Your follower count is not the most important Twitter metric, but it does indeed fall under the most sought after and popular metric. It is important to understand that communicating with just anyone will not bring you far on social media, especially on networks like Twitter. In order to increase your social media ROI, it is important to connect with the right people that are genuinely interested in your brand, voice and message. Below, I have listed five tips that will help you to increase followers on Twitter so you don’t only grow your following, but you also grow your following with an engaged audience.
Fill Out Your Profile Completely
Write a fantastic Twitter bio with one or two carefully chosen hashtags. These hashtags will make it easier for others to find you when searching for relevant topics online. Adding a location to your bio will help to be found via search and geographic tools, so it opens you up to those extremely specific searches.
Connect With Influencers In Your Industry
Typically, influencers have a large following, engage heavily with their audience and can influence the buying decision of others. You can find the right influencers for your industry through the #discover function on Twitter and find people with a hashtag of your interest in their bio. There are also a large number of social media software applications such as LittleBird, Followerwonk or Buzzsumo that help you to find the right influencers for your industry. You’ll see that once you connected with the right influencers, many other people will find their way to your profile.
Connect With The Followers Of Your Competitors
A great way to connect with people interested in your product or service is by following your competitor’s followers. You can just go to the Twitter profile of one of your competitors and start following their followers. This, however, may not be the most effective way since your competitors may have a considerable number of fake or insignificant followers. A better way to achieve this is to use the Twitter search function and find people who are tweeting about your competitor’s brand, or use social monitoring software such as SocialBro and Followerwonk to help you make informed decisions.
Once you connected with the right people, it is important that you keep those followers interested and engaged in your profile. The first step, so that you do not to lose your followers, is by sharing relevant and interesting content. Also, be sure to attach pictures to your tweets; users engage five times more when a picture is included in a post. Offering value also means engaging with your audience; that means retweeting their content, replying to questions they ask and engaging in discussions.
To further minimize the amount of followers that unfollow you, you need to avoid bursts – too many updates all at once. A study by a group of Korean researchers into the how and why of unfollowing revealed that submitting too many updates within a short time was the largest reason why people unfollow Twitter accounts. This means that you need to make sure to schedule your tweets very carefully throughout the day.