Tag: Toronto
Why Your Toronto Business Needs A New Website Design
Your website design Toronto, is your 24/7 store front Most people use the Internet to find prices, directions, reviews and more before heading out the door and while on the go. Website’s have become the 24/7 store front for businesses and they need to provide customers with the right information quickly to help them make informed decisions. Increasingly people are browsing websites from their mobile phone and that means your website design has to be mobile friendly. If you’re website is a few years old, it might look okay on smart phones, but that doesn’t means it’s been designed mobile […]
The Digital Age: Social Media Marketing vs. Traditional Marketing
As technology continues to evolve, the more prominent social media becomes. This shift in technology has allowed us as a society to transition from traditional methods of marketing to social media marketing. There are more jobs being created directly towards online marketing and advertising; however, is traditional marketing a thing of the past?
Instagram: The Guide to Insta(nt) Success
Here is some good news for all you Instagram lovers – Instagram can help boost your business. Just like any other social media platform, Instagram, which is usually used for leisurely photo sharing among friends, has the capability to enhance your brands online presence as well as create a more visual insight into your company. There are many different strategic ways to incorporate Instagram into your company’s lifestyle. The first step is to familiarize yourself with the latest updates, filters, setting, etc. in order to completely grasp how to properly use Instagram in the workplace. If a company can successfully […]
Snapchat Lenses: An Advertising Goldmine
Snapchat is becoming extremely popular among celebrities, tech-savvy moms, and teens who need another social media account to keep them occupied. But, Snapchat has been on another level lately, as they are sending their app to an alternate dimension in the world of marketing. Recently Snapchat lenses have exploded, and face swaps and rainbow tongues are becoming viral content across other social platforms. Snapchat lenses are really revamping the boring selfie we’re all sick of. Yes—we get it, you’re a good looking model on Instagram…*sigh*. But, Snapchat lenses turn your selfies into face-altered characters, creatures, and comedic videos. Boring model […]
Personal Branding in the Workplace
As children, we think about what or who we want to become when we grow up. Maybe it’s a rock star or a fire fighter–or even a superhero! As teenagers, our imagination becomes a little more pragmatic and we begin to think more sensibly. ‘Maybe, I’ll become a doctor or a lawyer, even an investment banker’. But, as years pass and we enter adulthood, nearing the end of our academic career, the nightmare that is commonly referred to as ‘the real world’ begins to sink in, anxiety rises and we ask ourselves: ‘What the hell am I going to do […]
How to Market Your Brand on Instagram
Most brands make the mistake of adding too many pictures focusing on their products or business, instead of concentrating on the lifestyle of the brand. Instagram is meant to draw consumers in with luxurious photos and a, mostly, unattainable, but drool-worthy life. These are a few tips on how to promote your business on Instagram—without driving your followers away by indulging in self-promotion. Like Photos Look for Instagram “famous” people who fit your brand. Now like their content! Yes—it’s that easy. By liking photos that speak to your brand, you are more likely to get a like back on one […]
How to Foster a Good Company Culture
Cultural Fits > Experience Someone once told me that a smart person can learn anything, so don’t focus too heavily on experience as the sole motivation for hiring a new employee. Hiring someone who corresponds with the culture of your company and would mesh well with the already present employees is (arguably) more important than hiring someone with a stacked resume. Why? One bad hire can disturb the flow and function of an entire department, or even worse, the entire company, whereas a good hire can add something positive and valuable to the company that may have been previously lacking. […]
The Cure to Writer’s Block
You’re feeling inspired, you’re ready to sit down and write that best seller, that blog post, or even just that email to tell your boss you didn’t finish that report that was due yesterday. You sit down with your cup of coffee, smooth jazz playing in the background and you’re ready to go when it hits you, that dreadful writer’s block. We all know that wall that gets in the way of you writing the best thing you’ve ever written in your life. So, here are some tips to defeat that writer’s block so you can go on and write […]
The Rise of the GIF
On Twitter you need to constantly find ways to make your posts stand out. Think of your Twitter feed for a moment, and it will become clear why. The constant stream of content is often overwhelming, and there is no chance that every tweet can be read in any individual’s feed. What you need is something to catch the eye of this scroll-addict. Images are good. The right picture will catch the attention of a user. Couple this with some good copy, and you might just have an engagement on your hands. So what is better than a photo? […]
How to Make the Best of Your Morning Commute
Photo cred: @cherngzhi A morning and evening commute is everyone’s least favourite part of the day, but it’s really what you make of it. You can complain about how noisy, uncomfortable, slow and smelly the bus, subway or streetcars are, but do you feel any happier about it? Here are a few tips that will make your morning commute more bearable: Photo cred: @huffpostbooks 1. Bring a book Reading a book on your morning commute seems like a relatively simple thing to do, but getting lost in a story really helps distract you from what’s going on around you. You also […]