with powerful on-platform lead generation campaigns executed on Facebook and Instagram. Build your newsletter database, or gather phone numbers for a more direct approach.

Resporting

You can’t move forward without first examining the past. Our team is dedicated to the production of customized reports which highlight the success and shortcomings if each campaign. By identifying these shortcomings we are better positioned to improve during the next campaign cycle.

OUR SOCIAL MEDIA INFLUENCERS BROADCAST YOUR MESSAGE

Social media influencers can be the key to unlocking new growth for your brand. We manage the process of identifying which influencers are an ideal fit for your brand. We vet our influencers against all of the criteria that you require, and we manage the entire process of creative, tracking success and measuring ROI for you. We have access to hundreds of millions of followers via our influencers.

  • Unlimited access to our influencer base
  • Robust influencer tracking and monitoring
  • Full management of creative, design and strategy
  • Access and management of influencer campaigns