Category

Social Media

Top Digital Trends For 2018

By | Digital, News, Social Media, Technology | No Comments

2017 was quite an eventful year for the digital industry. We’ve noticed over the last few months that user experience (UX), data and analytics have proven themselves as big players in the business landscape. As we get back to our offices after the winter holidays, we’re taking a look at upcoming digital transformations for 2018.

“Never before in history has innovation offered promise of so much to so many in so short a time.”
–Bill Gates

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A Beginner’s Guide to Social Media Paid Advertising: Part 1

By | Blogging, Marketing, Social Media, Strategy | No Comments

Why is Paid Advertising on Social Media Necessary?

If you’re a business owner or in the field of marketing or advertising, and you’re new to the world of social media paid advertising, this article is for you.

With more than 2 billion users across platforms like Facebook, Twitter, Instagram, and Snapchat, social media has seen an unprecedented explosion in growth the past decade. Creating content that stands out from the clutter and capturing enough attention and interest to be shared by multiple people is the hardest challenge for any social media marketer.

Social media has almost infinite potential for reaching specific, targeted audiences. At this point, many marketers have already conceded to the fact that “boosting” a post or investing in paid ads is really the only way to get people to see your content outside of a handful of dedicated followers to your profile. Read More

Four User-Generated Content Strategies that Worked

By | Blogging, Marketing, Social Media, Strategy | No Comments

User-Generated Content (UGC) is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between, and is the act of brand promotion by users rather than the brand itself[1]

Many companies are testing out different forms of UGC to build brand awareness and engage with their tribe. These campaigns don’t always succeed, but let’s take a look at four that have. Read More

Tell a Better Brand Story with Content Marketing & Social Media

By | Blogging, Learning, Marketing, Social Media, Strategy | No Comments

Let’s not kid ourselves. Telling a compelling story about your business or brand on social media is exceptionally difficult. Social media posts—with their character restrictions and limited screen real estate—are not ideal for expressing brand promises, values, and philosophies with any real detail or emotional impact. This is why many marketers supplement their social media strategies with a content marketing strategy as a means of including long-form content. Thankfully, the major social media platforms recognize that this issue exists, and have taken strides to incorporate content formats that are optimal for telling better brand stories. This article will discuss three such content types:

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Your Social Media Cheat Sheet

By | Social Media | No Comments

As a millennial it may seem crazy that someone may not be able to use social media; however, it is quite common. Anyone who grew up in the 20th century may struggle with grasping the concept of social media – I know it took my mom quite a few years to understand social media to some extent. Yet, social media is becoming a way of constant communication and people who struggle with it are always looking for ways to improve their social media knowledge. There is a lot to learn, and even those who are the masters of social media still may be lacking some skills in the social media department. Read More

How The Facebook Pixel Can Improve Your Paid Campaign

By | Blogging, Social Media | No Comments

If you ask yourself, what are the important factors in determining the success of a paid campaign? You might begin to list things like attractive copy, high quality imaging, or adequate budget, and you wouldn’t be wrong. But after these are worked on and established, and after the advertisement has run its course, there is one thing you will need above all others, and that’s data. Read More