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What Your Subscribers Hate About Your Newsletters

If you really take some time and develop a killer pitch and proper tone, crafting a newsletter can be a great way to reach out to your target audience. Sadly, newsletters and other email publications aren’t associated with quality by any means; when readers receive a notification of a new message that comes from a business or online entity, there’s the instant feeling that they’re being sold something. If you’re still begging for leads, clients, and subscribers, you need to revise your strategy.

To be honest, you don’t need email articles to be jam-packed with content and detail; some of the most effective and efficient articles sent directly to your inbox aren’t lengthy in the slightest. Many of them just contain useful details and are confident in knowing what their audience wants to read on a daily or weekly basis. Here are 3 of some of the most pressing issues with your email newsletter, and how you can fix them.


Trying To Speak To Multiple Audiences All At Once

If you’re interested in not losing subscribers by the masses, it’s important that they get the type of content that they subscribed for. If your platform or website happens to serve various clients and cover a large content area, then you should send out multiple, separate emails depending on demographic and subscriber needs. This is increasingly simple to do with the majority of marketing via e-mail systems out there today.

If you create just one huge general subscriber list and deliver them a publication or newsletter that features several topics, you will see a significant number unsubscribe simply because that’s not what they signed up for. Be fair to your members; if they signed up for a horseback riding stream of articles and offers, then don’t send them gardening, weight loss, and baseball articles and promotions, too.


Excessive Amount of Calls To Action And URLs

Sometimes, you just need to use a bit of commonsense and take the perspective of one of your subscribers. Would you like reading an email newsletter full of calls to action and multiple hyperlinks? Think about what’s truly important to your audience; what specific links would they actually be interested in clicking? Will they be invested in what content your direct them in? What calls to action will they just skim over and dismiss as blatant advertising? Don’t click bait your audience, and better yet, keep outbound links on the low down. Direct readers to fresh content and resources, and even back to your website, but keep these hyper links to an acceptable level. Also make sure to keep a consistent call to action, and don’t spam it heavily.


Overly-Obvious Attempts At Marketing

More information and less hard sales strategy: that’s exactly how you should approach your newsletter approach. If you have a fresh new product or service, your subscribers shouldn’t need to be convinced that you’re the best choice. Deliver useful, honest content, and you shouldn’t have a problem becoming a voice they can trust from week to week, and month to month.

Provide content that your competitors aren’t sending your subscriber base. It can be difficult to not throw in comparisons between you and your competitors, and why they should buy from you. But to be honest, it should be enough to deliver refined content on a regular basis, and they’ll soon start visiting your platform more and more. People buy from people they trust. Putting a reliable, helpful name to a face will certainly help your customer base and subscribers to come back again and again.



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We know that transparency is non-negotiable and that strong communication is the foundation of any great relationship. With the knowledge and expertise at Brand & Mortar we are confident that we can make an impact on your business and its bottom line.


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