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Category: culture

Finding Love in an Ad-Free Place: Ad-Blockers & Your Brand

Ever since the internet was young and innocent, advertisements have cropped up as a way for brands and marketers to get access to the huge amount of people logging on every day. The pop-up has served as the bane of many an internet user’s existence, popping up in more and more frustrating situations and in greater quantities. Nonetheless, users have revolted and used ad-blocking softwares to dispel the efficacy of “traditional” internet marketing — namely, the pop-up window. The era of the pop-up advertisement is all but dead, and it has everything to do with ad-blockers. What is ad-blocking? Simply […]

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Writing, Uninterrupted: the Rise of Distraction-Free Writing

Here’s an idea; hop onto your preferred search engine right now, and run a search for “distraction free writing applications.” Almost immediately, you will be greeted by a vast selection of applications which can help “mute” your desktop. The idea of cancelling out all of the potential distractions on your screen is a growing trend in the world of online writing — based on the idea that writing in its purest form is based on a complete lack of distractions. What has taken so long for these applications to really take hold, though? The answer could be that distraction-free writing […]

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New Year, New You: 6 New Year Applications For 2016

The beginning of the year is often a mixed bag of emotions: first there is the inevitable holiday comedown, followed by the injection of promise and hope that comes from sketching out resolutions for the New Year. Often people lay out their goals with an eye towards remaining organized, bettering themselves, or maintaining that all-important balance between work, family, and self-improvement. What typically gets in the way? Our ability to follow through! Thankfully, we have the technology to organize and maintain our goals! The following is a list of six new year applications which can help you maintain these goals, […]

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How to Foster a Good Company Culture

Cultural Fits > Experience Someone once told me that a smart person can learn anything, so don’t focus too heavily on experience as the sole motivation for hiring a new employee. Hiring someone who corresponds with the culture of your company and would mesh well with the already present employees is (arguably) more important than hiring someone with a stacked resume. Why? One bad hire can disturb the flow and function of an entire department, or even worse, the entire company, whereas a good hire can add something positive and valuable to the company that may have been previously lacking. […]

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The Rise of the Emoji

Do You Emoji? Emojis- you either love them or you hate them. You either use the fiesta dancing girl every chance you get or you are still stuck in the early 2000’s and send  :-(. Whether you are pro evil monkey face or against it there is no denying that emojis have become an integral part of the internet culture and an important way for people and brands to express themselves. The marketing industry is calling this “The Emojification of Brand Advertising” where pictures speak a thousand words and the best way to connect with the highly sought after millennial […]

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Tear Down that Wall: the Open-Concept Office

Midnight, August 13, 1961. East Berlin, Germany. Bathed in improvised floodlights, East German workers scurry to erect a shoddy barrier encircling West Berlin. As West Berliners rose on that fated Sunday morning, so stood one of history’s most infamous barricades, a marker of the iciest era in cold-war relations: The Berlin Wall. 10:24 A.M., June 9, 2015. Toronto, Canada. Bathed in flickering fluorescents, office workers languish at their cubicle-surrounded desks as their eyes glaze over. Desperate for open avenues of communication, these workers can only dream of shouting: “Mr. Gorbachev, tear down this wall!” They sit in a marker of […]

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The Work Uniform

Photo cred: Matilda Kahl How the Work Uniform Can Work for You Every company has their own dress code and some are easier to follow than others. Some offices are okay with a more casual look and others want you to dress more professionally. It really depends on the work culture and environment. Although, no matter the dress code, you can follow the rules while creating your own work ‘uniform.’ Similar to a typical high school uniform a work uniform can satisfy all of the requirements of the dress code, but is something simple that you never have to plan or […]

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How to Work in Unison with your Team

We all know that in order to run a smooth operating business, each member of the team needs to work with one another with open communication, towards a common goal. This is sometimes easier said than done, especially when office politics come into play and corporate hierarchy is unclear. Working in Unison It may be easier to look at the individuals in your work teams like gears and rods. Each gear and rod has a different role in order to make the machine work, but you need all of them working together in unison to achieve proper movement. There is […]

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Why You Need an Offline Community Strategy

We speak a lot about the importance of building an online community and strategies to engage with followers. But in some ways technology has made us more anti-social, at least in the offline world. We are all glued to our phones/tablets/ and computers addicted to staying up to date on everything going on online, that we often forget there is a whole physical meaningful world that surrounds us. In our personal lives this is a choice, as a brand it is important to not only show your human side online but also offline. Online Community Manager Definition Someone who acts […]

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Brands Rocking it on Snapchat

The Dawn of Snapchat It’s still not uncommon for people to argue that marketing on Facebook and Twitter doesn’t work stating that there is no “direct ROI”. You can imagine what those same people are saying about Snapchat, a video/picture messaging app that only lasts about 20 seconds long. Personally as a millennial living in the digital age, I think that if any brand is taking an interest into what we enjoying doing and what we are using to communicate with, is one step ahead. Snapchat is turning traditional media marketing upside down, challenging brands to find new and creative […]

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Toronto, ON. M6H 0C7
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