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Social Media

Influencer Marketing and Why You Need It

By | Marketing, Social Media

Let’s Look at Influencer Marketing

Attempting to stay abreast of all the latest and greatest social media strategies and while the dust from Periscope and Meerkat is settling, it’s time to explore Influencer Marketing.

We’ve known for a while that Influencer Marketing works and that as the social media landscape changes and platforms such as Instagram become even more crucial in your overall social strategy- engaging with “Influencers” are key.

First, let’s take a look at what Influencer Marketing really means. Influencer Marketing is defined as- a form of marketing in which focus is placed on specific key individuals (or a type of individual) rather than the target market as whole.

Influencers, Influence Purchase Behaviour

Let’s face it marketers have been following this sort of strategy for a long time, get the cool kids to use your product and in return you too will be seen as cool. This phenomenon is now known as “social proof”, the idea that people will look to those around them for guidance on how to look, act and even dress in certain situations.

So how can you incorporate Influencer Marketing into your social strategy and is their really a monetary benefit? By targeting the right audience for your brand or product and then selecting specific influencers in that space, you can begin to produce great content and use these influencers to spread your message across the social sphere. It has pretty much become the modern day celebrity endorsement deal for the budget conscious, start-up industry.

A perfect example of Influencer Marketing being executed is in the fitness industry. Well-developed fitness gurus are posting on their personal Instagram and other social media feeds about the amazing benefits of certain products they are “using” making sure to tag that company in their post. In return, this leads followers’ right to the company’s website or Instagram feed and introduces your product to potentially new customers.

Influencer Marketing Equals Big Media Returns

According to #paid, a recent survey from Burst Media has provided some quantitative backing to this trend. According to the report, Brands received $6.85 in media value for every $1.00 spent on influencer marketing and it doesn’t end there. Creating a solid group of customer advocates that aren’t afraid to publicly share their passion for your product, that’s priceless.

Let Brand & Mortar Help you with your next influencer marketing campaign

Recognized as a top Branding Agency on DesignRush, we can help you find the right influencers to maximize the results of your social media campaigns.

Brand & Mortar is a 5-Star Digital Marketing Agency on Clutch

By | Graphic Design, Marketing, SEO, Social Media, Strategy, Technology, Web Development | No Comments

Our team believes in creating well-defined digital marketing strategies that generate momentum for our clients. We’re dedicated to creating new opportunities for our partners, helping them to transform their businesses and boost their market influence. We are a multi-disciplined group of experts that know how to build web traffic for our clients.

With the new year upon us, we are excited to announce our partnership with Clutch, a B2B ratings and reviews platform for service providers in the IT services, web/app development, and advertising & marketing industries. Clutch uses various metrics such as market presence, quality of work, and verified client reviews to evaluate companies and identify the best agencies on their platform. Our high score on Clutch has earned us a leading position in their directory of the best brand consultants in Canada in 2019.

What makes their platform unique is that their team actually speaks directly with our business partners to get their feedback on their experiences working with Brand & Mortar. In their conversations, our clients have shared why they selected to work with our team over other providers, the scope of our involvement with their company, and specific metrics of success that have come as a result of our partnership.

The reviews we’ve collected so far on Clutch have been a wonderful opportunity for us to reflect on our growth as a company. We don’t always get to receive such honest feedback from our clients through a third-party source and it’s already been more than we expected. Check out what they’ve shared:

In addition to our inclusion on Clutch, we were named one of the best video production agencies in Canada by their sister site, The Manifest. The Manifest provides industry insights, recommendations for business solutions, and how-to guides. We’ve also joined their affiliate site, Visual Objects, amongst their list of leading branding companies in 2019. Visual Objects showcases visual examples of our work.

To read more about our experiences with our clients and to stay up-to-date on projects we are working on, check out our profile on Clutch!

 

Top Digital Trends For 2018

By | Digital, News, Social Media, Technology | No Comments

2017 was quite an eventful year for the digital industry. We’ve noticed over the last few months that user experience (UX), data and analytics have proven themselves as big players in the business landscape. As we get back to our offices after the winter holidays, we’re taking a look at upcoming digital transformations for 2018.

“Never before in history has innovation offered promise of so much to so many in so short a time.”
–Bill Gates

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A Beginner’s Guide to Social Media Paid Advertising: Part 1

By | Blogging, Marketing, Social Media, Strategy | No Comments

Why is Paid Advertising on Social Media Necessary?

If you’re a business owner or in the field of marketing or advertising, and you’re new to the world of social media paid advertising, this article is for you.

With more than 2 billion users across platforms like Facebook, Twitter, Instagram, and Snapchat, social media has seen an unprecedented explosion in growth the past decade. Creating content that stands out from the clutter and capturing enough attention and interest to be shared by multiple people is the hardest challenge for any social media marketer.

Social media has almost infinite potential for reaching specific, targeted audiences. At this point, many marketers have already conceded to the fact that “boosting” a post or investing in paid ads is really the only way to get people to see your content outside of a handful of dedicated followers to your profile. Read More

Four User-Generated Content Strategies that Worked

By | Blogging, Marketing, Social Media, Strategy | No Comments

User-Generated Content (UGC) is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between, and is the act of brand promotion by users rather than the brand itself[1]

Many companies are testing out different forms of UGC to build brand awareness and engage with their tribe. These campaigns don’t always succeed, but let’s take a look at four that have. Read More

Tell a Better Brand Story with Content Marketing & Social Media

By | Blogging, Learning, Marketing, Social Media, Strategy | No Comments

Let’s not kid ourselves. Telling a compelling story about your business or brand on social media is exceptionally difficult. Social media posts—with their character restrictions and limited screen real estate—are not ideal for expressing brand promises, values, and philosophies with any real detail or emotional impact. This is why many marketers supplement their social media strategies with a content marketing strategy as a means of including long-form content. Thankfully, the major social media platforms recognize that this issue exists, and have taken strides to incorporate content formats that are optimal for telling better brand stories. This article will discuss three such content types:

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Your Social Media Cheat Sheet

By | Social Media | No Comments

As a millennial it may seem crazy that someone may not be able to use social media; however, it is quite common. Anyone who grew up in the 20th century may struggle with grasping the concept of social media – I know it took my mom quite a few years to understand social media to some extent. Yet, social media is becoming a way of constant communication and people who struggle with it are always looking for ways to improve their social media knowledge. There is a lot to learn, and even those who are the masters of social media still may be lacking some skills in the social media department. Read More